Thesis On Video Games

Thesis on Video Games
EXTREME GAMERS' DEMAND PLAYSTATION 3 RATHER THAN PCs
–––––––––––––––––––––––––––––––––––––––––––––––––
CHAPTER # 1
BACKGROUND
1.1 INTRODUCTION
1.1.1 GAME CONSOLES
A video game console is an interactive entertainment computer or modified computer system that
produces a video display signal which can be used with a display device (a television, monitor, etc.)
to display a video game. The term "video game console" is used to distinguish a machine designed
for consumers to buy and use solely for playing video games from a personal computer, which has
many other functions, or arcade machines, which are designed for businesses that buy them and then
charge others to play.
I. PLAYSTATION 3
The PlayStation family is the world's ... Show more content on Helpwriting.net ...
The Wii is Nintendo's fifth home console, the direct successor to the Nintendo GameCube, and able
to play all official GameCube games. Nintendo first spoke of the console at the 2004 E3 press
conference and later unveiled the system at the 2005 E3. Satoru Iwata revealed a prototype of the
controller at the September 2005 Tokyo Game Show. At E3 2006, the console won the first of
several awards. By December 8, 2006, it had completed its launch in four key markets.
1.1.2 GPU (Graphics Processing Units)
A graphics processing unit or GPU (also occasionally called visual processing unit or VPU) is a
specialized processor that offloads 3D graphics rendering from the microprocessor. It is used in
embedded systems, mobile phones, personal computers, workstations, and game consoles. Modern
GPUs are very efficient at manipulating computer graphics, and their highly parallel structure makes
them more effective than general–purpose CPUs for a range of complex algorithms. In a personal
computer, a GPU can be present on a video card, or it can be on the motherboard. More than 90% of
new desktop and notebook computers have integrated GPUs, which are usually far less powerful
than those on a dedicated video card.
I. NVIDIA

NVIDIA a multinational corporation which specializes in the development of graphics processing
units and chipset technologies for workstations, personal computers, and mobile
... Get more on HelpWriting.net ...

Social Media Essay
Introduction There have been a lot of changes since social media has been involved in the land of
gaming. Games aren't all about the story or the quest, it has become more interactive digitally with
other members. This includes online multiplayer mood on gaming consoles, personal computers,
smartphones and tablets. Two or more people play the same game and communicate, either using
webcam applications like Skype or message through Facebook Messenger. There are other great
social media applications or websites used to accomplish these tasks, but Skype and Facebook are
broadly used. Skype having 560 million users (Skype Company Statistics, 2017) and Facebook
having total of two billion users (Statista, 2017). Video games have come a long way from the
beginning, players can now use controllers only to connect to players from almost any country
instantly. Video games range from health problems, social skills, positive team building exercises,
depending on each player and their own game habits (Youngkyun Baek, 2014). Devices
Smartphones have taken gaming by storm, with variety of free and completive games which can
share scores and lets users compete with their friends and families or even strangers (Tews, 2013).
Social media not only contribute to the provision of gaming information to interested parties. Today,
social networks are the platforms on which games are played. Candy Crush and the replays of the
original game that followed its worldwide success, have seen video

Magnavox Odyssey: The First In-Home Gaming Console
Present: When the Magnavox Odyssey became known as the first in– home gaming console, it was
such a huge hit it even influenced big video game companies like Nintendo and Sega. After being
influenced by this in–home gaming console, Nintendo created their own version of the gaming
console the Nintendo Entertainment System also known as the NES which was originally released in
Japan. Upon doing so Nintendo's rival Sega created their version known as The Sega Master
System. Throughout history most of the popular gaming consoles have either come from Nintendo
or Sega. Both companies had their own fair share of hit or misses when it came to games. In the
200's gamers were introduced to a new way of gaming. The company that was the first to do this

English Comp
Module 5 English Composition II
The Argument
Abstract
My father always told me that "Nothing in life is free". For years I have always been weary when I
was told something was free. I would have to double check and ask the question "Am I really
getting this for "nothing". Most of the time the answer was; "No". The first time I remember dealing
with this was buying my first car. It was a beautiful 1993 Ford Explorer, jet black, low miles, and it
had a great stereo. The salesman had everything done and ready for me to sign. My father looked
over the contract and noticed a "service fee" hidden in the price. According to the salesman, all
service for the first three years I owned would be free. But of course the "free" service was paid ...
Show more content on Helpwriting.net ...
We'll chalk this up to the semi–airtight plastic enclosure until more users get to use the console in
the open. Backwards–compatibility, most PSOne/PS2 games don't work with the PS3 yet; this could
be fixed with upcoming System Updates. Other issues include the Yellow Light of Death, this is an
internal hard drive error; similar to the "Red Light of Death" from the Xbox 360. This error is
caused by overheating and if the system is no properly vented, your system will be ruined. Sony has
been producing world class electronics for nearly 50 years. The first game console produced by
Sony, the PlayStation 1, changed the gaming market as we know it. The original PlayStation sold
millions of units worldwide, and remained the number one selling game console for five years. Sony
followed up with the PlayStation 2 in 2000, once again Sony set a high standard to their
competition. The PlayStation 3 has been flawed since it launched; however it is by far the most
powerful gaming console on the market. Sony has attempted to fix all of the issues; however it has
cost them dearly. Game Developers have pulled out of exclusive deals with Sony, and sales of the
system have been dismal since the shutdown of the PlayStation network. Sony has been a worldwide
industry leader for over 50 years, they know how to make their customers happy. I am sure that not
only will these problems be quickly fixed, but Sony will once again be king

My Fondness And Love Of Video Games
Introduction
My fondness and love for gaming started when I was only 3 years old. This is when my life
collection started and my obsession with computers, consoles and games evolved. To understand my
obsession and collection one has to recognise the history of video games. In the early 1950's the
video game was developed. It all started in a concrete arcade and progressed to the comfort of our
homes. It's not just games and gaming consoles, but home computers and the technology that is
available to make this virtual world your own and a big part of modern culture.
Although my gaming life started in 1997, the technology jump from the 8–bit to 64–bit was
remarkable, but what made the leap was the wireless technology that transformed a 2 ... Show more
content on Helpwriting.net ...
Games has made it easy and difficult for designers because the next–gen console made it easier but
designers must design at a higher level and make everything HD and more life–like to make the
consumer happy because the more life–like the game is the more it is ascetically pleasing to the
viewer and that will make him want to come back for more.
Conclusion
In this essay there was a discussion on how video games developed from arcade games to gaming
consoles and home computer games, where video games became a popular form of entertainment
and a big part of modern culture in the world.
Then we went through the brief history of the generations of consoles from 1950's to 2015 from the
8–bit to 32 and 64–bit, with controllers that's wired, to wireless controllers to not even using a
controls at

