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Brazilian Librarians & Twitter
- 1. BRAZIL LEADS THE WORLD THEO PRESENCE IN SOCIAL NETWORKS
- 2. source: The Nielsen Company
- 3. source: The Nielsen Company
- 4. source: The Nielsen Company
- 10. TWITTER HAS HAD A LARGE A LARGE IMPACT ON BRAZIL
- 14. TWITTER IS JUST TOO ATRACTIVE TOO ATTRACTIVE
- 17. 300+ 60+
- 19. TWO TYPES OF PRESENCE PERSONAL & INSTITUTIONAL
- 21. NOT SO GOOD AT INSTITUTIONAL CONVERSATION
- 25. LIBRARY X USER SIDE: LOW LEVEL OF INTERACTION STRUGGLE TO GET FOLLOWERS NO PRIOR STRATEGY ACCOUNTS LEFT BEHIND
- 26. LIBRARIANS SIDE: WAY TO HACK THE SYSTEM ALTERNATIVE OUT ACADEMICS SELF BRANDING
- 27. LIBRARY X USER SIDE: DUPLICATION OF WORK NO IMEDIATE IMPACT WON’T CONVERT POTENTIALS IMPOSSIBLE TO PERSONALIZE
- 28. LIBRARY’S TWITTER AS NEWSBOARD E HAS FULFILLED ITS ROLE
- 29. THAT’S IT?
- 30. TIPPING POINT
- 32. PROVE THAT SOCIAL MEDIA WORKS THEN USE WHAT WE KNOW TO MAKE IT BETTER
- 33. SOMETHING OF INCALCULABLE VALUE THAT NEEDS TO BE MEASURED
- 35. CAN WE MEASURE HOW MANY BOOKS WERE LENT THANKS TO TWITTER?
- 36. LIBRARIANS LACK THE ABILITY TO DEAL WITH LACK OF POLICIES
- 37. WE FAILED BUT NEED TO MOVE ON
- 38. GOOD PROBLEMS ARE FUEL FOR A CREATIVE COMMUNITY
- 39. TWITTER IS MEANT TO BE SIMPLE NOT TO BE FUNDAMENTAL
- 40. THINK OF TWITTER AS A PLATFORM TO DO THINGS RATHER THAN SAY THINGS
- 41. CERTAINLY THERE’S TOO MUCH HYPE AND IN THE LONG TERM TWITTER MAY NOT CHANGE THE WORLD WORLD. BUT THE MODEL IS HERE TO STAY
- 43. MAJOR WORKING FORCE SOCIAL MEDIA EXPERTISE PORTUGUESE UNDER 30s