Biotech Health and Life Products Company ProfileWelcome to Biote.docx

Biotech Health and Life Products Company Profile
Welcome to Biotech!
The assessment projects for this class will examine different
facets of the leadership of Biotech Health and Life Products,
Inc. You will be exploring leadership within Biotech with the
driving question of “what skills does a Biotech leader need to
lead the company now and in the future?”History
Wilford Barney was a young apprentice working for Peter Ulan,
owner of a small apothecary shop in Yonkers, New York.
During his apprenticeship, Barney created a general energy
elixir that was based on a home remedy of his mother’s back in
Ireland. The elixir was produced specifically for many of Ulan’s
special customers. Made of all natural ingredients the elixir
provided B12 and other vitamins to promote a healthy immune
system. The energy boost was noticeable after only a week’s
use. The reputation of the elixir grew.
In 1922, Barney took over Ulan’s apothecary shop renaming the
business, Barney’s Apothecary. At that time, Barney decided to
bottle his elixir and sell the formula to everyone rather than
selected customers. Barney also gave bottles of the elixir to
local peddlers who sold the product along with their wares
receiving a commission on each bottle they sold. By 1929, the
product was well known in Yonkers. Encouraged by the success
in Yonkers Barney decided to branch out to New York City.
In 1932, Barney built a small manufacturing plant near the store
where he mixed and bottled the elixir for sale. By 1934, Barney
expanded sales by putting the elixir in a quarter of the
apothecary shops in New York City. Sales were booming and
customers inquired about other products that Barney’s had.
In 1936, Barney started a new product called Night Relief,
another of his mother’s recipes. This product offered relief from

night sweats and anxiety caused by menopausal symptoms or
nerves. When this product proved a “secret success” with the
ladies, Barney decided to bring his mother, Irene, from Ireland,
and put her to work making new natural products. With his
mother’s help, Barney grew the business into a small but
successful manufacturer of natural “life products”. Barney
coined “life products” because the products tracked natural life
events in the human body and attempted to improve the
customer’s discomfort in dealing with them.
The name of the company was changed to Barney’s Elixir and
Life Products. The business continued to grow and with his
mother’s death in 1938 the company had a gross revenue of
$178,000 a year. The depression took a toll on company profits
but people
still needed the boosts to their health and were able to afford
Barney’s products as opposed to the medicine offered by
doctors and hospitals. During World War II the company
supplied the troops with a natural caffeine (Stay Clear) product
that would keep soldiers awake for long periods of time and
heighten their mental alertness. Government contracts derived
from Stay Clear boosted the revenue of the company
considerably and ushered in a new wave of interest of natural
products.
By 1950 Barney turned over the reins of the daily operations of
the business to his children but remained on the Board of his
family owned company. By this time, the company had
expanded its manufacturing plants and sales nationally to
include Detroit, Michigan, Los Lunas, New Mexico, Chicago,
Illinois and Atlanta, Georgia. The revenue of the company was
now close to 2.5 million dollars.
In the 1960’s the social climate in America had changed and
pharmaceutical companies took on greater importance in the

treatment of people’s health. The discovery of new drugs and
better health care shifted the confidence in the American
perspective away from natural products to traditional western
medicine. Although the counter culture of America still
supported natural supplements, popularity for Barney’s products
waned.
In 1965, Wilford’s granddaughter, Geraldine, took over the
Research and Development Department (R&D) after receiving a
degree in chemistry from Harvard. She had been trained as a
child by her grandmother, Wilford’s mother, and knew how the
recipes should look. However, she had new ideas and with the
approach of the 1970’s, was ready to join the “Anjolie perfume
commercial” lifestyle depiction of a 70’s women that “they
could bring home the bacon and fry it up too.”
Due to the downturn in sales by 1970, the company turned to
other countries for its sales base. Starting in Germany and other
European countries where natural products are highly credible,
Barney began to license the sale of the company’s products to
local manufacturers. The name recognition grew and by the
1980’s the company was grossing over 4 million dollars in gross
sales. The company moved to overseas operations and
manufactured in Germany. Wilford Barney died in 1981 shortly
after seeing his first grandchild, Maximillian Barney, take over
the President’s positon of the company.
Studying the trends in the 1990’s about the resurgence of
natural health products “Max” as he liked to be called, decided
it was time for Barney’s to focus on the new interest in
homeopathic and natural products especially at home in
America where sales were static. In 1996, Max, wanting to get a
sleeker and more modern feel to the company’s products
changed the company name and logo. No longer was Barney’s a
mom and pop operation but now were part of the Biotech
nutraceutical market. Barney’s Elixir and Life Products was

now Biotech Health and Life Products. While the products
would continue to show the old Barney logo, for name
recognition the new logo would take prominence on the
packaging.
By 2000 the company was grossing about 1.1 billion in sales
with an increase in market share. By 2012, Biotech had a 20%
market share of the supplement business with
approximately $20 billion in sales. The growing interest in the
bio-nutraceutical marketplace was catching the attention of the
big pharmaceutical companies. Glaxo, Merke and Dupont began
a massive shift to the new biotech business products.
Currently sales for the company are at $35 billion. Maximillian
Barney is still President and CEO. The stock is still held by the
family and all senior management positions are held by family
members.
Current Company Vision: To help provide everyone with the
healthiest life possible in the most natural of ways.
Current Mission: To develop products that are safe, effective,
affordable and natural with the customer’s health always their
primary goal.
Current Fact Sheet
Headquarters
Yonkers, New York
Worldwide web address
www.biotechlife.com
President
Maximillian Barney
2016 Gross Sales

US$ 35 billion
Employees
35,000 in 6 countries worldwide
Manufacturer Operations
United States
Detroit, Michigan, Baltimore, Los Lunas, New Mexico,
Chicago, Illinois and Atlanta, Georgia
Europe
Wittllch, Germany, Ireland
Asia
Pending Decision
South and Central America and Caribbean
Sao Paulo, Brazil
Canada Product Lines
Major Competitors
Alberta, Canada
Protein and Fitness; Personal Care, Nutraceuticals, Vitamins
and Food Supplements, Cosmetics (Pending)
Protein and Fitness-GNC,
Personal Care- Nestle Skin Care- Galderma, SA; Glaxo, Merke,
General Mills.
Vitamins and Food Supplements- GNC, Natures Plus, Natrol,
Nature’s Way, Nature’s Bounty, Hain Celestial Group, Inc,
Schiff Nutrition International, Nestle
Cosmetics- Pending
Current Business Philosophy
Biotech has determined its long-term goal planning pattern
should be no longer than 3 years. Three years seems more
flexible than the seven year planning pattern previously used as

change in the business climate is making it imperative to be
more flexible. The need for innovation and competitive
advantage ideas are the main focus for the next two years along
with the company’s commitment to becoming a triple bottom
line company. Sustainability both for profit and planet is
foremost in the minds of the leadership. The development of a
triple bottom line company is in the best interest of the
company because of the need to keep a strong natural product
image link to the community and the desire for the company to
be socially responsible. Protection of the suppliers and control
over product quality is critical to the development of a sound
“life product.”
Current Growth Plans
Business and Sales
Biotech is looking to expand to the growing Asian market and is
exploring the opening of a new manufacturing, sales, and
distribution facility in the next year. Currently products are sold
through the European division but there is a great demand for
the product in Asia so it was decided by senior leadership that a
strong manufacturing and sales presence within the continent
would bring in yet another increase in sales, and would fall
under the control of a new Executive Director for the Asian
Division. The company wants to bring a greener footprint to
their new Asian facility than what many competitors have and
view this as an opportunity to gain market share; as well as the
introduction of new products not yet available in North America
and Europe. This would provide a good test case for new
products and many Asian nations are considered leaders in
innovative technology.
Product Development
Biotech is looking to develop its cosmetic and food lines. The
company currently has lip balms but seeks to make a line of
lipsticks, foundation, powder, eye makeup and cleaners made

from natural ingredients. Development of products using
natural ingredients is under consideration.
Current Eco Sustainability Commitments
Currently, Biotech has commitments to build housing for
several communities in Brazil and India where natural
pharmaceutical ingredients are produced. The program reflects
the company’s strong commitment to making the company a
triple bottom line company by the year 2021.
Innovation and Adaptability
Development of organizational structure and culture changes are
being made to introduce more collaborative decision making as
well as bringing the divisions closer together in the area of
shared resources and communication. The emphasis is to
encourage the exchange of ideas, create an environment that
fosters new ideas and makes change easier in implementation of
initiatives. Biotech is concerned that the stateside organization
is driving the other overseas divisions and that new ideas are
being encouraged because of the cultural differences in staff.
Customer innovation workshops run by the various divisions
have highlighted that R&D in Europe and Australia see
differences in consumer preferences from US consumer
preferences, and Biotech would like to incorporate this
knowledge in the new Asian facility. It is believed that US
controlled resources are ignoring these product preferences and
are thus impeding overseas sales. Corporate leaders are trying
to examine how to answer this cultural gap.
Current Corporate Culture
Being a family owned business, Barney’s new image has made
the family a little less cohesive since it seeks to be a sleeker
less clan like organization. Still the family leaders are
committed to keeping the family history as a symbol for the
company. It is believed that the family cultural connection

gives support to collaborative decision making something the
Company has been successful in promoting throughout the
organization. It is also seen by the owners that their family and
employees makes up the company’s customers. The family
wants to encourage a customer centric culture, one that allows
employees to see everything through the perspective of the
customer and to make decisions with the customer’s view
always paramount. Furthermore, there would be a companywide
accountability to the customer in all departments. The owner
wants a workforce that gives an extraordinary customer
experience in every product it makes.Current Organizational
Structure
This company has a geographical division structure. However,
within each division is a functional structure with production
and sales at the hub. R&D, HR, IT and Finance have small staff
in each division whose primary job is to liaison with
headquarters to implement the decisions made by them.Above
all the Divisions is the President and CEO Maximillian Barney
Housed in headquarters is the R&D, HR, IT, and Finance
Divisions
Executive Director North American Division
Executive Director European Division
Executive Director Asia Division
(Pending)
Executive Director South America Division
Trends & Operation of Management –

