3. • The album cover was designed by Neil Krug,
who has worked with other musical artists
such as Foals and Bat For Lashes. The majority
of Krug’s work is rather surreal, and is mainly
heavily-edited photography.
4. IMAGES USED IN THE ADVERT
• The rather ethereal image used in the advert
is artwork by Neil Krug. The image takes up
the majority of the advert, besides the bottom
of the advert where album ratings etc. are
displayed on a background of solid colour.
5. TEXT USED IN THE ADVERT
• The text used in the advert is bold, and is in a
contrasting colour to the mainly blue green
background. The text is all in capitals.
• The font used is rather straight and uniformly,
contrasting with the background image.
6. RELATIONSHIP BETWEEN TEXT AND
IMAGES IN THE ADVERT
• There is a contrast between the text and the
image used on the advert. The image used is
rather hazy and “psychedelic”, which could be
representative of the artist’s music.
• The text is bold and solid compared to the
image, it stands out from the hazy
background.
7. ICONOGRAPHY IN THE ADVERT
• The advert (and the album cover) is similar to
the band’s last release; it uses bold,
contrasting text against an ethereal
background. It could easily be representative
of the music featured on the album
8. INSTITUTIONAL CONTEXT OF THE
ADVERT
• The advert is for the artist’s third album, which
was preceded by the album that made them
become an established, fairly well-known band
signed to a major label.
• Few details are given about the artist other than
their name and the name of the album; there is
no known need for “the first album by” etc.
• The four star ratings by major publications shown
at the bottom of the advert also support the
positive reputation of the artist.
9. WHAT WE CAN LEARN ABOUT THE
TARGET AUDIENCE FROM THE ADVERT
• Seeing as the advert was featured within
major music publications (more often than
not taking up a full page), it goes to show that
the band was fairly well-known at the time,
and the audience for those publications were
likely to be aware of the band.