Video Games Have A Huge Part Of Society
From Pac–Man to Call of Duty, video games have been a huge part of society. People will line up
hours before a midnight launch of a video game just so they can play it the night it gets released.
Video games aren't just a hobby they are a passion. People get immersed in fantasy worlds playing
Call of Duty or being a dragon slayer in dragon age or Elder Scrolls. Video games are about
accomplishment and competiveness. Xbox and PlayStation have built an empire on video games and
consoles because our society fell in love with them dating way back to the arcade Pac–Man and
Donkey Kong days. "Video game sales ($25 billion in 2011) continue to be the No. 1 form of
discretionary entertainment, outshining both movies and music" (USA,News 2015). Video games
are obviously nothing without the consoles you play them on. PlayStation and Xbox are the biggest
competitors in the video game market. The new consoles are virtually the same with a few small
differences. The difference between buying an Xbox one or a PlayStation 4 is mostly your history of
buying. Most PlayStation users have always had PlayStations and most Xbox users have always had
Xbox's. For a huge number of our society, playing video games is a lifestyle.
History In 1967 Ralph Baer invented the first video game that worked on a television screen. The
video game was a very simple game, consisting of two squares that chase each other on the screen.
However, this simple game paved the way for future video games and future

Tagged Architecture Essay
 Tagged Architecture, is very flexible memory protection mechanism. Each word in a memory has
an extra bits which dedicated to control access. In implementation of tagged architecture, one
memory word can be designed as a read–only in order to protect data. Another memory word can be
set as read and write or execute–only as exemplified of Figure 5. For example, in some cases some
data values are not changed such as student id, student nationality. Those data can be protected in
read–only memory word. A few systems have a tagged architecture memory protection such as The
IBM System/38, The Burroughs B6500–7500 system, because it is expensive and compatibility of
other hardware.
Figure 5: Tagged Architecture Source: Pfleeger and Pfleeger, 2006
 Segmentation, is protection of based on segment of memory. A program data can be separated
many pieces which are coded different purpose as exemplified on Figure 6. The main advantage of
segmentation is that program cannot identify actually memory address. The operating system has
three advantages of using this method as following:
The operating system can occupy any memory location or relocate.
If segment is empty, it can be removed from memory.
Memory addresses can be examined in order to protect.
According to Pfleeger and Pfleeger (2006), there are four benefit of ... Show more content on
Helpwriting.net ...
Radio was one of the first product of company. Nowadays, organization has expanded in electronics
and multimedia industry. First version of the PlayStation was released in 1994 in Japan as a gaming
console. Sony introduced the PlayStation Network and Qriocity online services in 2006. This
service is part of the PlayStation 3 (PS3), and it is free. Each of PS3 user can register and access to
PSN that offers following

Final Fantasy XII : The Zodcraft And Gaming EX
When Final Fantasy XII released for PlayStation 2 in early 2006, the game sought to introduce a
new style of play and to revolutionize the long–running franchise. To achieve this extraordinary
task, Square Enix had to break the conventions of Final Fantasy – like by introducing a real–time
combat system, and bet on an original and risky concept. In the end, the gamble paid off and Final
Fantasy XII was a success; however, the title quickly became a divisive topic of conversation amidst
the gaming community.
With a decade having passed since the original release, many of the Final Fantasy XII's
revolutionary ideas are now commonplace in the RPG genre. What was new and strange to us in
2006 is now a gaming standard, and that makes 2017 the ... Show more content on Helpwriting.net
...
The core of Final Fantasy XII remains the same, but refinements make The Zodiac Age a more
enjoyable journey when compared to the original release. The first thing people will notice are the
improved visuals. Character models have been improved, as well as towns and outdoor
environments. Though some of the texture work looks flat, the visual upgrade is quite impressive.
The second thing people will notice is the revamped soundtrack. Final Fantasy has a longstanding
tradition of producing masterful soundtracks, and the music for Final Fantasy XII: The Zodiac Age
is among the best the series has to offer.
Arguably, the most substantial improvement is found in the newly refined and streamlined approach
given the game's job system. The License Board of Final Fantasy XII was clumsy and a source of
frustration, but it has been improved in The Zodiac Age. Final Fantasy XII provided all six
characters with identical License Board, but that has been changed for the better. The License Board
now differs for each job; thus allowing the player to select skills and other upgrades with ease. This
may sound like a minor alteration, but simplifying the job system permits the player to make
changes more quickly and not become bogged down by a convoluted system.
A welcome addition presented in the game is the option to increase the game's speed. If you are
familiar with the

Sony's Playstation 4 is the Next Generation Video Game...
The next generation of video game consoles is upon us, with Sony's Play Station 4 leading the
charge. Rather than the console being the center of the living room, Sony is making the player the
focus. This helps transform a previously unsocial, solitary pass time into a community based
personalized system. Sony's PS3 came out about six years ago. Unfortunately, Microsoft had
released the Xbox 360 prior to the release of the PS3. People bought the Xbox because at its release
it was the only console of its class. Sony learned their lesson and is the first company to announce
their next generation console. The PS3's hardware has not yet been fully utilized by game creators.
Nevertheless, Sony is releasing their new system this holiday ... Show more content on
Helpwriting.net ...
This social network was built with simplicity and elegance in mind (2013). The prototype has
already received an award from Guinness World Records. The PS4 has a much more advanced
controller than anything previously released. It has a light bar, a head phone jack, a share button, and
enhanced rumble capabilities. The light bar allows for easier identification of player via color
coordination. It is also tracked by the PS4, allowing the system to track the controller. The share
button will allow a person to easily share segments of game play, and screenshots with one's friends
in the gaming community. The PS4 is being designed to be more open so that less known game
developers can publish their games much more easily (2013). This will likely lead to a growth in the
popularity in "indie" games and also bring forth many new game developing companies. This will
widen the industries and give birth to a new generation of games, the likes of which have not been
seen. However, Sony's PS4 is not flawless. They have configured their system in a way that makes it
impossible to buy used games or borrow games from a friend. This is accomplished by having all
games downloaded virtually onto one system. This way of doing things will likely put video game
stores out of business. Consoles are not single purposed tools anymore. They exercise a person's
imagination and help them grow, all while entertaining the player. The PS4's

Strayer Bus 508 Assignment 4 (Diversification)
An Analysis of the PlayStation Network Joe Student Date Business 508 Professor An Analysis of
the PlayStation Network Sony Corporation is a well diversified company providing many
complementary products and services. Not only does Sony offer electronics through its own website,
it has a series of online products and services it offers to its users. The PlayStation Network, a part
of the Sony Entertainment Network, is one of these many services. Through the PlayStation
Network, owners of Sony PlayStation products can play games online with each other. Users can
also purchase games and additional items through the PlayStation Network. Credit card information
is stored in the network to be used for future purchases. Storing ... Show more content on
Helpwriting.net ...
Illegal Intrusion Sony has multiple networks, but the PlayStation Network has over 77 million users.
In April 2011, Sony characterized a security breach as an "illegal and unauthorized intrusion" of the
Sony networks. In fact, there was a series of breaches by different groups of hackers. The
information provided by registered users, including usernames, passwords, names, and addresses,
was compromised. In addition, the credit card information of users who make online purchases may
have been compromised. Sony did not announce this information until a week after the last breech.
The network was shut down after the last of the breaches. A week after the last security breach, Sony
announced to its PlayStation Network users that certain information may have been compromised.
Many users were very upset because their personal and financial information had been compromised
for over a week and they were unaware. There was a significant delay between when the card
information was compromised and when Sony notified its users. Many users who did not give credit
card information to Sony were still upset because they use the same login and password for multiple
sites, and now their information on other sites may have been accessed without their knowledge.
After the breaches, Sony did not just patch the holes in its network security, it had to rebuild from
the ground up, further upsetting users by causing the network to be