Should state title of paper not “introduction”
Page 6 – Where you start listing bullet points – i.e. market place
and globalization – the paragraph under should not be indented,
just 0.5 indent on first paragraph
Page 8 – “Key Obstacles” should be the header, not “Obstacles
during the evolution..
Page 8 – 2nd paragraph, first sentence, citation error
Page 10 – header “Business Operations, no “Walmart” needed
Page 10 – Citation errors
Page 10- Bullet point “Designs of goods and services ,” this is
a level two heading, it should be left aligned, Boldface upper
and lower case heading
Page 10 – 3rd paragraph, Walmart should be indented
Page 11 – Bullet Point “Quality Management” this is a level two
heading, it should be left aligned, Boldface upper and lower
case heading
Page 11 – 1st Paragraph under heading “This system was first”
should be indented
Page 11 – “I, II, III “ points, use seriation
Page 11 – “Capacity Design” this is a level two heading, it
should be left aligned, Boldface upper and lower case heading
Page 12 – indent paragraphs
Page 13 – in bullet point, remove the periods, 2nd bullet point
change word to Resources
Page 13- “Production”, “Quality”, “Resources”, these are a
level two heading, it should be left aligned, Boldface upper and
lower case heading
Page 13 – 2nd paragraph, citation incorrect
Page 14 – “Information Management” - this is a level two
heading, it should be left aligned, Boldface upper and lower
case heading
Page 14 – Removed “on Wal-Mart”, just “Impact
Page 15 – “Information System” this is a level two heading, it
should be left aligned, Boldface upper and lower case heading
Reference: All references are listed incorrectly below and need

to be fix prior to final submission.
Operationalization
Submission has major errors related to citations, grammar,
spelling, syntax, or organization that negatively impact
readability and articulation of main ideas
The way you have formatted this paper is a bit wonky. You will
want to clean up a bit please.
Life Cycle
90/90! No feedback!
Running Head: LIFE-CYCLE
1
LIFE-CYCLE
2
Life-Cycle Management
Operation Management & Technology
Southern New Hampshire University
November 18, 2018

Introduction
The Walmart Chicken Bite business has been a success ever
since its launch and has continued to gather more customers
such that it has begun monopolizing the fast food system in the
two opened locations. However, every business, big, small
successful or startup always seems to have some level of
challenges along the way even if it has the largest market share.
Therefore, this tasks the company management to develop an
outline of how the company has been progressing and the future
cycle of the business. This is a mandatory set in every business
if it aims at achieving success or backing out while it is still
successful as a means of avoiding loses.
Consequently, it is that point in the Chicken Bite business
where the lifecycle must be developed as a future map work on
the possible opportunities, new companies and potential
challenges. As a result of that, this study will be peering
through some of the means by which the organization can
increase its profits by cutting out some of the unnecessary
expenditures. The document will also entail some of the
products that will seize to be produced and offered by the
company as a means of reducing costs, attracting more clients
and opening room for a new venture. All this information will
be dependent on the inventories offered by the suppliers but
made understandable by looking at the expense the company
incurs on the supplier in comparison to cutting out the supplier.
The data will also be derived from the customer demand of the
Chicken bite fast foods.
Life-Cycle
Many at times you might have heard of the words “my baby”
being used to refer to a company, an industry or an invention.

This is very true as a company does uphold a similar life
structure to that of a human being. That is, a company has
stages of life, or rather, a company has trends and cycles in
which it falls under. Similar to the growth of a newborn child,
they also go through various stages/ cycles throughout their
journey in life. Thus, for the Chicken bite fast food "baby"
below are the various cycles in which it has gone through and
those it will have to go through, along with the changes that
must be made to see its succession.
1. Startup
The Chicken Bite business saw its operationalization sometime
around 20th of October to 3rd of November 2018. This was a
very challenging time as the business was faced with several
challenges such as entering the market late and only coming in
with one product. However, since the original company,
Walmart has been around for several decades now, the
companies' stature, client base and financial muscle all aided a
successful startup of the Chicken Bite Company. Partnerships
with equinox and the present suppliers of the farm produce also
made the startup of the new business very smooth and somewhat
easy since everything including premises was available. The
startup of the business had a total budget cost of $6,000,000,
whereby the sum of money was divided equally into two stores.
2. Growth
Growth is the second stage of the company and happens to be
the current stage in which the Walmart Chicken Bite business is
in at the moment. It is clear to see the company has done
wonders as far as the months have passed as it has managed to
surprise the expectations of having a slow pickup. Thanks to the
strategic timing of the startup (towards the end of the year and
festive season) the company has gained popularity as many
people are winding up the year. The demand is constant since
the conception of the business, and this can be proved by the
inventories as seen below.

From the data chart above we can see throughout the first four
months of the business, there has been a steady rise on the sales
as well as the money spent on adding the supplies needed to
make the chicken bite product. From these two variables, we
can tell that the business is gradually progressing in the number
of customers at a fast rate while the expenses spent are at a
minimal amount. None the less, this information is a reflection
of only one store owned by Walmart located in the high-end
location.
Thus, this shows an open-minded appreciation of the
commodity being offered as it is of a much healthier standard as
compared to the rest of the fast foods being provided around the
globe. Referencing from the inventories in the production
planning document, the items that are in use at the business are
also gradually reducing as the cooks, chef and sales staff are
putting more hours as weeks go by.
3. Maturity
Walmart’s Chicken Bite is far from reaching its maturity level
as it has not fully expanded into new markets, nor has it
developed new ideas or products. However, considering the
growth rate and foundation is stands tall on, the business
promises to be very fruitful. None the less, for the continued
success of the business, the following need to be put in focus as
a future guide:
· Regular check and monitoring of the company’s finances.
· Allocate a team to be managing the business as a separate
entity from the rest of Walmart.
· Develop a company policy for the fast food subsidiary.
· Consider expanding to the remaining Walmart outlets at a rate
of 20 outlets a year
As the maturity rate kicks in, Walmart has to make sure to use
the firm stand on healthy foods and snacks as well as standby it
cost leadership tactics. Throughout the growth towards the
maturity level, Walmart has a target of attaining ten more
products in its menu with a new induction of drinks as well as
light snacks. These products and slogan shall turn into a ‘cash

cow" by the time growth begin to subsidies. However, this
might not be the case as Walmart is expanding as a retail
enterprise which also means the fast food business has a
milestone ahead.
4. Renewal/Decline
As the government and state governments of the US seem to be
standing against unhealthy foods, Walmart has an incredible
chance of bypassing all competition as they are the first fast-
food company to adhere to the healthy fast food products
(Pomeranz, Wilde, Huang, Micha & Mozaffarian, 2018).
Therefore, as the government prepares itself to increase the
taxes on unhealthy fast food products and companies, Walmart
can easily re-invest in its chicken bite business. The primary
target will be refreshing its menu, look and prices, this will win
over all the remaining clients who would have opted to leave
the taxed products to save their money and enjoy a nice healthy
and tasty fast food meal. Walmart will also look into buying out
some of the fast food companies by offering to buy off the
businesses from them as it will seem like the only secure and
simple thing for them to do to avoid loses. This move will mean
more market space and assets for Walmart fast food business.
Profit Generation and Cost-Saving Opportunities
In the company's lifecycle, all seems to be merry and wealthy as
the statistical data appears to lean on the upside of the
company. However, this is not entirely the case as the company
is also running some meaningless expenses that can easily be
reduced to improve on the growth of the company regarding
customer base and savings. Therefore, some of the things that
need to be eradicated to ensure the company saves more money
are:
· Cut out the middlemen: The one middle party that seems to be
costing Walmart unnecessary expenses appears to be the
suppliers of the farm produce that is used on the production of
the chicken bite snack. To ensure that the business maximizes
on profits (as it is business), a team will be elected to venture
out in search of farmers who grow the necessary produce and

the type of poultry used for chicken bite production. Having a
one on one meeting with the producers will make it possible to
increase profits for the farmers and reduce increased costs on
the company as a whole (Aitken, 2017).
· Transportation: The best way to reduce the struggles of paying
shipping companies will be searching for a local based product
that can easily be fetched by the company's transport unit
(Aitken, 2017).
In the long run, profit can also be improved by putting a plan to
implement the following strategies:
· Developing offers that will tie Walmart as a retailer and
Walmart's chicken bite. A proposal such as; “purchase a family
pack meal and get a coupon or a secret, terrific gift". Such
advertisements and offers are bound to improve the firm's image
and improve its customer company relation which translates into
more profits.
· Introduction of new products in the market will also promote
the company an increased number of consumers as they will
come back for more and out of curiosity of what is new on the
menu.
· Lastly, since the company is across 27 countries, it is
advisable to use this opportunity to expand the company and
spread it into these new markets. Opening the production and
selling of the commodity to other nations will also run the
competition down as Walmart is more than famous at being a
cost leader in every state it opens up a new store.
Supply Chain Management
Walking through the company’s cycle, and unnecessary
expenses, the fast food system needs to improve its supply chain
and centers as this is also an additional liability. It is more so
important to develop the system as the company will now be
shipping its commodities from farms and original manufactures.
Thus, cutting out the middleman increases the tasks of the
supply chain department and a union of it to another department
as well. Here are some of the technologies the fast food

