5. Smartphone Adoption
Android &
iPhone OS In Q2 2010, 19% of mobile
devices sold worldwide
6%
were smartphones
13%
81%
Other
Smartphones Annual growth = 50%
Feature
Phones Bloomberg 8.12.10
6. By 2015...
❖ 700-800 million smartphones will be sold worldwide
❖ 5 billion people on earth will be over age 15
❖ ~2 billion of whom will have purchased a
smartphone in the previous 3 years
❖ 4,200% increase in LBS mobile marketing
IDC 9.10