10 step marketing plan target

Vincent Abadilla January 2011 10 step Marketing Plan for TARGET PHARMACY

5 Steps for Part 1 (PTM and positioning) ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps for Part 2 (Marketing Mix & Strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Part 1: Steps 1 to 5 Positioning to the Primary Target Market

1.My primary target market (PTM) are individuals who have health concerns ,[object Object],[object Object],[object Object]

2. My PTM’s NWE ,[object Object],[object Object],[object Object]

Access to correct medication Health is wealth!!!

2. My PTM’s NWE ,[object Object],[object Object],[object Object],[object Object],[object Object]

3a. Target Pharmacy has many formidable competitors ,[object Object],[object Object],[object Object]

3b. Competitive Position Map ,[object Object],[object Object],[object Object]

Target Pharmacy’s niche: laid back consumers Walgreen Rite-Aide CVS Target Pharmacy Walmart Price vs. Convenience of use Matrix Price vs. Convenience of use Consumer friendly Traditional Low Cost High Cost

Target Pharmacy’s unique positioning is shown in this competitive map Positioning vs. Brand Matrix Target Pharmacy Walgreen Rite Aide CVS Walmart Sell Branded goods Sells Generic goods Express/online service Personal Service Customer friendly containers

4. Target pharmacy positions strongly in a niche market opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5a. Based on competitor data, Drug retail industry is $80billion SOURCE: http://www.wikinvest.com/stock/Rite_Aid_(RAD)

5c. Estimate the market size using customer data

5. Concluded that Drug retail market is $253.6 billion ,[object Object],[object Object],[object Object]

Part 2: Steps 6 to 10 The Marketing Mix Strategy

6a. Target Pharmacy bottle vs. the competitors

6b. Product Description ,[object Object],[object Object],[object Object]

6b. Product Description ,[object Object],[object Object],[object Object],[object Object],[object Object]

6b. Product Description ,[object Object],[object Object],[object Object],[object Object]

7. Price ,[object Object],[object Object],[object Object]

8a. Promo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

9. Target Pharmacy bottles are distributed nationwide using Target stores ,[object Object],[object Object],[object Object],[object Object]

10. Target Pharmacy’s main strategy is product differentiation ,[object Object],[object Object],[object Object]

10 step marketing plan target

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