business and Walmart as a whole can profit from.
· Cloud-Based Commerce Networks
Since Walmart uses a cloud service system, it is only wise to
maximize on the service they are already paying for. As
mentioned in the first documentation of the business plan,
Walmart will assist the Fast Food section plan on the sales and
production as they will be able to have a one on one feed from
the tracks conveying the produce as well as the farmers. This
base system will also link all the shops into one network where
the supply can be monitored, and in case of uneven distribution,
changes can easily be made on time (Ferris, 2017).
· Radio Technology
As Walmart has taken upon themselves to transport their
commodities from producers, every item or cooling tray will be
fitted with a Radio Frequency Identification (RFID) which will
point out the location and condition of the product in transit
(Gilbert-Rolfe, 2017). Therefore, in the case of any unplanned
shifts or changes, the supply chain team will notice at one and
using the cloud-based system, they can quickly shut down the
vehicle's engine remotely and send in a distress signal to the
police in that particular region.
Phase-Out Plan
‘Man must eat’, this is a famous line used to explain why man
enjoys food so much or why man does not get without feeling
hungry. It is also a line used by many movies and
advertisements. From this statement, we can derive two aspects,
the first aspect is that literally, man does have to eat and the
second scope, humanity thrives on food as we enjoy food
especially in diverse forms (Peters, 2015). Therefore, using the
first aspect of the famous statement, Walmart Chicken Bite will
never go unwanted as people will always have hunger and this
will pull them towards the fast food joint they see. Hence it is
imperative for Walmart to expand its territory. On the other
hand, the second stand educates the management team on the
importance of motivation (Peters, 2015).
Since the company is currently offering chicken bites with buns

and tortillas, the management needs to understand the
motivational point of the consumer. Basically, since the startup
of the business, the sales of the bread has not been as successful
as that of the tortilla on a weekly basis. A study was conducted,
and the following feedback was achieved:
1. Many parents motivate their children to try eating something
new.
2. Burgers/buns are associated with unhealthy meals.
3. Buns are ordinary and present in every fast food shop
4. Bread does not offer any exotic feel nor any sense of
adventure.
5. Buns appear bulky and are assumed to be more than one can
eat.
The above findings were derived from customers who were
questioned as to why they prefer the indigenous tortilla to buns.
The study was also done on a set of orders done in the high-end
store that saw many parents order tortillas for their children.
This was also the same case in the sub-urban region where many
people wanted to try newer things. Therefore, these findings
bring to a close the production and supply of the buns and the
advertisement of them. The bun product will be phased-out
where a new commodity will be introduced as the new findings
have determined that people enjoy more unique things. Using
statistical data on the use of the flour used in making of buns
and tortillas, it is clear to see that the buns started strong but
began to reduce in demand in the onset of the second weak at a
very extreme speed.
This goes to show that the company has made the right choice in
stopping the burger fest product as it is more of an expense than
it is of benefit to the whole enterprise. None the less, this has
also opened doors to the company in bringing other cultures
into Walmart’s Fast Food adventure, meaning Walmart has a
new project idea at heart.

References
Aitken, R. (2017). IBM & Walmart launching blockchain food
safety alliance in China with Fortune 500’s JD. com.
Ferris, J. M. (2017). U.S. Patent No. 9,842,004. Washington,
DC: U.S. Patent and Trademark Office.
Gilbert-Rolfe, C. (2017). Radio-Frequency Identification.
In Digital Identity Management (pp.81-90). Routledge.
Halling, M., Yu, J., & Zechner, J. (2016). Leverage dynamics
over the business cycle. Journal of Financial
Economics, 122(1), 21-41.
Kaplan, R. S., & Atkinson, A. A. (2015). Advanced management
accounting. PHI Learning.
Peters, R. S. (2015). The concept of motivation. Routledge.
Pomeranz, J. L., Wilde, P., Huang, Y., Micha, R., &
Mozaffarian, D. (2018). Legal and administrative feasibility of
a federal junk food and sugar-sweetened beverage tax to
improve diet. American journal of public health, 108(2), 203-
209.
Use of Flour
BunsWeek 1 week 2 week 3 week 4 0.8 0.7 0.5
0.41 Tortillas Week 1 week 2 week 3 week 4
0.4 0.5 0.65 0.82

Growth of the Chicken Bite Business
Sales Week 1 Week 2 Week 3 Week 4 Week 5
1750.0 2000.0 2175.0 2375.0 3125.0
Supplies Expense Week 1 Week 2 Week 3 Week 4
Week 5 400.0 456.0 492.48 536.8
706.3199999999998
Running Head: OPERATIONALIZATION
1
OPERATIONALIZATION
2
Operationalization: A Case of Walmart
November 4, 2018

Operationalization: A Case of Walmart
Over the course of time, a new development has been at the
basement level for my chosen company, but finally, it shall
come to see the light of day. In any new business idea, there
reaches the time of implementation and inevitably, after a
decent amount of work and effort put into building the business
strategy and business plan. This document is focused on
pointing out the steps that will be taken in implementing the
Chicken Bite idea by Walmart (Bloom & Hinrichs, 2017). This
study shall be looking at the logic and statistical apparel of the
whole process with the aim of pointing out the potential
challenges the plan might face and how to counter them on time
with the right apparatus. Thus, all this simulations and
calculations will see through the progression of the primary
business plan and strategies into a wholesome project.
For this study to meet the required needs, a quick overlook on
what is needed for the project will be determined regarding,
estimated costs for production, settlement, the ideal marketing
strategies are necessary to be applied as well as a representation
of how the work will be distributed using various tools and
techniques. All this will cover the key milestones that are meant
to be achieved by the organization in the long run. Not only this
but in the challenges that will be facing the new plan, the
organization will be able to spot the necessary changes they
would need to make in regards to there and with their mission
and vision statements.
Therefore, this study is a full-on operationalization scope that
will assist the company in ways of walking into the new
markets, verification of the new product, acquiring new stuff
and stuff policies as well as wages for the sole purpose of
making sure that this new project achieves the required set
goals.

Potential Costs
The world of the fast food industry is one demanding one as it
is essential to target one's market scope with the aim of
attaining the appropriate amount of customers to keep a
business afloat. Thus, considering the capabilities of my chosen
company, Walmart, a decision has been made to "Go big or go
home" after all in business you need to use the money to make
money. Thus, after consultation with the financial department,
the project management team and the board of directors, the
below financial plans have been put in place to ensure that
everything runs smoothly.
· Financial Scope
First and foremost, Walmart has allocated six million dollars to
the start and completion of the new project which will first be
done in two of the major stores across the United States of
America. The plan that was put in place for this development
was setting up the project in a store that was located in a high-
end location while the other one will be placed in a suburban
area such as New York. This is a plan on establishing customer
acceptance of the new product (Barton, 2015).
The statistical data such as, sales, cost of production, client
preferences, quality of product and traffic increase to the stores,
which will be retrieved from the two stores will be used in
determining potential obstacles, building a risk management
team and policies as well as giving a map out for expansion and
sighting new markets thanks to the present advertisement.
The renovation and advertisement will each be allocated half a
million dollars, while the production, equipment installation and
purchasing while be awarded $1.5 million in both stores. As for
the remaining one million dollars, project management will use
it into incorporating the new business monetary systems into the
companies accounting structure and also the database alongside
the new delivery app that will be hosted in the cloud (Li &
Shah, 2017).
Potential Financial Risks and Advantages
Risks

1. Over budgeting: this can be a potential risk to the business as
it might end up costing less.
2. Mistrusts: investing this large sums of money into a business
idea that appears small might not sit well with some
stakeholders despite the high potential returns (Sunder, 2016).
Thus, this level of mistrust might cause pullouts to some extent.
Advantages
As much as the project seems to have minimal disadvantages,
there is a high level of benefits that are looming in this set up as
follows:
1. Quality: the amount paid for the project will make it possible
to purchase all the quality products and equipment (Kshirsagar
& Konnur, 2017).
2. Vast marketing: the financial plan is very welcoming in
promoting high levels of promotion services thus winning more
crowds and making the new product even more available.
3. Partnerships: thanks to the financial budget, it has been
possible to attain new partners such as the equinox lab which
will be assisting in our product validation and testing.
Work Breakdown
In this section, the study shall be developing an overview of the
works that will be done for the completion of the new project in
the shortest time possible of about three months. Therefore, a
lot of work and effort needs to be applied since this will be a
squeezed breakdown that will need all hands on deck. Below is
the work break down structure:
Project = Chicken Bite (Fast Food project)
Work to be done = 100%
Project financial allocation = $6,000,000
In the above breakdown, the project has been titled and given
the amount used for the project to attain stability (Ashtiani et
al., 2017). Not only this but the project needs to be done to
completion, this will be made possible by splitting the
production into three phases.
· Phase One
1. Task allocation

In this segment, every unit viable to the project completion
(from the top management to the ground level staff) will be
given a task to do to see the project through and reduce the
amounts of pressure build-up for the management team
(Ashtiani et al., 2017).
1.1. Renovations
This is the first step that needs to be taken to propel the project
to completion. This is crucial since it will be best to finish up
with the renovations to offer room for the other Walmart
businesses to continue as usual without destructions and
interference.
1.2. Installations
To make sure that the premises is over and done with to allow
the company to continue with its daily routine. The installation
of equipment will be done as soon as possible considering that
some of the material will be bought straight from the store.
· Phase Two
2. Sample production
The company shall be conducting production samples that are to
be the sole creating of the company. By hiring a chef, the new
project will carefully be crafted alongside other snacks that will
complement the Chicken Bite.
2.1.1. Testing
Thanks to the equinox lab partnership, the new product shall be
put under examination to ascertain it to be fit for human
consumption as well as meeting the set goals of the project
(Bird, J. (2016).
2.1.2. Customer Sampling and Review
As mentioned in the business plan, once the product has been
developed and officiated by the Health Department and our new
partner, customers will be called in to sample the new product
with the purpose of giving their views and opinions of changes
that could make the product even more captivation. They will
also offer their views on an estimated price which will assist in
determining the appropriate selling price.
· Phase Three