Analysis Of Video Game Consoles And The Two Companies
1) What are your group 's chosen IT market sector and TWO competing "public" companies that
your group will base its ITMSA research? Why did you choose these two public companies? Please
explain.
My groups chosen IT market sector is video game consoles and the two companies we have chosen
are Microsoft and Sony. We chose these two public companies because they are the largest ones
when it comes to the creation of video games and video game consoles. Microsoft represents the
Xbox series which is one of the largest game consoles in the world while Sony represents
PlayStation which is also one of the largest game consoles in the world. We picked these companies
because I knew we would be able to find a lot of information on them and they are heavy
competitors with each other.
2) What are 3 key findings (facts, information) from your IT Market Sector research (not company
research) you found using the IBISWorld business database that correspond to one or more of the
topics in "Section 2: Market Sector Analysis" in your Google Doc? Cite your sources following
APA.
The first key finding I had on IBISWorld was the fact that annual growth in the video game market
has grown by 4.0% (IBISWorld, 1). I also found that the video game publishing software employs
over 103,000 individuals (IBISWorld, Software Publishing). The last key finding I had was that the
social network game department has advanced heavily since its introduction to the systems
(IBISWorld, Social Network).
3)

Video Games And Its Impact On The World
In this era, video–games play an important role in leisure and entertaining time in every society.
PlayStation arrived in 1990s, which was the start of modern videogame age and with the entrance
and the development of new technology such as high speed internet, this entertaining segment
becomes more and more accessible and favourable among customers. Today gaming affects billions
of people around the globe and it will continue to grow. The UK games industry was worth close to
£3.5bn in consumer spend in 2013, up 17% from 2012. The forecasted revenue of the industry and
the daily time spent playing video games, make this industry a shining star. The forecasted revenue
for video game console (1 out of 4 segments in videogame industry) will be 55.05 billion US dollars
by 2018 (compared to 37.4 billion USD in 2012) (Anon., 2014)and the daily time spent playing
video games per capita in the United States will be 28.3 minutes by 2015 (Anon., 2014). These
numbers make this industry more attractive than its other entertaining competitors. In the Video–
games Market the final product, "the gaming console" is directly associated with brands, as their
content and quality generate a brand image. There are three major brands playing in this ground and
no one dares to enter into the market because of the giant size of these brands, these titans are
Microsoft (Xbox, ranked 198th in brand finance's global 500 with a brand value of 6.47 billion
USD) (Anon., 2014), Sony (PlayStation, ranked

Compare And Contrast Playstation Vs Xbox
Playstation vs Xbox: which is better? "What started as a simple two horse race between the PS4 and
Xbox One back in 2013 now consists of a massive six different pieces of hardware (Matt and Jon)."
The Xbox is a gamer console that is fighting against Playstation over the best selling. Based on
statistics the Xbox One has taken the lead for the past 2 years over the PS4. Sony's PS4 is trying to
beat the Xbox on everything that they can. Overall, Xbox is better than Playstation because they
have better graphics in gaming, cheap, and better entertainment.
First of all, in these two amazing products we can contrast their best features. The 4K, which in
consumer terms means a resolution of 3,840 x 2,160 pixels, has long been familiar for movies and
TV shows and is now appearing as the default on most new gaming hardware. Consumers are now
looking who has the best graphics because they want to have the best definition while playing.
Eventually, the Xbox hasn't launched an Xbox with a 4K gaming for all the video games. However,
the PlayStation has the PS4 Pro with the capacity of 4K gaming more than the Xbox. This can be
proven by an article by Michael , "The new $399 PS4 Pro offers a beefed–up GPU that allows for
4K gaming. Microsoft will answer this fall with the $499 Xbox One X, a 4K–ready console whose
official specs are ... Show more content on Helpwriting.net ...
Many people say that just because Xbox doesn't have a 4K gaming it's horrible, but they could be
proved wrong because Xbox has better graphics in games like Halo, Gears of War, and Forza, which
they

Daigasso Band Brothers Research Paper
At first glance the Japanese Nintendo DS launch title Daigasso! Band Brothers doesn't look like it
has much to offer. Launch titles in general emphasizes visuals over gameplay but Daigasso! seems
to have not received that memo. Thanks to the DS being very import friendly Western gamers are
also free to check out this title but the question is, why would you want to?
The game opens with a shot of "the only music shop in town open at midnight." You are greeted by
"Barbara Bat" the owner and freaky purple haired(?) mascot of the game but since everything is in
Japanese that's about as much as I could gather. If you are a fan of rhythm games then all that
matters is that this one has more than 30 tracks and each one is playable with one of eight ... Show
more content on Helpwriting.net ...
All the instruments on a track play separately so if you miss your notes or press the wrong buttons
you'll immediately hear it. Some instruments are more challenging than others to play with the
drums probably being the hardest to master.
None of the DS launch titles have exactly boasted impressive visuals but Daigasso! doesn't look like
it even tried. Everything is colourful but the emphasis is squarely on functionality. Animations are
scarce and the few static pictures are mostly of the bat girl. Daigasso! is obviously a very niche title
and not everyone is going to wade through all the foreign text just to experience it. Those that make
the effort will find it worth their while and hopefully a English version is not too far off. Just goes to
show that you don't need gimmicky plastic peripheral to enjoy a good rhythm game.
A rhythm game on the DS might sound like a strange choice but it definitely works. Utilizing every
button and the touch screen things get way more hectic than in any guitar hero or rock band game.
The midi tunes sound great and there's enough variety to keep you playing for a long time. As long
as you can get over the language barrier that

Knowledge Inventory. System/Console Andguide/Tips .
Knowledge Inventory System/Console and Guide/Tips
Playstation or any other form of video games have helped a lot of kids including me on a emotional
and mental level. Engaging in video games can release a lot of anger and depression/stress. For
example, someone has no social skills;and don't really get out in public that much can increase that
skill. But when that person gets online;and plays with all those players around the world and
socializes with the realizing someone wants to be his/her friend;would make the day a brighter one.
So those who criticize playing the game to much or etc shouldn't;because some who really need
video games for that specific reason should have no problem ... Show more content on
Helpwriting.net ...
And providing information for the wrong system wouldn 't be wise especially towards beginners.
Now we all know in the future there is going to be technology beyond our predictions, but learning
how gaming works on a scientific level would be interesting. Like how some data in the memory
cards Sony created for the playstation which happened to be small in size regarding storage and
game usage. More scientific information I plan to learn is how graphics make video games come to
life, and how much the AI or artificial intelligence in video games have more and more common
sense than usual games. Designers who create and develop video games want the players to feel a
videogame is real, which is why they decided to add vibration to the controllers for the systems. So
if there was an explosion or if you where to reload your weapon it would vibrate indicating that real
life experience. Although Sony who are the creators of Playstaion added sound to the controllers,
which allowed gamers to have the feeling of being involved with the game on a personal level,
because their game is talking to them.
Every time a new system comes out I am always investigating all the details from small to big. But
one thing I didn't really understand was the online downloading for games without buying the disc.
Unlike this generation, I am used to buying the disc so I would be able to take it from place

