media studies

2. The narrative structure of this music video is non linear, performance
based (with shots of the artists backstage), Disjunctive with no real
introduction and ending (closure). In the same way as this video I
think it will be easier if I create something with a similar narrative, as
trying to include a storyline may result in my video looking more
amateur than it should.This would be due to the lack of professional
equipment as well as actors.
Narrative Structure

3. This band are a far more well known/successful group than the previous artist
I analysed, therefore the difference in location is clear. Here the predominant
locations are live performances that the band have played at, backstage in
various cities as well as shots of some of the individuals form the group, just
going about every day things. I would struggle to create a similar video in the
sense that I don’t have access to a stage and an audience as vast as theirs,
however the performance could be shot in the Dance studio at College with
equipment from the music department. Other shots like the ones away form
the gigs, could easily be achieved by shooting in the music practice rooms at
college.
Location

4. There is a large array of props used in this video. Most of which in include
equipment from their live gigs, such as amps, instruments, radio equipment
form managers etc. The sheer amount of this equipment would be hard to
replicate in my video, however I could achieve this on a much smaller scale
(making reference to location)The artists clothing is another important
factor I should consider when creating my music video. In order to
successfully represent the indie/pop genre the performers must look the
part. In this video, all the performers are wearing similar style clothes (all
black/in fashion)These items of clothing enable the audience to quickly
identify the genre and therefore whether they want to carry on listening.
Props/Equipment

5. In this video, there is clearly more than 200 shots.The reason for this is that
the music video consists of many stills and edited them all together creating
an almost photo album effect. Personally I like this idea. I understand that I
will have to spend a lot of time taking stills however, not many music videos
use this technique and it may make my work stand out. In conjunction to this
I could use some video clips of the band playing together, looking more
directly at the cameras to keep their attention and prevent them becoming
bored. Furthermore, there is a vintage/monochrome effect that has been
placed, in post editing, over the shots. I also like this idea as it creates a more
nostalgic tone, much like a photo album. This works nicely with the use of
stills. At the end of the video the effect makes it look like the end of a video
reel, burning out (another technique I like).
Shots and Editing

6. In my group we have 2 guitar players, making it easier to use attributes of a
real band, however it would be difficult to find musicians who would want to
be recorded.Therefore I doubt I will include as many performers in my video,
as there are in this professional one. To add to this, I would not be able to get
enough people to create an effective gig environment, so again, everything
would have to be done on a much smaller scale.
Performers

7. Representations

8. There are no real representations, or issues with representations within the
video itself however, there are some representations of females with in the
lyrics.The mention that “she hates her work but loves to flirt” this could be
implying that women tend to complain yet love attention, specifically in this
video with other males that she shouldn’t be flirting with.
Another representation could be in context to the genre and the performers.
It is clear that this youthful, all male indie/pop/rock band meet some of the
generic forms and conventions of the indie genre.They are represented in a
dark (shown by clothes and post editing filter), yet boisterous/childish way.
Representations