3. Technical team and Parameters
For this product to move as fast and efficiently as well as
maintain the exact flavours, appearance and health content, the
organisation will recruit staff members from our stores who will
be willing to undergo training to join the new Walmart Fast
Food enterprise.
3.1. Selling price
Using the relevant information offered by the sampling
consumers, the company will apply various methods of
determining the selling price of the commodity such as
regression which will provide a suitable price range (Hill &
Alexander, 2017).
3.2. Advertisement
It is most sensible to begin advertisements after the product has
finally been achieved. This will make it possible for the
consumers to build upon interest since the product will not yet
be on the shelves. As a marketing technique, the organization
will use statements conveyed by those who sampled as a
marketing technique long with health findings made by equinox
lab (Bird, J. (2016).
3.3. Grand Opening
A project is never over until it opens and even then the team
must oversee that every quotient of the new plan is in proper
succession. Thus, a grand opening will be held for both stores at
the same time with a product promotion which shall be free
promo codes given to customers when they purchase items in
Walmart as well through social media platforms.
Project Management Systems
Having discussed all the significant steps to be taken and the
narratives to each level and sub-step, in this section the study
shall turn to look at the various the set of techniques and tools
that will attain usage in the project management after the grand
opening with the purpose of maintaining the profits and even

improving the processes. In the long-run, this as the means that
will be implemented to manage product and service quality
especially in the line of Walmart's lean business structure
(Bloom & Hinrichs, 2017). Therefore, diving into the study, the
first area to look into will be the quality control plan.
Six Sigma
In the description and strategy section that presented a few
weeks ago, the business environment or structure was
determined to be a lean form of business. This is very important
as this means that Walmart ensures that its clients get the best
quality out there at the least reasonable prices. This business
structure is tailored to Walmart's mission and vision which aims
at providing affordable commodities at excellent condition. The
study also pointed out the three quality levels that Walmart
delivers to its customers each being of high standards (Sunder,
2016).
Therefore, for this new project Chicken Bite, the company shall
employ the use of the Six Sigma techniques and tools to
improve processes. This technique and apparatus will be used to
do the following:
1. Increase in profits.
2. Improve customer staff relations.
3. Reduce time wasted in the supply chain.
4. Provide constant feedback on consumer preference to
improve satisfaction and quality, even quantity.
Considering the Walmart business structure is a lean-based
environment, the best way to ensure that the Six Sigma
techniques and tools will be felt throughout the organisation
will be through merging the two. By combining lean production
and Six Sigma, we as a company shall be able to attain what is
known as the Lean Six Sigma methodology (Sunder, 2016). This
unique methodology will benefit in the management of the chain
of stores in line with the new project since it offers more
diversity and variation which has a core focus on business and
operations promotions.
Acceptance Sampling

Considering that Walmart has walked into the Food Industry,
the primary and significant step taken would be the successful
partnership with equinox lab. This means that the application of
the acceptance sampling statistical sampling will be very viable
and more comfortable to manage without any form of risks.
Walmart's Chicken Bite is an edible commodity that must be
inspected first before being placed in the market. This means,
every item being used in the producing the final product, as
well as the final product, MUST be tested to determine its
acceptance to the market (Schilling & Neubauer, 2017).
For this purpose, Walmart will be implementing the use of the
multiple sampling plans. This is so since the production process
is very demanding and will be using several elements to develop
the final commodity. This sampling technique conducts tests on
more than one samples of the same taxonomy with the aim of
verifying it. This method is very efficient for the Chicken Bite
project as it will save on time wastage in testing and it will also
maintain the same levels of quality and health throughout the
products offering the consumers nothing but the best.
Key Milestones
Below are the most critical deliverables and resources
requirements that will make it possible for the operationalizing
the Walmart Fast Food business plan.
1. Flexible Budget: for this business plan to be operationalized,
it is fundamental for the executive board and the project
management team with advisory from the financial group to
allocate the right amount of funds into the project. Considering
Walmart is a global mogul, it is imperative to refrain from
straining the new project hence offering a flexible budget plan.
A flexible plan will also allow the project team to use of the
class tools and techniques even if it requires outsourcing (Fisk,
2010).
2. Food Industry Team: Walmart does have a food section in its
supply and retail program. However, they lack the right
personnel to deal with food processing, production and
verification. Therefore, the partnership with equinox lab is a

significant resource to the project as well as to the running of
the business (Bird, 2016).
3. Location: for ideal predictions, it is vital for Walmart to
have study locations that will allow the organization to develop
a way forward which will open up room for expansion into the
other chains across the world in over 27 nations (Barton, 2015).
4. Human Resource: to achieve the time scheduled on the
project to come to life, it is more than essential to put every
employee to good use regarding improving the project
progression. The company also looking into hiring the readily
present staff first is nothing but an extra plus in cost control
thus, making it possible to allocate funds to training the stuff
rather than reaching out for additional funding (Hill &
Alexander, 2017).
Potential obstacles
Nothing comes easy as with every successful venture there
comes troubling challenges. In the Chicken Bite project, there
are also some obvious challenges that can become potential
obstacles in operationalizing the new business. Some of these
challenges are as follows:
1. Stake Holder pulls outs: Due to the high funds allocated to
the new project and the work and emphasis placed on the
project, some (though minor) stakeholders threaten to pull out
since the venture appears to waste funds. If a pull out occurs,
the company might face with negative publicity which will
affect the market share as well as the reputation.
2. The market falls out: This means that the customers might
end up withdrawing from the Chicken Bite after a while due to
monotony and lack of a new healthy fast food product for them
to compile it with.
3. Challenging to supervise and co-ordinate: An additional of a
new branch of business within another operating industry might
prove very difficult for the staff as well as the management
team and the technical units such as accounting and information
technology.
Risk Mitigation

In business, parties need to be ready for anything by deploying
strategies that will combat the potential risks that may be
looming around the industry. Below are the risk management
strategies:
1. For the stakeholders who are willing to pull out, the company
will make them an offer of buying back all their shares and
rights to the company to maintain the stocks on the board and in
the majority wing. This will offer a psychological impact on the
stakeholders who might choose to stay or will end up benefiting
the company even more since that has opened up more room for
investors. Therefore, the company will have to get ahead of the
news by promoting the product and building up the market
desire which improves the company's value in the market
(Sunder, 2016).
2. Since the Chicken Bite program is a pilot commodity to
weight the Fast Food Industry, the company will make an effort
in using the customers as the map out of the next products. For
the purpose of improving on the market statistics, these
products will be unleashed in bulk to offer variety and pull in
more customers (Bloom & Hinrichs, 2017).
3. Lastly, Walmart will have to improve the staff morale by
committing looking into the wages and employee needs such as
offering bonuses (Hill & Alexander, 2017). The organization
will also have to develop indoor departments that will be
divided between the two businesses to provide supervision.
With the mission of reducing the struggles of maintaining the
accounts and the technologies in the firm, it will be best to
outsource to acquire high levels of management with the
appropriate skills and know how.

References
Barton, D. N. (2015). Monetary valuation of urban ecosystem
services-operationalization or tragedy of well-intentioned
valuation? An illustrated example. Ecosystem Services:
concepts, methodologies and instruments for research and
applied use, 65
Bird, J. (2016). Providing perspectives on recent research into
vitamins and nutritionals. Nutrition, 01.
Bloom, J. D., & Hinrichs, C. C. (2017). The long reach of lean
retailing: Firm embeddedness and Wal-Mart’s implementation
of local produce sourcing in the US. Environment and Planning
A: Economy and Space, 49(1), 168-185.
Fisk, P. (2010). People planet profit: How to embrace
sustainability for innovation and business growth. Kogan Page
Publishers.
Hill, N., & Alexander, J. (2017). The handbook of customer
satisfaction and loyalty measurement. Routledge.
Jakhar, S. K., Rathore, H., & Mangla, S. K. (2018). Is lean
synergistic with sustainable supply Li, A. A., & Shah, D.
(2017). Optimal Resource Consumption with an Application to
Cloud Computing via Data-Driven Prophet Inequalities.
Sunder M, V. (2016). Lean six sigma project management–a
stakeholder management perspective. The TQM Journal, 28(1),
132-150.
Running Head: HISTORY AND TRENDS OF OPERATION
MANAGEMENT 1
HISTORY AND TRENDS OF OPERATION MANAGEMENT
2