Ready Player One Paper
Rea
Scott Lunder May 1, 2013 HT–MGT397J Reflection Paper
I always heard stories from my dad about how great the 1970s and1980s were but I never could
grasp what was so great about it. After interviewing my father about what made the 1980s unique,
special, and different, I was really able to make a connection of how identical his description was to
the one that took place in Ready Player One. After comparing the similarities between the two, I was
also able to make the connection of how different everything is today compared to the lifestyle back
in the 1980s. Before I interviewed my dad, I informed him that I just read a book called Ready
Player One and that a lot of the information ... Show more content on Helpwriting.net ...
My brother and I couldn't hold the
excitement in as we could only hope it was the Nintendo 64. We ripped off the gift wrap and there it
was the Nintendo 64. I recall being speechless and in state of shock because I finally had my own
Nintendo 64. Now I can't speak for every kid but a majority of my childhood consisted of playing
video games. My memories of playing the games with my friends, being excited about a new video
game console, and the pure anticipation of buying the new and hottest video games still stick with
me today. I was glued to my Nintendo 64 and could not stop playing Super Mario 64 and NFL Blitz.
I was like Wade in Ready Player One, I did not care what was happening around me, all I wanted to
do was play my Nintendo 64. Like Wade said in Ready Player One, "Going outside is highly
overrated"(Cline, P.267) I found this funny because as a kid this is exactly how I felt. Anyways after
the Nintendo 64 phase grew old, it was all about the Xbox, Nintendo Gamecube, Playstation and
Play Station Portable. Sadly my parents never bought me the Gameboy but they made up for it by
buying me three of those four systems. My house had turned into a video arcade, my friends always
couldn't wait to come over. What can I say my house was the place to be as a kid. As usual this
phase grew old and then it was all about the Xbox 360 and Playstation 3. I was in the 9th grade had
been working about 8 hours week

Massive Breach At Sony Play Station
Title: Massive Breach at Sony Play Station By Durga Sravani Nandyala Northeastern University,
College of Professional Studies Submitted to: Prof. Jason Black Abstract An analysis on the massive
data breach on Sony play Station. This document has been presented as an academic exercise. This
document would include the causes of the incident, Sony communication to the breach with
customers, customer impact on Sony and finally steps taken by Sony in their recovery from the
breach. Keywords: Sony Breach, Causes, communication, Customer impact, Steps taken Massive
Breach at Sony Play Station Sony is a Japanese multinational corporation headquartered in Tokyo,
Japan. It has diversified businesses which primarily focused on Game Entertainment, Electronic,
Gaming Consoles and financial services. Sony is one of the comprehensive entertainment
companies in the world. Sony group engaged in business through different operation segments like
electronics including video games, network services, and medical business. Such a big organization
which has a Hugh market has been met with a massive data breach. Let's see the causes for data
breach at Sony. Sony Play station Network outrage was the result of an External Interruption on play
station network of Sony and Qriocity services. Here, approximately 77 million accounts personal
details were compromised and restricted users of play station from playing online. This attack has
been caused due to malicious software

Persuasive Essay On Xbox
I like to casually play games on my Xbox 360. I've been thinking to upgrade my living with a new
device. What would be the best and the cheapest option? Should you get Xbox One, PlayStation 4 or
PC? At first, I was thinking to buy PlayStation but at the end, I decided to build a custom gaming
PC. I will list some of the benefits of PCs over consoles and the process to build cheap PC for
gaming, Hardware price Game consoles are cheap if you compare the price to a high–end gaming
PC. The earning logic behind consoles is to make the profit from game selling and sell the consoles
with lost. The gaming PCs sold by manufacturers like Asus or Dell are usually high–end devices
with a high price tag. To compete with console price you can build a custom gaming PC with almost
the same cost. Gaming PC cost can be cut even further by using used parts from eBay and other
sites. Game prices Consoles have their own ecosystems and user is limited to buy games through
official channels usually through manufacturers online game store. PC games have multiple
channels where users can buy games with more competitive price. Most popular is Valves Steam
Online store. Valve makes buying games on PC as easy as on consoles and Steam also has a large
library of game titles. There is also games ... Show more content on Helpwriting.net ...
Standardised, a large variety of components makes it possible to do customization to the build.
Smallest system size is an mITX which is the same size as consoles. To save money best option may
be an mATX standard. There is a lot of building guides on YouTube, one of them is Austin Evans:
How to Build a Gaming PC! (2016). To find correct parts for your build big help is PCpartpicker.
PCpartpicker will give options for components and check the compatibility of all the parts, there is
all so price comparison so that you can get the parts as cheap as possible. Used parts can be a good
option when the really low price is the goal, good option for used parts is

Marketing Analysis Of Sony Playstation 3
Introduction
I chose to conduct a marketing analysis on the Sony PlayStation 3 because it is a product that I am
very familiar with. I have been a PlayStation consumer since 1994 when the first PlayStation was
established. Therefore, since I am a frequent consumer of this product, I have gained some
knowledge of this product over time. When an individual is a frequent consumer of a certain
product, the consumer will eventually become aware or at least have some knowledge of the
marketing mix of that product. However, besides from being a dedicated consumer, I was also
involved in selling this product as a sales associate and this gave me some insight on the marketing
mix of this product. As a sales associate, I also received some training from marketers from the
Sony Corporation on how to position the PlayStation 3 in an electronics store. Furthermore, I feel
knowledgeable about this product due to the exposure that I have had with it.
Product and Positioning
The PlayStation 3 is a high definition gaming console equipped with a Blu–ray player which is
manufactured by Sony computer Entertainment. Sony PlayStation3 uses the newest and greatest
technology to appeal to their customers. The PS3 offers the most advanced visuals and audio
compared to any other gaming console. According to Brian Moats (2008), the people who are most
interested in staying up–to–date with the newest technology are usually men of the ages 15–30. To
reach that market, PlayStation 3 makes

World War 2 : A Young Man By The Name Of Masaru Ibuka
In 1946, When World War 2 was over; a young man by the name of Masaru Ibuka left the Japanese
Navy and started his own business which was a radio repair shop. After one year of his business, his
colleague Akio Morita founded the company Tokyo Tsushin Kogyo a.k.a. Tokyo
Telecommunications Engineering Corporation. The company built the country's first tape recorder
known as the Type–G. The name "Sony" was named after the word in Latin "Sonus", meaning sonic
and sound, and the American name to call a boy "Sonny", thus giving the company a name that is
easy to say and pronounce better. Firstly, Sony's type of business is for the public and they fall under
the Audio/Video Equipment Industry. Today, Sony Corporation develops and manufactures
consumer and industrial electronic equipment. The Company 's products include audio and video
equipment, televisions, displays, electronic components, computers and computer peripherals, and
telecommunication equipment. The Company is also active in the worldwide music and image–
based software markets. Since the 1980's, Sony had converted itself from an electronics company to
a global entertainment company with such products. Some of this company's major competitors
include Matsushita, Philips, and Sanyo. The world's first CD player was fashioned in October 1982.
Sony entered the imaging market with their first digital camera, the Cyber Shot Digital Still Camera
in 1996. With production and success, Sony started making electronic products

