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Peggy Moutlon-Abbott Case Studies V5.1

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The document provides an overview of qualitative marketing research conducted by Peggy Moulton-Abbott, including categories of research, experience, and examples of case studies. Some of the case studies summarized include exploratory research for an advertising agency's pitch on youth tobacco attitudes, concept testing of a medical device to reward diabetes testing in kids, and repackaging a historic stout beer brand.

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Recent Qualitative Research Case Studies Marketing Research Conducted by: Peggy Moulton-Abbott, PRC Newfound Insights, LLC March 2010
Categories of Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Peggy Moulton-Abbott ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confidentiality of this Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exploratory Research for Ad Agency’s New Business Pitch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ad Concept Testing – Medical Device for Kids ,[object Object],[object Object],[object Object],[object Object]
Re-packaging a Historic Brand of Stout Beer ,[object Object],[object Object],[object Object],[object Object]
Packaging Update for the World's Only Patented Bottle Design ,[object Object],[object Object],[object Object],[object Object]
Motivating Environmental Activities in the Chesapeake Bay Watershed ,[object Object],[object Object],[object Object],[object Object]
Drivers/Barriers to International New Vaccine Product Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept Test for a Drug to Treat Alzheimer’s Disease ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Concept Testing – Medicare Part B Plan ,[object Object],[object Object],[object Object]
Mock Juries’ Reactions to Class Action Product Liability Lawsuit ,[object Object],[object Object],[object Object],[object Object]

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Peggy Moutlon-Abbott Case Studies V5.1

  • 1. Recent Qualitative Research Case Studies Marketing Research Conducted by: Peggy Moulton-Abbott, PRC Newfound Insights, LLC March 2010
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