Mobile Phone Marketing Solutions presentation to bizlaunch jan2013

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Mobile Phone Marketing Solutions presentation to bizlaunch jan2013

  1. 1. Success is a CHOICE! Featured Speaker: Thomas Fulmer Technology, Marketing, & Sales Tips To EXPLODE Your Business!Marketing Technology Sales www.GoMobileFL.com | www.ThomasFulmer.com
  2. 2. What is Essential to growing a YOUR business? www.GoMobileFL.com | www.ThomasFulmer.com
  3. 3. CUSTOMERS??? www.GoMobileFL.com | www.ThomasFulmer.com
  4. 4. WHAT DO CUSTOMERS WANT? www.GoMobileFL.com | www.ThomasFulmer.com
  5. 5. WHAT IS YOUR OFFER?HOW WILL YOU INSPIRE THEM TO ACT? www.GoMobileFL.com | www.ThomasFulmer.com
  6. 6. REACH CUSTOMERS FROM MULTIPLE ANGLES… 1 PRINT/EMAIL/RADIO/Phone 2 SMS/TEXT/Coupon INTERNET/WEBSITE/ 3 MOBILE WEBSITE/SOCIAL www.GoMobileFL.com | www.ThomasFulmer.com
  7. 7. HOW WILL YOU FOLLOW UP? 1 PRINT/EMAIL/RADIO/PHONE 2 SMS/TEXT/Coupon INTERNET/WEBSITE/ 3 MOBILE WEBSITE www.GoMobileFL.com | www.ThomasFulmer.com
  8. 8. www.GoMobileFL.com | www.ThomasFulmer.com
  9. 9. www.GoMobileFL.com | www.ThomasFulmer.com
  10. 10. TRENDS….MOBILE? There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia) 91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. Source Morgan Stanley 3 out of 5 internet searches are done using a mobile phone 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer) www.GoMobileFL.com | www.ThomasFulmer.com
  11. 11. MOBILE WEBSITEwww.GoMobileFL.com | www.ThomasFulmer.com
  12. 12. WHY MOBILE? FACT: Customers are using mobile to find your competition. Source: Google "Understanding Smartphone Users," 2011 www.GoMobileFL.com | www.ThomasFulmer.com
  13. 13. WHERE’S YOUR PHONE? It takes 26 hours for the average person to report a lost wallet. It takes 68minutes for them to report a lost phone. (Source: Unisys) www.GoMobileFL.com | www.ThomasFulmer.com
  14. 14. TV There are MORE mobile phones on the planet than there are TVs. (Source: Jupiter) www.GoMobileFL.com | www.ThomasFulmer.com
  15. 15. MOBILE SEARCH 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer) Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates) Infographic courtesy of InfographicIgnition www.GoMobileFL.com | www.ThomasFulmer.com
  16. 16. WHERE’S YOUR PHONE? 91% of all U.S.citizens have their mobile devicewithin reach 24/7. (Source: Morgan Stanley) 9% 91% www.GoMobileFL.com | www.ThomasFulmer.com
  17. 17. WHERE SHALL WE GO?? Searching for local businesses is the #1 way people use smart phones (source: google) …unfortunately normal websites look sloppy and are hard to use on small mobile screens www.GoMobileFL.com | www.ThomasFulmer.com
  18. 18. BE HONEST, YOUR SITE SU… www.GoMobileFL.com | www.ThomasFulmer.com
  19. 19. HOW CUSTOMERS BENEFIT Non Mobile Website Mobile Website User friendly Loads fast Easy to see Easy to read Easy to take action Easy to find your location Special offers and coupons Drives targeted traffic that wants to buy Online retailers - a mobile site can increase consumer engagement by 85% Website visitors are 51% more likely to do business with an online retailer with a mobile site. www.GoMobileFL.com | www.ThomasFulmer.com
  20. 20. SMS CAMPAIGNInfographic courtesy ofInfographicIgnition www.GoMobileFL.com | www.ThomasFulmer.com
  21. 21. SMS MARKETING HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMERS? Text messaging has been estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper advertising. www.GoMobileFL.com | www.ThomasFulmer.com
  22. 22. SMS MARKETINGUnique Features SMS Marketing Benefits:• It has 97% open rates • Gain new clients• It’s immediate • Increase Customer Retention• It’s personal • Increase brand awareness • Increase loyalty• It’s targeted • Engage your customers• It’s permission based (opt-in) • Increase sales• It’s time sensitive • Build a mobile database• It’s cost effective • You can get more traffic to your business in• It’s environmentally friendly one hour, from a single TEXT MESSAGE; than• It reaches your audience no matter in one year from a search engine listing... if where they are you know what youre doing. www.GoMobileFL.com | www.ThomasFulmer.com
  23. 23. THE AMERICAN LOVE AFFAIRWITH TEXTING 89% of the Population has a Cell/ Mobile Phone! 90% Use Mobile Phone for TEXTING 95% of SMS TEXTS are Read in the first 10 minutes! Read in 10 Min Not Read in 10 Min www.GoMobileFL.com | www.ThomasFulmer.com
  24. 24. YOUR CLIENTS LOVE TO TEXT It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org) www.GoMobileFL.com | www.ThomasFulmer.com
  25. 25. GOTTA READ THAT TEXT… Text messaging is 5X more effective than direct mail and 10X more effective than newspaper advertising Mobile coupons get 10X the redemption rate of traditional coupons. (Source: Borrell Associates) www.GoMobileFL.com | www.ThomasFulmer.com
  26. 26. AND MORE TEXTS… www.GoMobileFL.com | www.ThomasFulmer.com
  27. 27. CUSTOMIZED SMS MARKETING Selection of services offered:  Appointment reminders  Automated text campaigns  Coupons and special offers  Customer surveys  Product voting  Contests www.GoMobileFL.com | www.ThomasFulmer.com
  28. 28. CRM – CUSTOMER RELATIONSHIP MANAGER www.GoMobileFL.com | www.ThomasFulmer.com
  29. 29. KNOW YOUR CUSTOMER & THEIR PREFERENCES www.GoMobileFL.com | www.ThomasFulmer.com
  30. 30. TARGET THE MARKET www.GoMobileFL.com | www.ThomasFulmer.com
  31. 31. TRACK ALL MARKETING WHEN POSSIBLE www.GoMobileFL.com | www.ThomasFulmer.com
  32. 32. 6 Technology and Marketing Tips To EXPLODE Your Business! Have a mobile website Utilize Text Marketing and/or Email Marketing Utilize A CRM To keep up with customers Know Your Customers & Their preferences Target your marketing Track your marketing & Evaluate regularly www.GoMobileFL.com | www.ThomasFulmer.com
  33. 33. Resourceswww.GoMobileFL.com | www.ThomasFulmer.com
  34. 34. Success is a CHOICE! Featured Speaker: Thomas Fulmer Technology, Marketing, & Sales Tips To EXPLODE Your Business!Marketing Technology Sales www.GoMobileFL.com | www.ThomasFulmer.com

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