Essay on Proj 587 Week 4
Week 4: Course Project Rough Draft – Sony Corporation
Group E:
Russell Stout
Carl Smith
Joshua Roberts
Denise Estrada
Ashel Chingaya
Keller Graduate School of Management
PROJ587 – Advanced Program Management
Professor: Dr. Janet Durgin
March 28, 2013
Table of Contents
Week 4: Course Project Rough Draft – Sony Corporation Group E: 3 Portfolio Management Plan 3
Organization Strategic Plan 3 Sony Mission 3 Organization's strategic capacity plan 4 Flow chart of
Portfolio Process 9 Outline of Project Selection Criteria 9 Program Management Plan 11 Works
Cited 13 Extra Research to be included in paper or discarded 14
Week 4: Course Project Rough Draft – Sony Corporation
Group E:
Portfolio Management Plan ... Show more content on Helpwriting.net ...
Portfolio Management Process
In order for the adoption of a portfolio management process (which would be new to this unit) to be
successful, the following steps must be followed under the guidance of the portfolio management,
and in collaboration with the individual project managers and PMO: * Transition from the existing
pure–functional organizational structure to a matrix–style structure by which key functional
executives, comprising a newly formed portfolio process committee, would be directly responsible
for making portfolio–management decisions; * Identification of the strategic goals of both the SBU
and the parent company, Sony, and reevaluating goals as the market or technologies shift, or as Sony
adjusts its corporate strategies; * Adoption of appropriate methods and mechanics (i.e. strategic road
map, target resource split, strategic buckets) for aligning these strategic goals with the project
portfolio; * Management of the portfolio by means of a set of selection criteria for proposed
projects, as well as reallocating, reprioritizing, and/or rescheduling current projects at various phases
of the pipeline, (thus the portfolio and project management processes become interconnected, and

the portfolio is constantly reevaluated).
As the portfolio management process aims to preserve existing functional departments and minimize
impact on the flow of existing operations, we recommend a transition to a

Herod King Jude A Short Story
Do you know why it was the worst night in my life . Hi. I'm Herod King of Judea. My job is to rule
over people, well i have the best job in the world. People look up to me but if they don't i'll make
them perish under my feet. Did you know I live in a kingdom with lapiz on my floors I have gold on
my throne and my bed is made from acacia wood top with ten layers of gold and i get to sleep for as
long as I want. I love being king it's so fun I sit on my throne and clap my hands and boom! A plate
of grapes appear. But if my twenty–second chef does not bring me my food i'll kill him!!!! Do you
want to know how I became king? Well i'm going to tell you anyways. So what my story is was I
was shopping for some turkey for my family we had less ... Show more content on Helpwriting.net
...
We were best friends we would explore the plains throw sticks at bears and the best part of it all was
we would steal money from the rich as best friend. We went to the market to get a melon and some
grapes. When then the most amazing thing happened king Hezekiah was dying!! Well the good part
about that was he needed to elect to kids that will fight for the title of king. So I said what if he
picked us I said. Carni said sher but will have to fight to the death. I have a plan I said let's tie and
we'll both be king's. ok Carni said. But before I could say the rest before. king Hezekiah said you
too young boys you look strong and i past out. Later I woke up in a huge bed and it was the first bed
I have ever seen that was not torn and stained. So then later I went back to sleep when I heard a
huge banging on the door i woke up and opened the door. Then a guard came to tell me that the fight
was about to begin. I was so merry that this was happening I got to put armor on and I was able to
choose a weapon but there was so many to choose from axes,sword,clubs,spear and knives. So I
went to king Hezekiah and said what if we tie. But do you know what

History of Playstation
A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration
Pricing This is a marketing strategy used by firms to attract customers to a new product or service.
Penetration pricing is the practice of offering a low price for a new product or service during its
initial offering in order to attract customers away from competitors. The reasoning behind this
marketing strategy is that customers will buy and become aware of the new product due to its lower
price in the marketplace relative to rivals. It can often increase both market share and sales volume.
Additionally, the high sales volume can also lead to lower production costs and higher inventory
turnover, both of which are positive for any firm ... Show more content on Helpwriting.net ...
Locations of Major Offices and Research Centres– Tokyo, Kanagawa, Miyagi in Japan Headcount
(Consolidated) – 146,300 (as of March 31, 2013) Consolidated Sales and Operating Revenue (2012)
– 6,800,900 million yen One of the most recognized brand names in the world today, Sony
Corporation, Japan, established its Indian operations in November 1994, focusing on the sales and
marketing of Sony products in the country. In a span of 16 years, Sony India has exemplified the
quest for excellence in the world of digital lifestyle becoming the country's foremost consumer
electronics brand. With relentless commitment to quality, consistent dedication to customer
satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new
age technology, superior quality, digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry. With brands names such as BRAVIA, VAIO,
Tablet, Handycam®, Cyber–shot, Walkman®, Xplod™, Sony hi–fi, Memory stick® and
PlayStation®, Sony has established itself as a value leader across its

Game Over : Effects Of Video Game Use Essay
Game Over: Effects of Video Game Use
Clint Glover
Professor Robert J. Dougherty
LSTD 4953–Study in Depth
12/14/2015
I certify that I have read A Student 's Guide to Academic Integrity at the University of Oklahoma,
and this paper is an original paper composed by me for this course. Except where properly cited and
attributed, it has not been copied or closely reworded from any other source and has not been
submitted as a whole, or in part, for credit in any other course at OU or any other educational
institution. It has not been created or submitted for any other purpose such as a job assignment at my
workplace or any other agency.
Game Over: Effects of Video Game Use "Video games are a ubiquitous part of almost all children 's
and adolescents ' lives, with 97% playing for at least one hour per day in the United States." (Granic,
Lobel, & Engels, 2014). Video gaming is a billion dollar industry and its growing popularity with
adolescents and young adults is becoming a part of everyday life for a majority of children in the
modern era. Video games can have immense value and opportunity. They can be enjoyable and
useful when used appropriately for entertaining or learning experiences. Society today seems to put
an emphasis on the consequences of gaming. Gaming has even made national news when discussing
the possibility that a violent video game can influence violent behavior. For the last decade, video
game use has been researched more and more. With this new

What Makes Xbox Better
Through the years of all the generations consoles Microsoft's Xbox and Sony's PlayStation both
prove to be, arguably, number one. The flames of the console war since the release of the latest
generation of consoles back in 2013 have been set ablaze by fans and gamers alike. Microsoft had a
weak start with the Xbox One and with nonstop updates and quick releases they crushed their
competition. What exactly makes Xbox better?
To start off Xbox has backwards compatibility. This means that the new console, the Xbox one, can
play games from the old console, the Xbox 360. This is a vital feature so there can be less clutter
and no effort of having to switch inputs. While it can play select games from the 360, the One
cannot play original Xbox games ... Show more content on Helpwriting.net ...
Share Play is the ability to let another PS4 user take over your controller, watch your screen, or take
over another controller. This could allow a friend to play beside you on an offline fighting game,
such as Mortal Kombat, Street Fighter, and Tekken, or help you on a part you are stuck on in a
game. Microsoft makes up in this area with a much better game DVR than the PS4. The Xbox can
record up to the last five minutes and constantly keeps record of the last five minutes, so you can
quickly shout "Xbox record that" and it will save the last 30 seconds capturing that perfect
Snipletaneous shot while playing Halo or that crazy stunt you did with your friends in Grand Theft
Auto. The PS4 only starts recording when you double tap the share button likely leaving you with
plenty of those "I wish I would have recorded" moments. The Xbox game DVR also has its own
social network built in with the Xbox Live account. In Microsoft's Upload Studio "it can splice
together recordings to run for up to 30 minutes, drop in text overlays and toss in tons of new effects
and transitions including many styled for games like Forza Horizon, Halo and Call of Duty. The
biggest change, however, may be the ability for players use the Kinect camera to drop themselves
into the video, using green screen effects without the need for an actual green screen backdrop"