History and Trends of Operation Management
October 20, 2018
Abstract
Over the years, businesses have come across some challenges
that might have been of profit or loss to them thanks to trends,
fashion, technology or political takes. This has also been the
case in the fast food industry with new inceptions and new ideas
springing up around the world and client’s preferences shifting
after some time. However, this trends can be dated back to a
time where currency was not in existence to make a better case

of the significant modern-day forces. Back in the prehistoric
times, people were driven towards food due to hunger as it is
the nature of the human body. And through this factor, people
were able to eat good buy hunting and gathering which
comprised of nothing but fresh meals that offered all the needed
nutrients. However, the 20th century brought along with it
factors such as technology, industrialization, civilization and
economies of scale, which caused the human eating habit to
have a drastic shift. Thanks to the busy schedules, demanding
markets, constant advertisements of fast foods and demand,
many people found themselves walking into many of the
advertised fast food restaurants. This became the case since the
need for such products was being motivated by the inceptions
brought along by the 20th century. This factors first came to be
in the year 1922 when the first ever fast food restaurant was
brought to life, and ever since then, this market has experienced
significant factors that have streamlined and shaped the
operations management of many fast food industries around the
world. Despite the conception of these factors being conceived
in prehistoric times, I will major this study into the modern
times and look at some of the critical elements that have
coordinated the operations and management of the fast-food
industry in line with my company's new business plan and
strategy.
Introduction
The food industry especially the fast food industry is believed
to be more one of the essential businesses around the world but
also has the most shifts when it comes to consumer preferences.
This means that the market has more power to insight changes
in the operations management strategy to make sure it satisfies
the consumer least of which, they might move on to ones'
competition. Therefore, since operations management deals with
how a business does what it does, I shall look at some of the
key factors that have made great changes in the food industry

over time and how they can impact my company's new business
idea. Since Walmart has decided to introduce a new product into
the market, this study will be mainly focusing at how these
significant forces would have had and will have an impact on
Walmart as well as its new product. Therefore, in this study, we
shall be looking at each factor individually and conceptualizing
how these factors might have and might have had an impact on
the rise of the business plan made by Walmart's new business
plan of joining the fast food industry (Belasco, 2014).
Therefore, this study shall approach developing an
understanding of this changes through the past 50 years.
Whereby, they shall be grouped into decades of five where we
shall review just how the operation management evolution has
had an impact on planning and control, concepts that are used to
plan, how systems have been introduced and are being used in
the industry and lastly the improvement focus that is being put
into place. In all this, we shall be able to see how this changes
will affect Walmart's new venture despite it not yet being in
play.
History and Trends of Operation Management
The history of product management is as old as time itself as it
can be dated back to 5000B.C. to the Sumerians who were
qualified tax collectors, inventory organizers and oversaw
successful transactions. It can also be traced in the Roman and
Egyptian empires as operations management was a technique
used to supervise big projects such as constructions. This is to
say that operations management is one of the most developed
systems around the world as it has incorporated, human,
scientific and technological aspects which makes it what it is in
today's time. Therefore, in this section, we shall travel back in
time to point out the main historical trends that have seen
operations management come into existence.
Industrial Revolution Era
This is the era that saw the invention of the system which later

owns came to be known as operation management. However, in
this era, it was merely known as the organizing system of
production. It was brought to light after the industrial
revolution took place in the United Kingdom in the 18th century
causing its impacts to spread across the world. This saw an
invention of eight historic developments that impact today and
plans and designs. These machines that were invented required a
large number of human power to man, and thus the British
power saw the need of developing a single unit of organizing
the man and machine power in one accord of production of
goods. Thus, the conception of operation management. This was
the first ever significant and historical factor that opened doors
to more trends in operation management.
20th Century
As time went by, the 20th century can be denoted as the most
significant era as it brought about the most effective trends that
can be seen in today’s times. Some of the trends that took place
are as follows:
· Application of Division of labor and scientific management
This meant that the line of products would use different
numbers of workers who were well trained in specific regions of
production and they would be tasked in step by step sequence to
oversee that production turned out successful. This trend was
developed by Henry Ford and is still in use to date.
· Application of Quantitative models and Statistics
As human relations and production came to maximize on
outputs, Walter Stewart realized that as much as production was
going on well, management needed to be done to ensure that the
quality of the production was of high standards. This theory
brought a new trend known as process control which is very
much in use as this is a strategic model that ensures a product's
qualities are of high standards. Statistics was used when a
product had to be presented to consumers for sampling, and the
statistical data made it possible for a company to know what

level of quality consumers preferred.
Late 20th Century
The late 20th century oversaw some of the most critical
developments in operations management as most if not all the
development s are still being used in today modern companies.
Below are some of the historical trends and developments:
· Market Focus
Operations management shifted its focus from production to the
markets as the markets had and still have the ability to
determine production levels leaving the product to the producer
and consumer. Therefore, a trend in marketing developed with
the aim of diversifying production to meet the vast markets.
· Globalization
This is a trend that saw many companies expand their territories
into international levels. This meant that the level of operation
management too had to experience and upgrade which was
known as global sourcing which meant organizations had to
develop global management operations structures.
· Quality, Technology and Environmental issues
These are the final trends and developments that have always
had an impact on how operations management appears and
conducts its objects. Thanks to the 1970s era where quality
engineering was crucial, the 90s borrowed this basis and aided
it into how outputs were viewed. The quality of a product had to
be environmentally friendly as well as the mode of production
which seemed to be very demanding for many operations
managers due to the amounts of data that needed processing.
However, the 90s also came along with the gift of computers
and the internet which hosted some software's and tools that
made operations management what it is today.
Impact of Significant Forces
Since my company of choice did not exist in any of the
mentioned above eras, I will instead conceptualize how they
would have dealt with the situation at the time. In the 60s to the

70's Walmart fast food industry could have had a very tough
time selling itself or identifying with the market using the
operations management present at the time. This is so since
tools such as MTM could not be applied in business in its
startup stage. However, the 80's brought along a new sense of
development that tackled a company's image and associations'.
Thus, this could have been the breakthrough for Walmart as it
could have been associated with leading brands from its other
sales business and this could have spearheaded the fast food
business plan.
However, my company project could have thrived by using the
Just-in-time productions system which was a trend developed by
Toyota as a means of reducing wastage and increasing the levels
of production quality. Walmart's new project is based on the
food industry; it would be imperative for them to minimize the
amount of waste they have but improve on their quality, as this
will be of vital importance when it comes to becoming a cost
leader. In the business plan, we do see the company's strategy
of offering a product at the best affordable price but at the
highest quality is a bit over ambitious. None the less, this can
be easily achieved by applying the quality management systems.
Technology is another significant factor that can have a positive
drive on Walmart's new business endeavor as it can open doors
of mass advertisement, quality regulation, and inception of a
new information system that can interact with users and
employees as well as reduce on the expenses used in human
resource management.
Critical Obstacles during the Evolution to the Modern Era
None the less, when the time to move into the modern era which
comes about in the 90's and the 2000's, I believe many
companies own could have faced the challenge of adopting new
forms of technology into the olden ways of operation. Not only
could this have disrupted business operations, but it was also
far too expensive. This transition might have also faced the
obstacle of monopoly powers that many companies had. This is

to say that the companies could easily push off their
competition since there existed nor business laws that protected
local businesses in the free markets. This era was also
responsible for the free market inception which aimed at making
rich companies trade with no taxes which could only be
profitable to them and thereby company management would
easily draw out of competition as a result of unfair competition
rates (Yatin, Hamid, 2018).
Globalization is an obstacle to confronted company management
during the evolution of operations management into the modern
era since this meant a company could move out of its location to
another to conduct the same business but face new challenges.
Some of the difficulties could be like cultural preference,
political stability, currency difference, rates of inflation among
other aspects. The management had to invest more in how it
operated its new branches which can cause many companies to
reach their financial elastic limits.
On the other hand, Walmart could have faced the similar
challenge too but thanks to its mission, vision and active
branches across the globe, my company could have made a slow
but steady transition into the modern era as it is the grandmaster
when it comes to market focus and quality management.
Changes to Operations Management and Organizational
Structures
When it comes to operations management, many factors have
changed since the 60's due to influence from competition,
technology, economic growth, new markets, developed skills
and diverse demands from consumers but this does not mean
that they have lost function. I believe that operations
management and organizational structures have changed due to
the factors mentioned above, as this is the main determinant of
a company's wellbeing. Reasons, why these elements have led to
changes in operations management and organizational
structures, are as follows:
· Competition: competition is one or more rivals that a company

has in a similar market or industry (line of business). How
operations management and organizational structures were built
before the evolution had to change to make a company stay
afloat since new competition walked into a market they once
thought was only theirs. Operations and structures had to adjust
to fit into the modern ways to keep a firm grip on the markets
they dominated.
· Systems and Departments: operations management and
organizational structures had to open doors for expansion which
meant adoption of new systems and departments. Just as a
division of simplified labor tasks by portioning those into small
quotients that can be quickly done so did company structures
and their operations management teams. This is why a
successful company tends to have many specialized divisions
which means that the structure of the company might have to
change. During the shift to a more modern era, many companies
also ended up switching to public companies which also brought
about changes.
· Diversification and Uniqueness: for a company to win over
new consumers, changes in they managed their operations and
how the company was structured had to be changed. This was
made possible by the existence of newly developed skill sets as
education and technology merged. Thus, a company had to offer
room for these new set of skills which offered a company
diversification as well as an option of centralized or
decentralized operations management (Hugos, 2018).
Walmart Business Operations
Walmart strives by using essential processes that we have come
to see in the historical evolution of trends and operations
management into attaining its goals. Therefore, in this section,
we shall have a closer look at these processes that Walmart
employees it having operations in 27 countries around the world
(Jacobs, Chase & Lummus, 2014).
· Design of Goods and Services
Walmart used the characterization of products and services
which allows them to have a scope at what consumers usually

