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(Graham Brown mobileYouth) Why Creative Agencies Suck

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Graham Brown
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By Graham Brown take it or leave it...

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Why! Creative Agencies Suckā€¦ Graham Brown! www.mobileYouth.org
What exactly ā€¦is a brand? Graham Brown! www.mobileYouth.org
Ask your agency Graham Brown! www.mobileYouth.org
theyā€™ll sayā€¦ ā€œyouā€™ve got to get onto the next big thingā€¦ā€ Graham Brown! www.mobileYouth.org
Theyā€™ll manage your brand for you Graham Brown! www.mobileYouth.org
Ask your customer Graham Brown! www.mobileYouth.org
theyā€™ll sayā€¦ 65% of youth buy mobile handsets based on what their friends said Graham Brown! www.mobileYouth.org
This is your brandā€¦in action Graham Brown! www.mobileYouth.org
not hereā€¦ Graham Brown! www.mobileYouth.org
Customers are the brand Graham Brown! www.mobileYouth.org
so, somebodyā€™s not telling the truth hereā€¦ Graham Brown! www.mobileYouth.org
ā€œDear Mr Client, " I need your marketing budget to help me win one of theseā€ winning awards or winning customers? Graham Brown! www.mobileYouth.org
ā€œCan I say something?ā€ Graham Brown! www.mobileYouth.org
ā€œWhen I think of your brand, I donā€™t think about what you said to meā€¦ I think about what you did for meā€¦ā€ Graham Brown! www.mobileYouth.org
I meanā€¦ everyoneā€™s doing this Graham Brown! www.mobileYouth.org
and thisā€¦ Graham Brown! www.mobileYouth.org
and thisā€¦ Graham Brown! www.mobileYouth.org
and you won one of theseā€¦ Graham Brown! www.mobileYouth.org
and youā€™ve got one of these Graham Brown! www.mobileYouth.org
and youā€™ve got herā€¦ Graham Brown! www.mobileYouth.org
and you said this in the pitch ā€œSOCIALā€ Multi-channel engagement 360 cross-platform conversation Graham Brown! www.mobileYouth.org
BUTā€¦ Graham Brown! www.mobileYouth.org
When all is said and doneā€¦ Graham Brown! www.mobileYouth.org
You still told the story about yourself Graham Brown! www.mobileYouth.org
And that makes youā€¦ Graham Brown! www.mobileYouth.org
just like the rest of themā€¦ Graham Brown! www.mobileYouth.org
I meanā€¦ Graham Brown! www.mobileYouth.org
Sorry to break it to you butā€¦ Graham Brown! www.mobileYouth.org
I donā€™t want a dialogue with you Graham Brown! www.mobileYouth.org
And I donā€™t want to be your friend Graham Brown! www.mobileYouth.org
hereā€¦ Graham Brown! www.mobileYouth.org
hereā€¦ Graham Brown! www.mobileYouth.org
ā€¦or here Graham Brown! www.mobileYouth.org
I donā€™t want to listen to your story Graham Brown! www.mobileYouth.org
I was hoping you would help me tell mineā€¦ Graham Brown! www.mobileYouth.org
Itā€™s not how youā€™re telling the story Graham Brown! www.mobileYouth.org
Itā€™s whoā€™s telling it that counts Graham Brown! www.mobileYouth.org
Why would your agency want you to ļ¬x a broken model? Insights Marketing Service Innovation Graham Brown! www.mobileYouth.org
Whatā€¦broken? Graham Brown! www.mobileYouth.org
Sorry to burst your bubble butā€¦ Graham Brown! www.mobileYouth.org
Customers today couldnā€™t care less about what your agency is sayingā€¦ Graham Brown! www.mobileYouth.org
So why are you spending more money on ļ¬nding new ways to make them care even less? Graham Brown! www.mobileYouth.org
Becauseā€¦ Iā€™ll never get ļ¬red for booking a TV campaign? Graham Brown! www.mobileYouth.org
Waitā€¦ Graham Brown! www.mobileYouth.org
ā€œCan I say something?ā€ Graham Brown! www.mobileYouth.org
ā€œLikeā€¦ really say something ā€¦ not in your focus group but about how I can help youā€¦ā€ Graham Brown! www.mobileYouth.org
Help me tell my story andā€¦ Iā€™ll be your marketing dept Graham Brown! www.mobileYouth.org
Help me tell my story andā€¦ Iā€™ll be your customer educator Graham Brown! www.mobileYouth.org
Help me tell my story andā€¦ Iā€™ll be your customer service Graham Brown! www.mobileYouth.org
Help me tell my story andā€¦ Iā€™ll be your innovation mgr Graham Brown! www.mobileYouth.org
so, what is good branding? Graham Brown! www.mobileYouth.org
Clever, funny campaigns that win awards? Graham Brown! www.mobileYouth.org
Customer Experience v1.0 Insights Marketing X X X X Service Innovation Graham Brown! www.mobileYouth.org
Or tools to help youth tell their story? Graham Brown! www.mobileYouth.org
Customer Experience v2.0 Permission Asset Marketing Innovation Service Insights Graham Brown! www.mobileYouth.org
Brand Management? Graham Brown! www.mobileYouth.org
orā€¦ Brand Democracy? Graham Brown! www.mobileYouth.org
THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
THE MOBILEYOUTH 2013 REPORT http://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001

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