Marketing: Video Game Console and Shoppers Stop
Answer Paper Marketing Management Section A: Objective Type Part one: Multiple choices: 1.It is
a concept where goods are produced without taking into consideration the choices or tastes of
customers Ans) Production concept 2. It involves individuals who buys products or services for
personal use and not for manufacture or resale Ans) Consumer 3. It is the groups of people who
interact formally or informally influencing each other's attitudes& behavior Ans) Reference
groups 4. The concept of the product that passes through various changes in its total life known as
Ans) Product life cycle 5. It refers to unique set of brand associations that brand strategist aspires to
create or maintain Ans) Brand identity ... Show more content on Helpwriting.net ...
While it is not modeled on any one foreign retailer, the 'basic construct' is taken from the experience
of a number of successfully managed retail companies. It has leveraged expertise for a critical
component like technology from all over the world, going as far as hiring expatriates from
Littlewoods and using state–of–the–art ERP models. Shoppers' Stop went a step further by even
integrating its financial system with the ERP model. Expertise was imported wherever it felt that
expertise available in–house was inadequate. But the store felt there was one acute problem. A
shortage of the most important resource of them all was trained humans . Since Indian business
institutes did not have professional courses in retail management, people were hired from different
walks of life and the training programme was internalized. By 1994, the senior executives at
Shoppers' Stop were taking lectures at management institutes in Mumbai. The Narsee Monjee
Institute of Management Studies (NMIMS) even restructured its course to include retail
management as a subject. Getting the company access to the latest global retail trends and exchange
of information with business greats was an exclusive membership to the Intercontinental Group of
Department Stores (IGDS). It allows membership by invitation to one company from a country and
Shoppers' Stop rubs shoulders with 29 of the hottest names in retailing – Selfridges from the UK,
C.K. Tang from Singapore, Lamcy Plaza from Dubai and the

Video Games And The Video Game
Some people may not know this, but there was a time when video games were not around. Like a lot
of things in the world that are distinctly human, video games were made out of a combination of
innovation, necessity, and curiosity. The early video game creators would be making something that
would seem clunky, and somewhat crude at first. But that would completely change in time by the
innovators, and entrepreneurs to something that would some day be consider an art form. (Art of
Video Games) According to the Entertainment Software Association (ESA), Sales of "family
entertainment" video games more than doubled in 2007, making it the fastest growing segment of
the video game market. The average game player (or gamer) has been playing video ... Show more
content on Helpwriting.net ...
(Raymond Chris) This system, which is responsible for rating every video game and matching them
with the corresponding gaming age, is effective and prevents phycological problems if the parents
can keep track of what there kids are playing. The categories for video game ratings go as followed:
E for everyone, T for teen, and M for mature (which is 17+). There are also ratings that fit in–
between. eC for early childhood, E for everyone 10+, and Adults only 18+ (which is made from
excessive nudity, or just unsuitable for people under the age of 18). Now do parents really control
what their kids play? 73% of parents believe that the parental controls available in all new video
game consoles are useful. (Changed) Also parents control time usage on video games more than any
other entertainment industry out there. 94% of the time, parents are present at the time games are
purchased or rented, and 88% of the time parents report always, or sometimes monitoring the games
their children play. (Changed) So what are video games? Well the word video game actually goes to
the RGB (red, green, and blue) raster (or video display) devise. For example when you look at an
image of Mario from the game Super Mario Bros for the Nintendo, and you enlarge the image. You
will see a bit map of the individual pixels as squares. When you zoom in even further they can now
be analyzed, and their colors constructed by

The Media Of The Playstation Network Hack
Who has already been exposed
Over 77 million customers have been involved in the PlayStation Network hack in 2014 and its one
of the largest attacks for a major cooperation. This resulted in the loss of millions of future
customers, Sony said one of its highest priorities is to rebuild public confidence. Much of the online
community directed much of their frustration towards the hackers, while Sony's first suspect was the
highly acclaimed hacker collective known as "Anonymous", Trend Micro's Security Consultant, Rik
Ferguson believes the breech was done by a more sophisticated criminal organization. Rik goes on
to say ""This has all the hallmarks of commercial criminal activity going for a saleable commodity"
(Stuart, 2011). Dave ... Show more content on Helpwriting.net ...
This attack may be linked to the same organization that had breached retailer Target's registers and
70 million customers earlier in 2014. Home depot announced they will now start encrypting all
customer data and records on its registers and computes inside the store. (Elgin Ben, 2014)
Over 4.5 million Hospital records containing names, addresses, social security, and speculation of
medical records have been stolen over the course of two months going unnoticed. Investigators say
the course of the attack came from an IP address based in china. Other stolen data also included user
names, passwords, and email accounts. However embassy spokesman, Geng Shuang ensures that the
Chinese government enforces very strict policies and laws regarding any type of cyber–crime.
Popular Hacks
Somebody is installing new smoke alarms, carbon dioxide detectors, or maybe even a new wireless
access point. They aren't wearing a company logo and is making their way around the office. The
company laptop that gets brought home is being connecting to the Office Wi–Fi. Except this time it
's connecting to a device called Pineapple running Linux is nested inside the Carbon Dioxide
Detector, capturing every keystroke, every password, bank account number, worst yet is its attached
itself to the office network and posing as the company Wi–Fi. These tiny devices can be hardwired
or on a single battery charge can capture data for 30

The Cyber Attack Of Sony 's Playstation Network
In the era of information rich technology, society has unwittingly exposed individual identities to
big corporations online, whereby intensely secure information of oneself is used to stimulate
revenue. With digital profiles that are created and used daily on social networking mediums such as
Facebook, individuals are creating a platform for data mining, phishing and also malicious activities
of online predators. There are many large corporations that claim to keep information confidential,
which strengthens trust with users to distribute personal information within their databases. This can
be elucidated with the use of cloud based services, and it is concerning the activities are executed
with this access of information. Some of these questionable factors about confidentiality are
mentioned in the terms and conditions of a site, that are read by the scarce minority of people.
Nonetheless, with instances such as the cyber–attack of Sony's PlayStation Network, it is evident
that there is little to no information that is secure in the digital world. It is therefore evident that
possessing knowledge about these issues will lead to greater security. It is the free to use social
mediums such as Facebook that pose the greatest risk of tracking and obtaining identity information.
Social networking platforms such as these obtain information from the activities of users on the site.
With a deeper look into networking sites that offer free signup such as Facebook, the definition of

