1292013

1) What is going well? Tell me about your achievements.
a) Using the over-all cleanup method and the news cheat sheet to review the following
reviews.
80058
Marie Claire
36567 Hearst magazine
11/26/2013 Monica 0.956 0.970 X
X
Yes

41
X

Start 11/22/2013-End

80050
Country Living 34852 Hearst magazine
42
11/27/2013 Monica 0.887 0.836 X
X
Yes
X
80033
KMBC.com
32948 Hearst television
43
12/2/2013 Monica 0.826 0.876 X
X
Yes
X
80036
WDSU.com
44
12/2/2013 Monica 0.426 0.874 X
X
Yes
X
80034
WISN.com
27185 Hearst Television
45
12/3/2013 Monica 0.419 0.859 X
X
Yes
X
80064
Road & Track 27111 Hearst magazine
46
12/3/2013 Monica 0.700 0.686 X
X
Yes
X
80029
WXII12.com
47
12/4/2013 Monica 0.436 0.820 X
X
Yes
X
80045
KITV.com
48
12/4/2013 Monica 0.801 0.867 X
X
Yes
X
80031
WMTW.com 24522 Hearst television
49
12/6/2013 Monica 0.378 0.878 X
X
Yes
X
70008
Danbury News-Times 24150 Hearst newspaper
12/6/2013- End 12/9/2013 Monica 0.358 0.613 X
X
80040
WAPT.com
51
12/11/2013 Monica 0.412 0.875 X
X
Yes
X
80066
The Daily Green 21692 Hearst magazine
52
12/11/2013 Monica 0.903 0.905 X
X
Yes
X
80044
KOAT.com
54
12/16/2013 Monica 0.418 0.913 X
X
Yes
X
80041
4029TV.com 18669 Hearst television
55
12/16/2013 Monica 0.563 0.854 X
X
Yes
X
80062
Real Beauty
56
12/17/2013 Monica 0.975 0.946 X
X
Yes
X
70005
Stamford Advocate
16884 Hearst newspaper
12/17/2013- End 12/17/2013
Monica 0.407 0.657 X
X

Start 11/26/2013- End
Start 12/2/2013 - End
X
Start 12/2/2013 - End
X
Start 12/2/2013 - End
X
Start 12/3/2013 - End
N/A
Start 12/3/2013- End
X
X
Start 12/5/2013-End
X
50
Start
Yes
X
X
Start 12/9/2013 - End
X
Start 12/11/2013- End
N/A
Start 12/16/2013- End
X
Start 12/16/2013- End
X
Start 12/16/2013- End
N/A
57
Start
X
Yes
X

b) Made the changes to ctpost.com qualifiers and sfgate.com as you recommended before
you left.

c) Beauty services increased 9,859 (11/7/2013) to 46,968 (12/9/2013).
d) Finished making related qualifiers for Body Moisturizers, Facial care and Fragrances.
e) Interest saved successfully 93944 New Tree:Society:Environment:Recycling
1) Fixed the two existing qualifiers that were pointed toward gifts&celebrations:Gifts?
2) After running a Kardashian report the following domains had qualifiers created;
thedailygreen.com, chron.com, countryliving.com, sfgate.com, fastcoexist.com,
popularmechanics.com, timesunion.com
3) Added the interest to our confluence page- /Modifications+to+CoreAudience+Taxonomy
f)

Cameron-So you are proposing a new interest called 'vegetarian/vegan'? Where would
it go in the hierarchy and do you have a supporting spreadsheet? Monica-Not a new
interest… just in addition to the interest already made for vegetarian also inserting
vegan as vegan qualifiers have made their way to the previously made vegetarian
category.
g) I have updated the news cheat sheet and I am now at 85 qualifiers… This document is
attached to the email.
2) Things Cameron can help me with
a) In the mornings qualifier builder tells me that it cannot lock required interests for the first
ten minutes.
b) List to review after clean-up
85573
Gov Exec
7631 Atlantic Media magazine
15
Start 10/8/2013
- 10/8/2013 Monica 0.645 0.762 X
X
Yes
X
85576
m.GovExec.com 587
Atlantic Media magazine
16
Start 10/8/2013
- end 10/9/2013
Monica 0.781 0.977 X
X
Yes
X
85579
Next Gov
17
Start 10-9-2013
- End 10-9-2013
Monica 0.836 0.880 X
X
Yes
X
85582
m.NextGov.com
191
18
Start
10/9/2013 - 10/11/2013
Monica 0.903 0.927 X
X
Yes
X
85561
The Atlantic Wire
19
Start
10/11/2013 - 10/11/2013 Monica 0.926 0.935 X
X
Yes
X
85564
m.TheAtlanticWire.com 14966 Atlantic Media magazine
20
Start
10/11/2013 - End 10/16/2013
Monica 0.870 0.901 ---------- -------------------------------Yes
X
85594
Defense One
22
Start
10/16/2013 - End 10/23/2013
Monica 0.00 0.363 X
X
Yes
X
85567
The Atlantic Cities
23
Start
10/23/2013 - end 10-23-2013
Monica 0.950 0.909 (deleted duplicates)
X
X
Yes
X