want. Thanks to this, Walmart has taken the opportunity to offer
its form of retails service by developing goods that the
consumers generally require but in their branding system. This
process involves the application of two variables, efficiency and
cost-effectiveness. Therefore, the company maximizes its
efficiency through it personnel. This process makes it possible
for Walmart to stand by its mission and vision of offering its
consumers low-cost products.
· Quality Management
This system was first introduced into the operations system in
1990 after being derived from the quality engineering works in
the 70s. Thus, Walmart ensures that it processes and operations
are of high quality by using three tiers that dictate the standards
are maintained.
I. The lower tier: this tier maintains the minimum quality a
customer could go for. This level makes sure that Walmart does
not lose quality while striving to offer low-cost products and
services.
II. The average level: this level of quality is usually applied to
the employees but mostly the sales personnel.
III. The upper stage: this is the most costly level of the process
which Walmart only restricts to a minority of goods such as
those under the Sam's Choice brand, medicine etc.
Thus, the above processes make sure that Walmart's efficiency
is achieved at the low, medium and high levels. This process
also abides by the values of Walmart of making sure that high
levels of quality are offered at affordable princesses.
· Capacity Design
By far this is the most critical Walmart process since it is a
determinant of the company's future endeavors and growth. The
business uses behavioral analysis, supervisions and monitoring
and forecasting as discussed in the business plan and strategy.
These processes are aimed at understanding how employee
customer relation affect the company's growth, through this, a

well-structured customer care service is developed to aid the
customers in case of any queries.
Factors affecting Productivity and Profitability
Dead Stock: in this modern times, many people tend to avoid
involving themselves in household stocks, and this makes it
difficult for the company to attain maximum and expected
profits. The number of fast food and food restaurants has
grown, and this has added the number of dead stock at this retail
mogul. However, this is the reason why Walmart has opted to
walk into the fast food market which will reduce the numbers of
dead stock by using the raw material present to produce the new
products (Gilling & Ulmer,2016).
Employee wages: as Walmart thrives on cost leadership; this
can also prove challenging as many of the employees never have
long-term contracts and they end up walking away. This forces
the company to have constant recruitments which lead to high
costs of training and supervision to maintain the retailer's
quality.
Currency: since the company has branches over 27 countries
around the world, the company can face challenges of achieving
maximum levels of profits since they have to bend prices in
favor to the country's economy and prices. This can mean that
the company can end up selling a product at half the price they
do (Gopalakrishna, Subramanian & Fleischmann, 2016).
Key Trends
In the business world, trends are like mapping tools that
measure just how efficient, relatable, functional and viable a
business is. Therefore, in this section, we shall be looking at
various trends that are affecting the markets today in
comparison to my business plan and objective. We shall also get
to see just how these trends are affecting my business plan both
negatively and positively as well as the impact they may have
on the company's other products. The patterns that we shall be
looking at are as follows:
· Trends in Production

· Trends in Quality.
· Trends in Resource
· Trends in Information Management.
Production
Just as we saw above in the evolution of operations
management, technology had a powerful impact on how events
turned out and how programs were developed continuously.
This is still the same case as technology is always on the rise.
Competition is also another trend that is affecting production
whereby producers are aiming at modifying their products to a
point it of outdoing their game such as my company's business
plan of using cost leadership, however, in this case, production
firms are using quality and efficiency (Werner, 2018).
Quality
Many forms are turning to class to taking out the competition as
well as using detail into making the final product or service
come second to none. This is more of an investment that might
lead to high costs of production but with high levels of returns
since many people in the society have an eye for quality as
opposed to the olden days of quantity (Wheelen,
Hunger…2017).
Resources
Going green is the new trend that can be seen and heard from
every company around. Not only is this a marketing strategy but
also a competition strategy which aims at attracting more clients
by taking better care of our resources regarding the
environment. The other trend in funds is that of benefiting
stakeholders; this is a trend that encourages stakeholders to
invest more into a company for they shall receive more
compensation. This strategy makes sure that a company saves
on its finances but becomes more liquid thanks to the regular
investments.
Information Management
Information is power is a term that is used by many people
especially scholars. None the less, in the business world it is
also taken very seriously as a company’s information is its

power and in the wrong hands can prove very hazardous. Some
of the trends in this sector include:
· Cloud data services.
· Digital Workflow.
· User and business-friendly tools.
Impact on Walmart
When it comes to production, Walmart might have it a bit tough
since purchasing of some items might turn out to be costly
which is a cost that they need to share with the consumer at the
risk of losing them. However, it is a valid risk which can be
countered by adopting one of the trends on resources. Walmart
can attract more clients and investors by starting an
environmental project as a program to give back to society and
the environment. This will attract a lot of attention which can
be considered as free publication and can also see a rise in sales
of the new fast food product, the chicken bite. Information
management is crucial to any business, but in this case, trends
might have little to no impact on Walmart as it has already
upgraded to the cloud computing services alongside user-
friendly tools around its stores that consumers can interact with
in case of inquiries or complains.
Information System
After looking into the history and trends or organization
management across five decades, then seeing the impacts these
events could have had on the fast food business plan for
Walmart, I saw the essence of employing some of the rising
trends into choosing an information system which will assist in
the smooth flow of the new project by Walmart. One of the
methods that can be employed at Walmart's new plan can be
Transaction Processing Systems (TPS) (Taft, Mansour…2014).
This will be a computerized system that will be collecting
massive amounts of raw data in the form of payments made and
how they are made, and it processes the raw data into
meaningful information that can be used in audits as well as be
stored in the cloud service unit. The information system will

have five stages, i.e.:
1. Data Entry.
2. Processing of the data.
3. Database maintenance.
4. Document and Report Generation
5. Inquiry Processing.
References
Baltrukevičiūtė, K., Paldūnas, N., & Širvelis, R. (2016).
BUSINESS SUCCESS AND
FAILURES.
Belasco, W. J. (2014). Appetite for change: How the
counterculture took on the food industry.
Cornell University Press.
Demyanova, O. V., Andreeva, E. V., Sibgatullina, D. R.,
Kireeva-Karimova, A. M., Gafurova,
A. Y., & Zakirova, C. S. (2018, May). Evaluation of
effectiveness of information systems
implementation in organization (by example of ERP-
systems). In Journal of Physics:
Conference Series (Vol. 1015, No. 4, p. 042009). IOP
Publishing.
Gilling, R. I., & Ulmer, J. M. (2016). Major Challenges in
Supply Chain Management. Insights
to a Changing World Journal, 2016(3).
Gopalakrishna, P., Subramanian, R., & Fleischmann, D. (2016).
WALMART IN INDIA.
Journal of the International Academy for Case Studies, 22(3).
Hugos, M. H. (2018). Essentials of supply chain management.

John Wiley & Sons.
Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014).
Operations and supply chain management
(pp. 533-535). New York, NY: McGraw-Hill/Irwin.
Miclo, R., Lauras, M., Fontanili, F., Lamothe, J., & Melnyk, S.
A. (2018). Demand Driven MRP:
assessment of a new approach to materials management.
International Journal of
Production Research, 1-16.
Nicolaï, B. M. (2018). Computer-integrated manufacturing in
the food industry. Computerized
Control Systems in the Food Industry, 539-83.
Taft, R., Mansour, E., Serafini, M., Duggan, J., Elmore, A. J.,
Aboulnaga, A., ... & Stonebraker,
M. (2014). E-store: Fine-grained elastic partitioning for
distributed transaction
processing systems. Proceedings of the VLDB Endowment,
8(3), 245-256.
Werner, A. (2018). Measurement Technology as Enabler for
Modern Optics: Control and
Optatec show new trends in production. Optik & Photonik,
13(2), 1-1.
Wilson, J. M. (2016). The origin of material requirements
planning in Frederick W. Taylor’s
planning office. International Journal of Production
Research, 54(5), 1535-1553.
Wisner, J. D., Tan, K. C., & Leong, G. K. (2014). Principles of
supply chain management: A
balanced approach. Cengage Learning.
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C.
E. (2017). Strategic management
and business policy. pearson.
Yatin, S. F. M., Hamid, H. A., Khuzaimah, J. R., Shah, M., &
Hassan, Z. (2018). Digital Era:

New Trends in Information Agencies. Development, 7(3),
150-160.
MBA 690 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a project
management plan.
Managing technology in support of business operations is key to
profitable operations management (OM). Profit maximization
can result from a business
manager’s ability to cut production costs or generate new
revenue after applying a new technology or developing new
products or services. To ensure the
profitability of a business opportunity, a manager must be able
to envision the entire life cycle of a business product, service,
or idea. Only then can the manager
create a plan to guide the business product, service, or idea
from inception to retirement in a sustainable and profitable
manner.
For this assessment, you will develop a project management
plan focused on profitable and sustainable operations; the basis
for this project management plan
will be the company and business product, service, or other idea
from the business plan you created in the Marketing and
Strategy course. In your project
management plan, you will manage the scope-time-cost
parameters of the project by assessing relevant obstacles and

risks. You will determine appropriate risk
mitigation strategies for your project, while also considering
future innovations and profits.
The project is divided into three milestones, which will be
submitted at various points throughout the course to scaffold
learning and ensure quality final
submissions. These milestones will be submitted in Modules
Three, Five, and Seven. The final project management plan will
be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the
following course outcomes:
x Assess the evolution of operations management philosophies
and structures for their impact on modern business operations
x Assess key trends in production, quality, resource, and
information management for their impact on current business
operations
x Develop a project management plan using elements of both
traditional and iterative methods to meet scope, time, and cost
objectives of projects in
operations management
x Determine appropriate risk mitigation strategies for managing
projects by assessing and quantifying risks and impediments
x Determine key measures of performance that reflect
profitability and sustainability for managing product or service
life cycles
Prompt
Develop a project management plan for the company and
product, service, or other idea from your business plan in the
Marketing and Strategy course.

