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Case study - Midwest Health, Life, and Financial Insurance company
- 1. OPERATIONAL TRANSFORMATION to improve revenue and customer support CASE STUDY Case-1023
- 2. A privately held Fortune 500 health, life, and financial insurance services company based in the Midwest. ABOUT THE CLIENT Case-1023 © 2017, Sutherland Global, Inc. All rights reserved.
- 3. THE CLIENT CHALLENGE Our client is one of the most recognized providers of Medicare Supplement Insurance (Medigap) and needed to quickly transform their operations so they could improve their revenue by meeting aggressive sales goals through the signing of new Medigap customers. Transform OPERATIONS Meet AGGRESSIVE SALES Sign NEW CUSTOMERS Case-1023 © 2017, Sutherland Global, Inc. All rights reserved.
- 4. The Sutherland Transformation Case-1023 © 2017, Sutherland Global, Inc. All rights reserved. Provide support for inbound and outbound calls Establish support at insurance center of excellence Assemble team of motivated and knowledgeable agents
- 5. PARTNERSHIP RESULTS SUTHERLAND + FORTUNE 500 INSURANCE SERVICES COMPANY. MORE ANNUAL SALES THAN THE YEAR BEFORE IN NEW SALES IN 2016, WE EXCEEDED THE CLIENT’S NEW REVENUE GOAL OF $10M BY 20% 12% $9M Case-1023 © 2017, Sutherland Global, Inc. All rights reserved. +$2M
Editor's Notes
- ABOUT THE CLIENT Leading US provider of reloadable pre-paid cards and related financial services.
- The Client Challenge Our client is one of the most recognized providers of Medicare Supplement Insurance (Medigap) and needed to quickly transform their operations so they could improve their revenue by meeting aggressive sales goals through the signing of new Medigap customers.
- The Sutherland Transformation Sutherland quickly stood up a support center at our insurance center of excellence in Chesapeake, Virginia. Sutherland recruited the most engaging, motivated, and knowledgeable agents. Sutherland then leveraged our existing blended call and customer relationship management technology stack to provide support for inbound inquiries, outbound branded sales, and outbound lead clearinghouse calls.
- PARTNERSHIP RESULTS Sutherland quickly scaled up the partnership to more than 35 licensed agents. These agents exceeded the client’s annual sales goal that same year by more than 12%–selling more than $9 million in new business vs. the client’s goal of $8 million.