A quick and provocative guide for those who want to create a business in Brazil.

1. 10 things you should
know before you
move your company
(or yourself) to Brazil

2. youPIX – the largest Internet
Culture Festival in Brazil
Appies – the first business network
for developers in the world

3. 11 – This is Brazil, NOT!

4. 10 things you should
know before you
move your company
(or yourself) to Brazil

5. 16
14
12
10
8
10 – We are only ok, not so great.
6
4
2
0
2007 2008 2009 2010 2011
-2
-4
-6

6. GDP Growth (07/11)
16
14
12
10
China
Argentina
8
India
6 Emerging
4 World
Brazil
2
Spain
0
2007 2008 2009 2010 2011
-2
-4
-6

7. Be sure WHAT you choose

8. 9 – Bring (your) money!

9. Not much early stage
Not much disruptive
Love for copycats
Love for proven entrepreneurs

10. 8 – Don’t do basic stuff, we have it!

11. Not basic
Not obvious
Not easy
Not cheap

12. 7 – We are not so friendly…

13. Find a local partner
Have a local guy
Don’t be a stupid “colonialist”

14. 6 – Don’t do another social media…

15. Yes, we are social
But we use Twitter, FB, LinkedIN
Make a difference

16. 5 – There is a whole new market

17. New C class - 95M (2 Spains)
31M in the last decade
E$ 2k monthly income
100M computers (50M 4 years)
220M mobile lines (4 Spains)
A complete economy shift

18. 4 – Digital is rocking

19. We love gadgets
#2 Twitter & Tumblr
#3 Facebook & G+
Ecommerce/2012 = $ 18.7 bi
With only 80M web users

20. 3 – VCs are coming as never before

21. RedPoint, Acel, Sequoia, Atomico
(Skype), 500Startups, Benchmark…

22. 2 – Startups are hot

23. If you are a real (in fact!)
entrepreneur, this is the
time for you to be in Brazil.

24. 1 – If you do it right, we’ll respect
and it will be great for both of us.
Yes, I am a dog lover and
this is Linguiça, our
English Pointer, traveling
with us in Uruguay… ;-)

25. Welcome to Brazil,
and thank you!

26. We are happy to talk
more about Brazil
here at Red Innova!
Brazilian Open Office
15th 11h40 @ ICEX
or anytime around

27. 10 things you should
know before you
move your company
(or yourself) to Brazil
Thank you.
bob@sixpix.com.br