Note: If, for some reason, you cannot use the company and
product, service, or other idea from your business plan, you will
need to work with your instructor
to select another company and corresponding business product,
service, or idea.
Specifically, the following critical elements must be addressed:
I. Operations Management: In this section, you will assess the
history and trends of operations management, focusing on the
business or company from
your business plan in the Marketing and Strategy course.
Specifically, you should:
a) Assess the significant forces that have shaped operations
management in recent history. How did these forces impact the
business operations of
your company? If your company does not yet exist, how do you
envision these forces will impact the business operations of
your company?
b) Critique the key obstacles and issues that confronted
company management during the evolution of operations
management into the modern
era. How did your company’s management handle these
obstacles? If your company did not exist then, how do you think
they would have
responded to these issues?

c) Assess changes to operations management philosophies and
organizational structures in response to the evolving complexity
of business
operations. In other words, what has changed and why?
d) Analyze the business operations of your selected company.
Consider questions such as these in your response: What
organizational processes
does the company use? How do the business operations support
the strategic plan, mission, and vision of the company? What
factors affect
productivity and profitability?
e) Determine the key trends in production, quality, resource,
and information management with a focus on the business
operations of your
company.
f) Assess the impact of these key trends on the business
operations of your selected company and on the business
product, service, or other idea
in your business plan.
II. Operationalization: In this section, you will discuss the
operationalization of a business opportunity, specifically the
business product, service, or other
idea from your business plan in the Marketing and Strategy
course. Specifically, you should:
a) Project the potential costs, risks, and benefits of
operationalizing your business idea. Your projections should be
supported with rationale.
[MBA-690-04]

b) Develop a work breakdown structure for your business idea.
Your work breakdown structure should include at least three
tasks with at least
three subtasks each.
c) Provide a narrative justifying each task and subtask that is
part of your work breakdown structure.
d) Identify key milestones, deliverables, and resource
requirements associated with operationalizing your business
idea based on your work
breakdown structure. The key milestones, deliverables, and
resource requirements should be supported with an explanation
of how they will
help the project meet scope-time-cost objectives.
e) Assess potential obstacles and impediments to meeting scope-
time-cost objectives of the project, supporting your assessment
with rationale.
f) Determine appropriate risk mitigation strategies to address
the obstacles, impediments, and risks you have identified.
III. Life Cycle: In this section, you will discuss the life cycle of
your business product, service, or other idea from your business
plan in the Marketing and
Strategy course. Specifically, you should:
a) Describe the life cycle of the business idea. Focus your
response on the future of the business idea, specifically on its
growth and eventual
decline.

b) Assess the profit generation and cost-saving opportunities
associated with the business idea based on the life cycle you
described. Your
assessment should be supported with rationale.
c) Determine a phase-out plan for your business idea that
ensures a sustainable solution that makes way for future
innovation and profit streams.
Ensure that you justify the steps in your plan.
Milestones
Milestone One: Operations Management
In Module Three, you will submit the Operations Management
section (Section I) of your project management plan. Assess the
history and trends of operations
management, focusing on the business or company from your
business plan in the Marketing and Strategy course.
Specifically, you should assess the significant
forces that have shaped operations management in recent history
and answer the following:
x How did these forces impact the business operations of your
company?
x If your company does not yet exist, how do you envision these
forces will impact the business operations of your company?
x Critique the key obstacles and issues that confronted company
management during the evolution of operations management
into the modern era. How
did your company’s management handle these obstacles? If your
company did not exist then, how do you think they would have
responded to these
issues?

x Assess changes to operations management philosophies and
organizational structures in response to the evolving complexity
of business operations. In
other words, what has changed and why? Analyze the business
operations of your selected company. Consider questions such
as these in your response:
o What organizational processes does the company use?
o How do the business operations support the strategic plan,
mission, and vision of the company?
o What factors affect productivity and profitability?
x Determine the key trends in production, quality, resource, and
information management with a focus on the business
operations of your company.
x Assess the impact of these key trends on the business
operations of your selected company and on the business
product, service, or other idea in your
business plan.
This milestone should be 8 to 10 pages in length. This milestone
will be graded with the Milestone One Rubric.
Milestone Two: Operationalization
In Module Five, you will submit a discussion of the
operationalization of a business opportunity (Section II),
specifically the business product, service, or other
idea from your business plan in the Marketing and Strategy
course. You should project the potential costs, risks, and
benefits of operationalizing your business
idea. Your projections should be supported with rationale.
Develop a work breakdown structure for your business idea.
Your work breakdown structure should include at least three

tasks with at least three subtasks each.
Provide a narrative justifying each task and subtask that is part
of your work breakdown structure.
Identify key milestones, deliverables, and resource requirements
associated with operationalizing your business idea based on
your work breakdown structure.
The key milestones, deliverables, and resource requirements
should be supported with an explanation of how they will help
the project meet scope-time-cost
objectives. Assess potential obstacles and impediments to
meeting scope-time-cost objectives of the project, supporting
your assessment with rationale.
Determine appropriate risk mitigation strategies to address the
obstacles, impediments, and risks you have identified.
This milestone should be 8-10 pages in length. This milestone
will be graded with the Milestone Two Rubric.
Milestone Three: Life Cycle
In Module Seven, you will submit a discussion of the life cycle
management (Section III) of your business product, service, or
other idea from your business plan
in the Marketing and Strategy course. You should describe the
life cycle of the business idea. Focus your response on the
future of the business idea, specifically
on its growth and eventual decline. Assess the profit generation
and cost-saving opportunities associated with the business idea
based on the life cycle you
described. Your assessment should be supported with rationale.
Determine a phase-out plan for your business idea that ensures a

sustainable solution that
makes way for future innovation and profit streams. Ensure that
you justify the steps in your plan.
This milestone should be 8-10 pages in length. This milestone
will be graded with the Milestone Three Rubric.
Final Submission: Project Management Plan
In Module Nine, you will submit your completed project
management plan. It should be a complete, polished artifact
containing all of the critical elements of the
final product. It should reflect the incorporation of feedback
gained throughout the course. This submission will be graded
with the Final Project Rubric.
Deliverables
Milestone Deliverable Module Due Grading
One Operations Management Three Graded separately;
Milestone One Rubric
Two Operationalization Five Graded separately; Milestone Two
Rubric
Three Life Cycle Seven Graded separately; Milestone Three
Rubric
Final Submission: Project
Management Plan
Nine Graded separately; Final Project Rubric

Final Project Rubric
Guidelines for Submission: Your project management plan
should adhere to the following formatting requirements: It is
submitted as an APA-style Microsoft
Word (or open source) document, 15-20 pages (not including
title and reference pages), double-spaced, using 12-point Times
New Roman font and one-inch
margins. There should be a minimum of five authoritative
references used in your final paper. The final paper should be a
summary of all the preceding
milestone submissions that incorporate any suggested changes
noted in the instructor’s feedback.
Critical Elements Exemplary (100%) Proficient (90%) Needs
Improvement (70%) Not Evident (0%) Value
Significant Forces
[MBA-690-01]
Meets “Proficient” criteria and
response is exceptionally clear
and detailed
Comprehensively assesses the
significant forces that have
shaped operations
management in recent history
or will shape it in the future,
focusing on impact on business
operations of selected company
Assesses the significant forces
that have shaped operations

management in recent history
or will shape it in the future,
but response lacks a focus on
impact on selected company or
is cursory or inaccurate
Does not assess the significant
forces that have shaped
operations management in
recent history or will shape it in
the future
6.33
Key Obstacles
[MBA-690-01]
and detailed
Accurately critiques the key
obstacles or issues that
confronted or will confront
company management during
evolution of operations
management into modern era,
focusing on management of
selected company
Critiques the key obstacles or
issues that confronted or will
confront company management
during evolution of operations
management into modern era,
but response lacks a focus on

management of selected
company, is cursory, or is
inaccurate
Does not critique the key
obstacles or issues that
confronted company
management during evolution
of operations management into
modern era
6.33
Changes
[MBA-690-01]
and detailed
Comprehensively assesses
changes to operations
management and
organizational structures in
response to evolving complexity
of business operations
Assesses changes to operations
management and
of business operations, but
assessment is cursory or
inaccurate
Does not assess changes to

operations management and
of business operations
6.33
Business Operations
[MBA-690-02]
analysis demonstrates keen
insight into company’s business
operations
Comprehensively analyzes
business operations of selected
company
Analyzes business operations of
selected company, but response
is cursory or inaccurate
Does not analyze business
operations of selected company
6.33
Key Trends
[MBA-690-02]
response demonstrates keen

insight into trends in operations
management
Accurately determines key
trends in production, quality,
resource, and information
management, focusing on
business operations of company
Determines key trends in
production, quality, resource,
and information management,
but response is not focused on
business operations of company
or has gaps in accuracy or detail
Does not determine key trends
in production, quality, resource,
and information management
6.33
Impact
[MBA-690-02]
assessment demonstrates
nuanced understanding of
relationship between business
operations and trends in
Comprehensively assesses the
impact of identified key trends
on business operations of
selected company and business

idea
Assesses the impact of
identified key trends on
company and business idea, but
assessment is cursory or
inaccurate
Does not assess the impact of
identified key trends on
company and business idea
6.33
Potential Costs
[MBA-690-04]
insight into assessing and
quantifying project components
Logically projects potential
costs, risks, and benefits of
operationalizing business idea,
supporting projections with
rationale
Projects potential costs, risks,
and benefits of operationalizing
business idea, but with gaps in
logic, detail, or support
Does not project potential

costs, risks, and benefits of
operationalizing business idea
6.33
Work Breakdown
Structure
[MBA-690-03]
work breakdown structure is
exceptionally clear and
contextualized
Develops logical,
comprehensive work
breakdown structure with at
least three tasks and at least
three associated subtasks
Develops work breakdown
structure with at least three
tasks and at least three
associated subtasks, but with
gaps in logic, accuracy, or detail
Does not develop work
breakdown structure with at
least three tasks and at least
three associated subtasks
6.33
Narrative
[MBA-690-03]