The Movie Industry
Xbox One vs. Playstation 4 Media
(Artifact paper)
Mario Palomino Student ID: 1760440 BUSB 340 – Robert Liljenwall Due Date: February 23 2014
What hell is a Nintendo? I got my first video game console in the summer of 1991. My parents
purchased it from SEARS for my birthday and at which point I had no idea what it was. A couple of
the kids and their parents knew that it was and were shocked that my parents spend $100 dollars on
something like that. It was still in the box until one afternoon I came home from school. I set it up in
the living room, only room with a television. Popped in Super Mario Bros, this simple 8–bit game
would change the entertainment industry. I did not become a fanboy until I attend Florida A&M.
Besides my ... Show more content on Helpwriting.net ...
PS4 only other competition is Nintendo's Wii U. Nintendo since GameCube focused more on
younger gamers because it could not keep up with the mature rating games that both Sony and
Microsoft released. With Nintendo taking a back step, PS4 only real competition was Xbox One.
Playstation 4 has not looked back since their launch date. By early February 2014 they have sold
over five million units, compare to Xbox One three million units.
History of Microsoft's gaming console Late 2001 Microsoft took its first steps in the gaming
industry. They announced their first gaming console to the world Xbox. Not since 1996 has, an
American company offered a gaming console. By early 2002, Xbox completed with all of the sixth
generation console Nintendo's GameCube, Sega's Dreamcast and Sony's Playstation 2. In all
honestly, Microsoft only real threat was Sony's Playstation 2; as both consoles were designed for the
advanced gamer.
With the launch of Xbox, Microsoft also ventures into the world of online gaming, with their
service Xbox Live. Unlike Sony's Playstation 2 and Sega's Dreamcast, Xbox Live charged a fee to
play online against players across the world and gave subscribers the ability to download gaming
content to gamers. Like the other two consoles, gamers were required to have their own broadband
connection. Before Xbox discontinued, it has sold 24 million units worldwide. Four later after the
successful launch of Xbox,

How Technological Innovation Plays On The Competitive...
You Must Report The Word Count On Your Document, And Insert The Page Number.
For many years, the home console market has played a significant role in economic growth in some
countries. There is a survey data revealed by Newzoo, a gaming research company, shows the top
regions and countries for gaming revenue in 2014. The data shows that the uppermost three
countries are USA, $20.5 billion, China $17.9 billion and Japan, which is $12.2 billion
(VentureBeat, 2014). USA and Japan are under the expectation as those two are main countries
which leading the home console market. But China, has unexpectedly huge cost on home console.
Then question is raised, what exactly makes game console market such big and what is the driving
force for those ... Show more content on Helpwriting.net ...
Nintendo enjoyed tremendous popularity and monopoly, it controlled 85 to 90 percent of the market
in Japanese and American market (Sheff, 1993), which was the overall best–selling system
worldwide of its time. The advantage to be a market leader would be shown in different stages of
development of the firm. Nintendo took the advantage of strong path dependence of the market by
built good reputation, consumer would not easily switch their choice of product which reinforce by
increasing returns in the production or adoption of technologies and products, and positive
feedbacks and network externalities (Castaldi, et al. 2011). There is no notable innovation worth
mentioned in fourth generation so it would directly skip to next generation.
–THE FIFTH GENERATION–
Sega, a game console company at that time released Dreamcast in 2000 but afterwards quit the
market and re–entered the market solely as games developer. Reason being, it cannot keep up with
the pace of innovation and its product was not conform to dominant design at that time.
After failed attempt to corporated with Nintendo, Sony decided to develop their own game console
named PlayStation, which was released in 1994. It had best selling compare to other console maker
competed in the same

The Dominance of Microsoft’s Xbox 360
The Dominance of Microsoft's Xbox 360
The video game market has slowly and steadily created a larger presence for itself in the
entertainment industry. The largest part of the market's recent growth (from 2005 to the present) is
undeniably due in part to the video game console created by Microsoft called the Xbox 360.
Microsoft was the first company to release what is called the "current generation" console, and
successfully beat Sony out of the gate. Prior to the release of the Xbox 360, Sony had dominated the
market with their console, the PlayStation 2. It is because of Microsoft's ongoing innovations to
enhance player interactivity and large game catalogue (especially those with record breaking sales)
is why they are the dominant ... Show more content on Helpwriting.net ...
(Kubba) This amount of money is unheard of when it comes to music or film. In comparison, the top
most grossing films are Avatar and Titanic. (Internet Movie Database) The film Avatar earned $760
million within three years, and Titanic earned $658 million within six years, all of which are
comprised of film earnings at the box office and home video recordings like DVD or Blu–ray. The
technology created by Microsoft for their Xbox 360 is the first of its kind. A perfect example is a
device called the Kinect. This device utilizes a microphone and multiple cameras to enhance gamers'
experience, especially for game titles like Dance Central. Kinect utilizes motion detection in order to
spot interaction and display it on the screen accordingly. Another function for the device is voice
recognition. Rather than using a controller, the player can simply speak the commands and the Xbox
will do the said action. But the use for the Kinect has also extended far beyond its gaming origins,
spurring advances in medical treatment. (Knight) Using the Kinect for real–world applications,
including making medical diagnoses or three dimensional modeling was an unintended side effect of
the Kinect when it was released. At first, Microsoft seemed hesitant to allow people to use the
Kinect for something outside of gaming, but soon it was apparent that it could be used

Video Games And The Video Game
I've been playing video games and watching various forms of animation for years. I started to play
video games on my Sega Genesis, like Sonic the Hedgehog and Phantasy Star. From then on, I
advanced in gaming platforms and experienced games from Nintendo since the Nintendo
Entertainment System (NES) and from Sony on the first PlayStation. I spent countless hours playing
video games. However, I also spent a fair amount of time watching animation. I'd wake up on
Saturday mornings to watch shows like Pokémon and Dragon Ball. Additionally, there was the
occasional marathon of Disney VHS tapes. Through video games, I was able to explore new realms
through virtual reality. In role–playing games (RPG's), I'd be able to take on the role of a protagonist
that would save different worlds and trek across lands teeming with adventure and evil to vanquish.
Similarly, these experiences were also found in the characters of the cartoons I watched. As a result,
I became inspired to create my own characters and even illustrate the ones I watched from those
Saturday morning cartoons. At the time, my room was decorated with multiple drawings and posters
of cartoons characters along with '90s gaming posters that displayed advertisements for the
Nintendo 64 console and Mortal Kombat games. It was there in that room, where I was able to cross
over to other worlds and experience journeys to distant lands. In a sense, my room was the
equivalent of Narnia's wardrobe. I was able to enjoy video

