#YieldToolkit
Improving Yield through Custom
Content and Community
Sasha Peterson | CEO | TargetX
#YieldToolkit
● A Focus on Impacting Yield
● Build Community with Schools App
● Tailor Communications with the student Portal
● Q & A
AGENDA
Copyright ©2015 Intuitive Company.
All Rights Reserved.
The process was
plugging in a lot of
the same
information over
and over again… it
was monotonous.
I would prefer to just
get a text from the
school…less
digging, more in-
your-face
information…quick
and easy.
I would personally
like to see more
information about my
own interests, so I’d
be interested in
hearing about
upcoming sports
events.
keep me engaged.
NACAC, State of College Admissions, 2015
of students applied to seven or
more institutions.
36%
#YieldToolkit
students want instant gratification
2016 Social Admissions Report, TargetX and Chegg
expect a response within a day
of contacting a college rep
53%
#YieldToolkit
93%AGREE
“I would like to receive communication
from my college admissions office
tailored specifically to me.”
students want personalized communications
2016 Social Admissions Report, TargetX and Chegg#YieldToolkit
U.S. News, National Universities Where Students Are Eager to Enroll, 2016
average accepted to
enrolled yield rate
33.6%
#YieldToolkit
9.7%of schools enrolled more than half of the
students they accepted.
U.S. News, National Universities Where Students Are Eager to Enroll, 2016#YieldToolkit
mobile is the most effective way to
reach and communicate with students.
2016 Social Admissions Report, TargetX and Chegg#YieldToolkit
of young adults
(age 18 - 29)
own a smartphone
of those young
adults use
messaging apps.
50%86%
today’s students and mobile technology
2016 Social Admissions Report, TargetX and Chegg#YieldToolkit
9 out of 10young adults use social media
2016 Social Admissions Report, TargetX and Chegg#YieldToolkit
influence of conversations on decisions
2015 E-Expectations Report, Ruffalo Noel Levitz#YieldToolkit
mobile apps
accelerate engagement with your
institution once students have
demonstrated interest.
2016 Social Admissions Report, TargetX and Chegg#YieldToolkit
use social media when
deciding where to enroll
1 2
social media as a decision engine
2016 Social Admissions Report, TargetX and Chegg
in
say social media
conversation influenced
their enrollment decisions
4 5in
#YieldToolkit
Schools App
a yield and engagement solution
#YieldToolkit
● Mobile Native
● Built-in Surveys
● Enrollment Intelligence
● Roommate Finder
● Study Group Finder
● Student Success Hub
● Integrated with CRM#YieldToolkit
#YieldToolkit
NEW
SCHOOLS APP
FEATURES
#YieldToolkit
Demo
Portal
eliminate the noise with dynamic content
#YieldToolkit
#YieldToolkit
● Display custom content
● Mobile friendly
● Integrated with CRM
#YieldToolkit
Demo
#YieldToolkit
solutions and services
Salesforce Native
Responsive Design
Formbuilder
Guided Student
Interface
Self-Service
Customization
Prospect Automation
Events Management
Email Tool
Marketing
Campaigns
Integrated Advising
Center
Academic Profile
Milestone Tracking
Personalized
Action Plans
Mobile App Review
Web-based Reader
Academic
Scorecard
Application
Annotation
Build Community
Connect to a
College
Rank Probability
Targeted
Personalized
Messaging
#YieldToolkit
Q & A
#YieldToolkit
Register now at:
targetx.com/webinars
Findings from the Voice of the Student
December 1 | 2 PM (ET)
#YieldToolkit
#TargetXRoadshow
June 25 - 27 | Chicago, IL
REGISTER NOW:
targetx.com/targetx-summit
#YieldToolkit
Thank You
peterson@targetx.com
@SashaPeterson

Improving Yield through Custom Content and Community

  • 1.
    #YieldToolkit Improving Yield throughCustom Content and Community Sasha Peterson | CEO | TargetX
  • 2.
    #YieldToolkit ● A Focuson Impacting Yield ● Build Community with Schools App ● Tailor Communications with the student Portal ● Q & A AGENDA
  • 3.
    Copyright ©2015 IntuitiveCompany. All Rights Reserved. The process was plugging in a lot of the same information over and over again… it was monotonous. I would prefer to just get a text from the school…less digging, more in- your-face information…quick and easy. I would personally like to see more information about my own interests, so I’d be interested in hearing about upcoming sports events. keep me engaged.
  • 4.
    NACAC, State ofCollege Admissions, 2015 of students applied to seven or more institutions. 36% #YieldToolkit
  • 5.
    students want instantgratification 2016 Social Admissions Report, TargetX and Chegg expect a response within a day of contacting a college rep 53% #YieldToolkit
  • 6.
    93%AGREE “I would liketo receive communication from my college admissions office tailored specifically to me.” students want personalized communications 2016 Social Admissions Report, TargetX and Chegg#YieldToolkit
  • 7.
    U.S. News, NationalUniversities Where Students Are Eager to Enroll, 2016 average accepted to enrolled yield rate 33.6% #YieldToolkit
  • 8.
    9.7%of schools enrolledmore than half of the students they accepted. U.S. News, National Universities Where Students Are Eager to Enroll, 2016#YieldToolkit
  • 9.
    mobile is themost effective way to reach and communicate with students. 2016 Social Admissions Report, TargetX and Chegg#YieldToolkit
  • 10.
    of young adults (age18 - 29) own a smartphone of those young adults use messaging apps. 50%86% today’s students and mobile technology 2016 Social Admissions Report, TargetX and Chegg#YieldToolkit
  • 11.
    9 out of10young adults use social media 2016 Social Admissions Report, TargetX and Chegg#YieldToolkit
  • 12.
    influence of conversationson decisions 2015 E-Expectations Report, Ruffalo Noel Levitz#YieldToolkit
  • 13.
    mobile apps accelerate engagementwith your institution once students have demonstrated interest. 2016 Social Admissions Report, TargetX and Chegg#YieldToolkit
  • 14.
    use social mediawhen deciding where to enroll 1 2 social media as a decision engine 2016 Social Admissions Report, TargetX and Chegg in say social media conversation influenced their enrollment decisions 4 5in #YieldToolkit
  • 15.
    Schools App a yieldand engagement solution #YieldToolkit
  • 16.
    ● Mobile Native ●Built-in Surveys ● Enrollment Intelligence ● Roommate Finder ● Study Group Finder ● Student Success Hub ● Integrated with CRM#YieldToolkit
  • 17.
  • 18.
  • 19.
    Portal eliminate the noisewith dynamic content #YieldToolkit
  • 20.
    #YieldToolkit ● Display customcontent ● Mobile friendly ● Integrated with CRM
  • 21.
  • 22.
    #YieldToolkit solutions and services SalesforceNative Responsive Design Formbuilder Guided Student Interface Self-Service Customization Prospect Automation Events Management Email Tool Marketing Campaigns Integrated Advising Center Academic Profile Milestone Tracking Personalized Action Plans Mobile App Review Web-based Reader Academic Scorecard Application Annotation Build Community Connect to a College Rank Probability Targeted Personalized Messaging
  • 23.
  • 24.
    #YieldToolkit Register now at: targetx.com/webinars Findingsfrom the Voice of the Student December 1 | 2 PM (ET) #YieldToolkit
  • 25.
    #TargetXRoadshow June 25 -27 | Chicago, IL REGISTER NOW: targetx.com/targetx-summit
  • 26.