PART 1 THE PROBLEM
1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM
 
 
 
 
 
 
 
 
 
 
1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM
 
 
 
 
1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM
 
 
 
 
 
 
 
PART 2 THE SOLUTION
1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
 
 
 
 
 
 
 
 
 
 
 
1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
 
 
 
 
 
 
 
 
 
 
1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
 
 
 
 
 
 
 
 
 
 
1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
 
 
 
 
 
 
 
LOUDSPEAKERS BOLSHE = “BIG”
 
 
 
 
 
 
ACTION POINTS: KEY QUESTIONS
 
 
 
 
 
 
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(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the Small Whatever

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By Graham D Brown of Youth Research Partners http://www.YouthResearchPartners.com
http://www.GrahamDBrown.com

Webinar version also available see links in comments

Published in: Business, News & Politics
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(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the Small Whatever

  1.  
  2.  
  3.  
  4. PART 1 THE PROBLEM
  5. 1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM
  6.  
  7.  
  8.  
  9.  
  10.  
  11.  
  12.  
  13.  
  14.  
  15.  
  16. 1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM
  17.  
  18.  
  19.  
  20.  
  21. 1. HOW WE DO YOUTH MARKETING TODAY 2. THE ROLE OF THE AGENCY 3. THE ELEPHANT IN THE ROOM
  22.  
  23.  
  24.  
  25.  
  26.  
  27.  
  28.  
  29. PART 2 THE SOLUTION
  30. 1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
  31.  
  32.  
  33.  
  34.  
  35.  
  36.  
  37.  
  38.  
  39.  
  40.  
  41.  
  42. 1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
  43.  
  44.  
  45.  
  46.  
  47.  
  48.  
  49.  
  50.  
  51.  
  52.  
  53. 1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
  54.  
  55.  
  56.  
  57.  
  58.  
  59.  
  60.  
  61.  
  62.  
  63.  
  64. 1. MOVING FROM PAID TO EARNED MEDIA 2. FANSPOTTING 3. YOUTHSOURCING 4. PERMISSION ASSETS (ROI VS ROS)
  65.  
  66.  
  67.  
  68.  
  69.  
  70.  
  71.  
  72. LOUDSPEAKERS BOLSHE = “BIG”
  73.  
  74.  
  75.  
  76.  
  77.  
  78.  
  79. ACTION POINTS: KEY QUESTIONS
  80.  
  81.  
  82.  
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  84.  
  85.  

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