This document outlines 5 modern marketing strategies that work: 1) Social media marketing by being authentic, posting products/content, and building relationships. 2) Email marketing by collecting emails and sending authentic messages with calls to action. 3) Affiliate marketing and influencer marketing where influencers promote products in exchange for commissions or free products. 4) Blogging to drive traffic, leads, establish authority and long term results. 5) SEO (search engine optimization) to increase website visibility through search engines which can be done internally or outsourced. Knowing your audience, competitors, and setting goals is also important for effective marketing strategy execution.