The document analyzes a radio advertisement for a sports documentary. It discusses the target audience as teenage boys interested in sports like football and rugby. It notes the enthusiastic tone of the narrators and more monotone but knowledgeable tone of the expert. Sound effects like cheering and music are used to make the ad more interesting. Upbeat background music is used to convey that the documentary is fun as well as serious.

1. Radio Trails Analysis
Trail for
(station/channel)
Technology in sport
Target audience The target audience for this radio advert for a documentary would
be teenagers who are into sport, mainly boys. This is because it
features male voices and male experts. Often stereotypically
males are more interested into sports such as football and rugby,
this is why it is targeted at them.
Tone of voice? The tone of voice for the narrators is enthusiastic and informative.
It is important that they sound interesting and not monotone
otherwise the advert will sound boring. The expert however
sounds more monotone but he explains his view in an informative
way so he sounds knowledgeable. The cheering from the crowd is
excitable and enthusiastic which makes sport seem more exciting
and enjoyable for the target audience.
It Sound effects?
(SFX)
Some sound effects include music introduction, clips of cheering,
expert interview clip. These make the advert sound more
interesting and will make the target audience listen to the whole
advert.
Wildtrack/ambient
sound?
The music in the background is very upbeat which denotes that
the documentary is not completely serious but fun also. It will
encourage teenagers to want to watch the documentary.
Use of music? Music is played throughout the advert in the background. It is
louder when the narrators aren’t talking so their voices are more
clear, but the music introduces pace which makes it sounds more
interesting and quick moving. The music is louder at the start and
at the end, this is to introduce the advert to create suspense and
the end is faded out so it doesn’t end abruptly.
How many tracks? The documentary uses one track in the background. This shows
that the documentary and the advert is linear as a continuous track
creates pace and it makes it sound the same.
Sound levels? Up and down. Some of the narrators are louder and more
enthusiastic. The expert is very quiet. This shows that the advert
may seem unattractive to the audience as they will not be able to
hear the expert and may lose interest.
Length? 56 seconds

2. Other notes/common
elements/conventions
The upbeat and fast pace music used may link with sport
as it could compare to a sportsman or woman running at a
fast pace. It also creates a sense of anticipation, similar to
the feeling at a sports game.