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CAPTURING THE VOICE OF THE PATIENT
led to a more compassionate and efficient hospital experience.
CASE STUDY
Case-1067
Virtua, a hospital chain in
New Jersey, operating
urgent care centers,
hospitals, health centers
and more.
ABOUT THE CLIENT
Case-1067  © 2017, Sutherland Global, Inc. All rights reserved.
THE CLIENT CHALLENGE
Our client was great at delivering health care,
but wanted to validate solutions to handle
financial aspects of the patient journey more
efficiently and with sensitivity.
Case-1067  © 2017, Sutherland Global, Inc. All rights reserved.
PATIENT JOURNEY
was negatively
impacted by design
of ER
Confusion around
AFFORDABILITY of
health care options
Lack of understanding
regarding health care
options and ELIGIBILITY
Case-1067  © 2017, Sutherland Global, Inc. All rights reserved.
The Sutherland Transformation
Cost estimator
tools to improve
transparency
Captured the
voice of 100+
patients &
employees
Patient portal
for self-service
registration and
clinical info
PARTNERSHIP RESULTS
SUTHERLAND
+
Better physical space design
improved patient/employee
interactions
Increased self-service
registration through
tools & mobile apps
Case-1067  © 2017, Sutherland Global, Inc. All rights reserved.
Increased awareness and
transparency around
healthcare options

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Case study - Virtua

  • 1. CAPTURING THE VOICE OF THE PATIENT led to a more compassionate and efficient hospital experience. CASE STUDY Case-1067
  • 2. Virtua, a hospital chain in New Jersey, operating urgent care centers, hospitals, health centers and more. ABOUT THE CLIENT Case-1067 © 2017, Sutherland Global, Inc. All rights reserved.
  • 3. THE CLIENT CHALLENGE Our client was great at delivering health care, but wanted to validate solutions to handle financial aspects of the patient journey more efficiently and with sensitivity. Case-1067 © 2017, Sutherland Global, Inc. All rights reserved. PATIENT JOURNEY was negatively impacted by design of ER Confusion around AFFORDABILITY of health care options Lack of understanding regarding health care options and ELIGIBILITY
  • 4. Case-1067 © 2017, Sutherland Global, Inc. All rights reserved. The Sutherland Transformation Cost estimator tools to improve transparency Captured the voice of 100+ patients & employees Patient portal for self-service registration and clinical info
  • 5. PARTNERSHIP RESULTS SUTHERLAND + Better physical space design improved patient/employee interactions Increased self-service registration through tools & mobile apps Case-1067 © 2017, Sutherland Global, Inc. All rights reserved. Increased awareness and transparency around healthcare options

Editor's Notes

  1. THE SUTHERLAND TRANSFORMATION In 2014, Sutherland’s team of ethnographers, researchers and film makers observed and spoke to over 100 patients and employees, considering the impact of environment, people, process and artifacts (letters, bills, signage, etc.) on the patient experience, and capturing the voice of the patient and the employees. We evaluated what was working well, and where there was room for improvement – with a focus on billing, registration, online activity, signage and numerous other non-clinical issues. Our research enabled us to identify pain points and opportunities in the customer and staff journeys and to develop inspired solutions such as a patient portal for self-service registration and clinical information, and cost estimator tools to improve transparency.