Brazilian Librarians & Twitter

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Brazilian Librarians & Twitter

  1. 1. BRAZIL LEADS THE WORLD THEO PRESENCE IN SOCIAL NETWORKS
  2. 2. source: The Nielsen Company
  3. 3. source: The Nielsen Company
  4. 4. source: The Nielsen Company
  5. 5. source: semiocast.com
  6. 6. source: semiocast.com
  7. 7. STATS SPEAKS FOR THEMSELVES
  8. 8. SOCIAL NETWORKS SPEAKS A NATURAL FOR BRAZILIANS
  9. 9. HISTORY & CULTURE EXPLAINS
  10. 10. TWITTER HAS HAD A LARGE A LARGE IMPACT ON BRAZIL
  11. 11. AT TIMES, SOME BRAZILIAN WORLDWIDE TRENDING TOPIC
  12. 12. TWITTER IS JUST TOO ATRACTIVE TOO ATTRACTIVE
  13. 13. MORE SPEED UBIQUITY FILTER QUALITY
  14. 14. TWITTER A NATURAL FOR [BRAZILIAN] LIBRARIANS
  15. 15. 300+ 60+
  16. 16. HERE’S WHAT CATCH WE GOT
  17. 17. TWO TYPES OF PRESENCE PERSONAL & INSTITUTIONAL
  18. 18. REALLY GOOD AT PROFESSIONAL CONVERSATION
  19. 19. NOT SO GOOD AT INSTITUTIONAL CONVERSATION
  20. 20. LIBRARIANS SHARING WITH LIBRARIANS
  21. 21. LIBRARIANS PANPHLETING TO USERS
  22. 22. LIBRARIANS SIDE: AWARENESS ARTICLE REQUEST NETWORKING
  23. 23. LIBRARY X USER SIDE: LOW LEVEL OF INTERACTION STRUGGLE TO GET FOLLOWERS NO PRIOR STRATEGY ACCOUNTS LEFT BEHIND
  24. 24. LIBRARIANS SIDE: WAY TO HACK THE SYSTEM ALTERNATIVE OUT ACADEMICS SELF BRANDING
  25. 25. LIBRARY X USER SIDE: DUPLICATION OF WORK NO IMEDIATE IMPACT WON’T CONVERT POTENTIALS IMPOSSIBLE TO PERSONALIZE
  26. 26. LIBRARY’S TWITTER AS NEWSBOARD E HAS FULFILLED ITS ROLE
  27. 27. THAT’S IT?
  28. 28. TIPPING POINT
  29. 29. ARE WE DOING MARKETING OR ADVERTISING ?
  30. 30. PROVE THAT SOCIAL MEDIA WORKS THEN USE WHAT WE KNOW TO MAKE IT BETTER
  31. 31. SOMETHING OF INCALCULABLE VALUE THAT NEEDS TO BE MEASURED
  32. 32. CAN WE MEASURE HOW MANY BOOKS WERE LENT THANKS TO TWITTER?
  33. 33. LIBRARIANS LACK THE ABILITY TO DEAL WITH LACK OF POLICIES
  34. 34. WE FAILED BUT NEED TO MOVE ON
  35. 35. GOOD PROBLEMS ARE FUEL FOR A CREATIVE COMMUNITY
  36. 36. TWITTER IS MEANT TO BE SIMPLE NOT TO BE FUNDAMENTAL
  37. 37. THINK OF TWITTER AS A PLATFORM TO DO THINGS RATHER THAN SAY THINGS
  38. 38. CERTAINLY THERE’S TOO MUCH HYPE AND IN THE LONG TERM TWITTER MAY NOT CHANGE THE WORLD WORLD. BUT THE MODEL IS HERE TO STAY
  39. 39. MAJOR WORKING FORCE SOCIAL MEDIA EXPERTISE PORTUGUESE UNDER 30s
  40. 40. OBRIGADO! :D MORENOBARROS.COM

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