85570
m.TheAtlanticCities.com
24
Start 10/23/2013- end 10/23/2013
Monica ---------- --------------------- ---------------------------------- Yes
X
80018
WMUR.com
25
Start 10/23/2013 10/24/2013 Monica 0.502 0.813 X
X
Yes
X
80051
Elle
26
Start 10/24/2013 - 10/30/2013
Monica 0.948 0.964 X
X
Yes
X
80020
WESH.com
27
Start 10/30/2013 10/31/2013 Monica 0.472 0.875 X
X
Yes
X
80070
Womans Day 68079 Hearst magazine
28
Start 10/31/2013 11/4/2013 Monica 0.962 0.976 X
X
Yes
X
80037
KOCO.com
29
Start 11/4/2013 Monica
0.492 0.780 X
X
Yes
X
80065
Seventeen
65706 Hearst DEACTIVATED 30
Deactivated
80022
The Pittsburgh Channel 64599 Hearst television
31
Start 11/7/2013
-11/11/2013
Monica 0.398 0.736 X
X
Yes
X
80055
Good Housekeeping
32
Start
11/11/2013 - 11/12/2013 Monica 0.890 0.911 X
X
Yes
X
80028
WGAL.com
33
Start 11/12/2013 11/12/2013
Monica
0.528 0.852 X
X
Yes
X
80042
KCRA.com
34
Start 11/13/201311/14/2013 Monica 0.514 0.851 X
X
Yes
X
80063
Redbook
35
Start 11/14/201311/15/2013 Monica 0.945 0.962 X
X
Yes
X
80035
WLWT.com
36
Start 11/15/201311/19/2013 Monica 0.472 0.898 X
X
Yes
X
80026
WYFF4.com
37
Start 11/19/201311/19/2013 Monica 0.366 0.785 X
Unable to at this time Yes
X
80039
KETV.com
38
Start 11/19/2013- End
11/20/2013 Monica 0.545 0.864 X
unable to at this time Yes
X
80023
WBALtv.com 37949 Hearst television
39
Start 11/20/2013- End
11/20/2013 Monica 0.508 0.889 X
unable to at this time Yes
X
70006
Connecticut Post
40
Start
11/21/2013- End 11/21/2013
Monica 0.359 0.606 X
X
Yes
X
80058
Marie Claire
41
Start 11/22/2013-End
11/26/2013 Monica 0.956 0.970 X
X
Yes
X
80050
Country Living 34852 Hearst magazine
42
Start 11/26/2013- End
11/27/2013 Monica 0.887 0.836 X
X
Yes
X

80033
KMBC.com
43
12/2/2013 Monica 0.826 0.876 X
X
Yes
X
80036
WDSU.com
44
12/2/2013 Monica 0.426 0.874 X
X
Yes
X
80034
WISN.com
27185 Hearst Television
45
12/3/2013 Monica 0.419 0.859 X
X
Yes
X
80064
Road & Track 27111 Hearst magazine
46
12/3/2013 Monica 0.700 0.686 X
X
Yes
X
80029
WXII12.com
47
12/4/2013 Monica 0.436 0.820 X
X
Yes
X
80045
KITV.com
48
12/4/2013 Monica 0.801 0.867 X
X
Yes
X
80031
WMTW.com 24522 Hearst television
49
12/6/2013 Monica 0.378 0.878 X
X
Yes
X
70008
Danbury News-Times 24150 Hearst newspaper
12/6/2013- End 12/9/2013 Monica 0.358 0.613 X
X
80040
WAPT.com
51
12/11/2013 Monica 0.412 0.875 X
X
Yes
X
80066
The Daily Green 21692 Hearst magazine
52
12/11/2013 Monica 0.903 0.905 X
X
Yes
X
80057
House Beautiful 19228 Hearst magazine
53
12/11/2013 Monica 0.892
X
X
Yes
X
80044
KOAT.com
54
12/16/2013 Monica 0.418
X
X
Yes
X
80041
4029TV.com 18669 Hearst television
55
12/16/2013 Monica 0.563
X
X
Yes
X
80062
Real Beauty
56
12/17/2013 Monica 0.975
X
X
Yes
X
70005
Stamford Advocate
12/17/2013- End 12/17/2013
Monica 0.407
X
80056
Harpers Bazaar 16813 Hearst magazine
58
12/18/2013 Monica 0.917
X
X
Yes
X
80027
WPBF.com
59
Monica
0.400
X
X
Yes

Start 12/2/2013 - End
X
Start 12/2/2013 - End
X
Start 12/2/2013 - End
X
Start 12/3/2013 - End
N/A
X
X
Start 12/5/2013-End
X
50
Start
Yes
X
X
Start 12/9/2013 - End
X
Start 12/11/2013- End
N/A
Start 12/11/2013- End
N/A
Start 12/16/2013- End
X
Start 12/16/2013- End
X
Start 12/16/2013- End
N/A
57
Start
X
Yes
XX
N/A
Start 1/18/2013-

3) Questions and Concerns
a) Soccer only has categories for professional and fantasy video game soccer. Could this
possibly be changed to sports: soccer? Most of my soccer qualifiers I want to create are not
for professional soccer
b) Black Friday – possible X domain? Under shopping deals

c) We need a Car Magazine interest for Road and Track and Car and Driver. These two domain
qualifiers currently go to car news & review.
d) Does Steve Jobs fit under technology news, apple, or celebrity?
e) Organic-possible interest?
f) Ski (snow skiing)- as interest … we have water skiing but not snow skiing
g) The email regarding Reid Spice from iCrossing… was it worth following up with?
4) Discuss goals and Targets
Would like to do a training… follow this link to the one I was considering
http://theknowledgeengineers.com/digital-training/crm-training/

1292013

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1292013