narrative is exceptionally clear
and contextualized
Provides a logical,
comprehensive narrative,
justifying each task and subtask
in the work breakdown
structure
Provides a narrative justifying
each task and subtask in the
work breakdown structure, but
with gaps in logic, accuracy, or
detail
Does not provide a narrative
justifying each task and subtask
in the work breakdown
structure
6.33
Key Milestones
[MBA-690-03]
insight into meeting scope,
time, and cost requirements of
projects
Accurately identifies key
milestones, deliverables, and

resource requirements
associated with operationalizing
business idea based on work
breakdown structure and
supported with explanation of
how project will meet scope-
time-cost objectives
Identifies key milestones,
deliverables, and resource
requirements associated with
operationalizing business idea,
but response is not based on
work breakdown structure, is
not supported with explanation
of how project will meet scope-
time-cost objectives, or has
gaps in accuracy or detail
Does not identify key
milestones, deliverables, and
resource requirements
associated with operationalizing
business idea
6.33
Potential Obstacles
[MBA-690-04]
insight into project risks and

impediments
potential obstacles and
impediments to meeting scope-
time-cost objectives of project,
supporting response with
rationale
Assesses potential obstacles
and impediments to meeting
scope-time-cost objectives of
project, but with gaps in
accuracy, detail, or support
Does not assess potential
obstacles and impediments to
meeting scope-time-cost
objectives of project
6.33
Risk Mitigation
[MBA-690-04]
strategies demonstrate nuanced
understanding of obstacles,
risks, and impediments to
project
Determines appropriate risk
mitigation strategies to address
identified obstacles,
impediments, and risks

Determines risk mitigation
strategies, but not all strategies
are appropriate for addressing
identified obstacles,
impediments, and risks
Does not determine risk
mitigation strategies
6.33
Life Cycle
[MBA-690-05]
description demonstrates keen
insight into business product or
service life cycles
Clearly describes life cycle of
business idea, focusing on
future growth and decline
Describes life cycle of business
idea, but without a focus on
future growth and decline or
with gaps in clarity or detail
Does not describe life cycle of
business idea
6.33
Profit Generation
[MBA-690-05]

response demonstrates
nuanced understanding of
relationship between key
measures of performance and
business product or service life
cycles
profit generation and cost-
saving opportunities associated
with business idea based on life
cycle and supported with
rationale
Assesses profit generation and
cost-saving opportunities
associated with business idea,
but response is not based on
life cycle or has gaps in
accuracy, detail, or support
Does not assess profit
generation and cost-saving
opportunities associated with
business idea
6.33
Phase-Out Plan
[MBA-690-05]
plan demonstrates nuanced
understanding of relationship
between key measures of

performance and business
product or service life cycles
Determines appropriate phase-
out plan for business idea that
ensures sustainable solution for
future innovation and profit
streams
Determines phase-out plan for
business idea, but plan is not
appropriate for ensuring
sustainable solution for future
innovation and profit streams
Does not determine phase-out
plan for business idea
6.33
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
spelling, syntax, or organization
Submission has major errors

that negatively impact
readability and articulation of
main ideas
Submission has critical errors
that prevent understanding of
ideas
5.05
Total 100%
12/1/2018 Project 2 Asia Division Business Unit Strategy -
Phase 2 - BMGT 364 7987 Management and Organization
Theory (2188) - UMUC Learni…
https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files
.d2l?db=705448&grpid=0&isprv=0&bp=0&ou=330162 1/10
Assignments Project 2 Asia Division Business Unit Strategy -
Phase 2
Project 2 Asia Division Business Unit Strategy - Phase 2
Hide Assignment Informa�on

Instruc�ons
BMGT 364 7987 Management and Organiza�on Theor…
BMGT 364 Project 2 (Week 6) Asia Division Business Unit
Strategy Management Plan – Phase 2
NOTE: All submi�ed work is to be your original work. You
may not use any work from another student, the
Internet or an online clearinghouse. You are expected to
understand the Academic Dishonesty and
Plagiarism Policy, and know that it is your responsibility to
learn about instructor and general academic
expecta�ons with regard to proper cita�on of sources as
specified in the APA Publica�on Manual, 6th Ed.
(Students are held accountable for in-text cita�ons and an
associated reference list only).
Purpose
In this project, you will complete Phase 2 of the Asia Division
Business Unit Strategy Management Plan.
Drawing from the course material, you will create
In this project, you will use the course material through week 6
and your research to complete Phase 2 of the
Asia Division Business Unit Strategy Management Plan. In this
project you will learn and apply concepts
concerning organiza�onal structure, organiza�onal culture,
cultural differences, and product and service
development. You will also create a communica�on plan.
In answering the requirements, you will support the reasoning
and conclusions made, which means you will
explain ‘why and how’ rather than relying on making

statements.
Skill Building:
You are also comple�ng this project to help develop cri�cal
thinking and develop part of a management plan.
You will be required to research the cosme�c industry as a
con�nua�on of Project 1. Do not take the
research lightly as you are required to do significant research to
answer the requirements of the project.
Skills: Research, Cri�cal Thinking, Write a Management Plan
Outcome Met by Comple�ng This Assignment
demonstrate leadership skills by communica�ng a shared
vision, mo�va�ng and empowering others,
and crea�ng a culture of ethical decision-making and
innova�on
develop measures and assess outcomes against plans and
standards to improve organiza�onal
effec�veness
Instruc�ons:
Submit Cancel
https://learn.umuc.edu/d2l/lms/dropbox/user/folders_list.d2l?ou
=330162
javascript://
https://learn.umuc.edu/d2l/home/330162

The new Execu�ve Director for the new Asia Division, has
been asked by Max Barney to put together, and
present to him, a business unit strategy that will be a guide for
the next year as the new division moves
forward. The Execu�ve Director will be working with the
consul�ng group over the next 5 weeks and they
will assist with pu�ng together this plan to be laid out as
follows and developed in three phases.
You have successfully complete Phase I and it is now �me to
complete Phase II. the second phase, Sec�on
IV, Sec�on V and Sec�on VI will be completed.
Sec�on I – Execu�ve Summary
Sec�on II – Goals and Objec�ves
Sec�on III – Compe��ve Analysis
Sec�on IV – Descrip�on of Organiza�onal Structure and
Culture
Sec�on V – Breakdown of Product and Services
Sec�on VI – Communica�ons Plan
Sec�on VII – Human Resources Plan
A Business Unit Strategy will provide the organiza�on an
opportunity to explain the goals and objec�ves of
the new division and help with the development of the strategy
to achieve them. The plan will allow the

company to gain insight into the current status of the industry
they are venturing into using internal and
external analysis tools, and then use this analysis to design their
division’s business environment. In addi�on,
the plan will be used to form the team that will bring the vision
for this division to reality. You will need
the Biotech Company Profile to complete the analysis.
Phase II
The Execu�ve Director of the Asia Division of Biotech has
asked the GoTo Consul�ng group that has been
assis�ng with the development of the Business Unit Strategy to
begin pu�ng the second phase together. In
this phase the director would like to start pain�ng the
func�onal picture of how the new division will be
setup, the products that are believed cri�cal for a successful
ini�al launch, and how the division will
communicate within itself, other divisions, and the corporate
offices. To do this the group will deliver a
Descrip�on of the Organiza�onal Structure and Culture
sec�on; a Breakdown of Products and Services for
the ini�al Launch; and the Communica�on Plan.
Descrip�on of the Organiza�onal Structure and Culture
In this sec�on, you will layout the structure that was introduced
a week ago and delivered informally to the
director. It is intended that this sec�on will now formally
present the structure and explain the ra�onale
behind its construc�on. The idea with presen�ng the
Organiza�onal Chart is to understand why the level of
the chart are developed. Present the Organiza�onal Chart the
GoTo group collaborated on in Week 5 and
explain why each part of the structure is cri�cal to the success
of the organiza�on. For example, if an

Assistant Division Director (ADD) Research and Design was
place in the Org Chart you could explain that
they will be responsible for finding ways to integrate
green/sustainable materials into cosme�cs that have
not been done on a large scale in the past. The ability to create
products that have not been introduced in
the market place in mass produc�on will give Biotech a
compe��ve advantage. And under the VP of R&D
there is a person responsible for the local tes�ng; explain why
their tes�ng will have cri�cal impact on the
success of the new product line.
The group will also present the cultural complexi�es that will
need to be monitored and possibly addressed.
The director will be bringing a facility online in an area that
Biotech currently has no presence and there
could be unforeseen cultural dilemmas that could arise. The
GoTo group has considered whether or not to
use local na�onals in management roles or to bring in current
Biotech employees from other loca�ons. Each
Submit Cancel
https://learn.umuc.edu/content/enforced/330162-001033-01-
2188-OL4-
7987/BMGT%20364%20Final%20Company%20Profile.docx?_&
d2lSessionVal=EoLVD5EJwnJAWgnC9PyCiC29o

Biotech Health and Life Products Company ProfileWelcome to Biote.docx

Biotech Health and Life Products Company ProfileWelcome to Biote.docx

Recommended

Recommended

More Related Content

Similar to Biotech Health and Life Products Company ProfileWelcome to Biote.docx

Similar to Biotech Health and Life Products Company ProfileWelcome to Biote.docx (20)

More from moirarandell

More from moirarandell (20)

Recently uploaded

Recently uploaded (20)

Biotech Health and Life Products Company ProfileWelcome to Biote.docx