Research Summary on Improving the Sony PlayStation Video...
The Sony PlayStation has stable ground in the video game industry, but needs to evolve more. The
lack of networking capabilities and limit of software offerings has kept the PlayStation from
controlling the market. Sony must also market better and make the people aware of what the Sony
PlayStation and PlayStation Network have to offer. Through research and interviews, we have
discovered that the general public is uninformed of the network's capabilities. Sony needs to focus
on customer needs and wants to reach their customers better. Currently, the PlayStation 3's strongest
aspect Word choice. However, Sony has the opportunity to regain market control with improved
networking and a wider range of software.
Sony is faced with ... Show more content on Helpwriting.net ...
Sony is also expanding their networking capabilities to their PlayStation Portable, or PSP. The new
PSP Go is designed smaller than the original PSP and has download only games. The PSP Go
revolves primarily around the use of internet and networking. The PSP has a couple new features
which include the Blu–Ray Portable copy, which allows users to transfer a movie from the
PlayStation 3 to a PSP. Remote play, another new feature, allows for people to transfer files such as
movies, pictures, or music from the PS3 to PSP. Sony is also planning to expand their networking
capabilities to other products such as televisions, computers and Blu–Ray players. With this, users
of a Sony TV, computer or Blu–Ray player to access the Sony Network to download movies and
other features. Sony has even gone on to create a new company called Sony Networking, to handle
and expand these capabilities. In addition to the opportunity that Sony has to take advantage of the
networking aspect, Sony must continue to work on their brand name. Sony's brand name has
become less powerful in the recent years and is partially due to the very wide range of product
offerings that spread Sony thin. Since they offer so many products, it is difficult to concentrate and
make each of those products the best in the market. According to Rick Giusto, "The Sony name just
isn't the same as it even was five years ago. It used to be that Sony

Growing World of Sony Essay
It's not news that Sony is a global company or that (25%) of all Play Station profits' for the past
seven years came from Sony to Japan. After all that's what international marketing and the global
economy are all about, companies like Sega, Nintendo, Microsoft, X–Box doing business around the
world. The global economy now reaches every corner of the United States. Current interest in
international marketing can be explained by changing competitive structures coupled with shifts in
demand characteristics in markets throughout the world. With the increasing globalization of
markets, companies find they are unavoidably enmeshed with foreign customers, competitors and
suppliers. A significant portion of all products made in the United ... Show more content on
Helpwriting.net ...
Here of some of Japan's statistics for 2000.
· GDP – $2.903 trillion
· GDP per capita – $23,100
· Labor force – 67.72 million
· Unemployment rate – 4.4. %
· Imports – $319 billion
· Exports – $440 billion
Japan is the home to of the top companies in the world. One of the companies, which has helped
Japan's economy to be one of the top, is Sony. Modern day Sony is a high profit high output
company, which is manly due to its marketing strategies and decision to its customers.
What is marketing? Marketing is the process of planning and executing the conception, pricing,
promotion and distribution of ideas, goods, and services to create exchanges that satisfy both
individual and organizational goals. Marketing also include being able to get the goods from the
producer to the consumer. The producer is responsible for the design and manufacture of goods.
Marketing also includes market research and product development, design, and testing. Marketing
concentrates primarily on the buyers, or consumers and determining their needs and desires.
Companies then need to stress the availability of products and the important product features. You
then need to develop strategies to persuade them to buy and keep their satisfaction with the product.
Marketing management includes planning,

Sony : A Virtual Reality System
Introduction & Background
Sony has may departments that they excel in, but none more than PlayStation. PlayStation has
consistently brought in the most revenue for Sony over the past five years. PlayStation is
consistently a global leader in digital entertainment. It was developed by Sony Interactive
Entertainment and was first launched in Japan in 1994. PlayStation is a gaming console that offers
more than just video games. PlayStation also is a media center and online streaming service. There
have been four generations released since 1994. There are many products that branch off from
PlayStation including the PlayStation Vita, a handheld device, PlayStation Plus, an online streaming
services, and PlayStation VR, a virtual reality system. ... Show more content on Helpwriting.net ...
As mentioned before one of PlayStation 's biggest threats is their competition. Xbox and the
Nintendo Wii are catching up to PlayStation in sales. The competitors are also offering similar
products which sets PlayStation back ("SWOT Analysis Of SONY Corporation" 2016).
Corporate Plan
There are many areas in which Sony PlayStation can improve; especially in the areas such as
growth, profit and customer service. Sony is continuously improving and a growth goal that could
be reached is to increase Playstation sales by 5% over the next three to five years. To increase profit
PlayStation could set a goal to increase Gross Profit Margin percentage by (1–4%) over the next two
to four years. To improve customer service PlayStation can focus on enhancing overall customer
satisfaction.
Profit Goal & Strategies Improving the functionality of any industry's supply chain sets up
corporations for profitable and triumphant operations. Sony, one of the world's leading players in
gaming and entertainment, has shown that their innovative and artistic approach has contributed to
their success. To further the company's accomplishments, focusing on profits, we have established
the goal to decrease COGS by utilizing more sensitive approaches by 2% while increasing Game &
Network Services sales by 2% over the next 2 – 4 years. With our selected strategies, we believe that
this goal is within the achievable realm, setting a path for long–term future success.
To

Gender Stereotypes In Video Games
A stereotype is "a widely held but fixed and oversimplified image or idea of a particular type of
person or thing"(Google Dictionary, 2017).Stereotypes serve to generalize groups of people in a
widely accepted fashion. In video games stereotypes involving gender can be seen in many AAA
titles (big companies). These stereotypes can effect peoples perception of genders on a global scale.
The first study to analyze stereotypical content in video games was Dietz's study in 1998. Dietz's
study focused on females and the role they played in the video games they were in. Using 33
popular Nintendo and Sega Genesis video game, Dietz found that 41% of those popular games did
not have any female characters. Out of the games 28% women were represented as sex objects. 15%
represented woman as action characters and 21% as "damsels in distress". Based off of this study
games tend to put woman in these roles and rarely as a main action character. Games tend to use
woman as obtainable objects. Staying with female representation in video games Berrin Beasley and
Tracy Collins researched the portrayal of woman in 47 randomly selected Nintendo 64 and Sony
Playstation games. They suggests that video games "are sources of information that children and
young adults may use to determine what behaviors and attitudes are considered appropriately
masculine and feminine. What they found was a significant bias in how male and female characters
were dressed. Out of a total of 597 characters coded 82

The Legal Aspects Of Emulations And Emulators
GAMES
Convenience of Emulators: (Sinh Ly)
The legal aspects of emulations and emulators are tied with its association with ROMs, as defined
by Nintendo as Read Only Memory, which are usually illegally ripped (2015). An emulator is a
software that attempts to replicate the functions of another platform, in this case, a gaming console
or portable system, to run the code and interpret data from plugins that can interpret signals from a
controller and used with the program (Newman, 2013). The creation of emulators themselves are
perfectly legal as an "act of investigation and analysis" (Newman, 2013). If these emulators were to
be used in conjunction with new devices, such as the Retrode, which allows for classic game
cartridges to be read via USB on an emulator installed onto a computer, then the act would be
deemed legal (Orland, 2013). However, as the Orland stated himself, "These ROMS are legal, even
though they're identical to illegal ones you could find elsewhere,"(2013) such thoughts leads to the
negative connotation of 'promoting piracy' that is associated with emulators when the gaming
industry thinks of them. According to Nintendo (2015) on their opinions towards emulation:
The introduction of emulators created to play illegally copied Nintendo software represents the
greatest threat to date to the intellectual property rights of video game developers. As is the case
with any business or industry, when its products become available for free, the revenue stream

Thesis On Video Games

Recommended

Recommended

More Related Content

Similar to Thesis On Video Games

Similar to Thesis On Video Games (9)

More from Monique Jones

More from Monique Jones (20)

Recently uploaded

Recently uploaded (20)

Thesis On Video Games