This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit. NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.

1. Google Analytics vs. WebTrends Sample Range December 2-8 th Performed January 13 th 2008 Author Thomas Bosilevac

3. Dashboard Metrics visits, page views, etc Although the presentation of the data between Google Analytics and WebTrends is quite different there are metrics that can be directly compared. This first section highlights such metrics as Visits, Page Views, and Visitors. In summary, both tools report extremely similar results.

6. Content Overview GA provides a new Row for every variation of the URL along with the Query String. That said, there are 102,090 pages listed in the all inclusive profile to WT’s 465. Both tools can be configured to display URLS with or without Query Parameters WebTrends provides a new Row for each domain the user was utilizing, whereas Google always assumes www.yourdomain.com.

7. Acquisition Source Segmentation Campaign Analysis is measured very similarly between Google Analytics and WebTrends. GA relies upon a series of utm parameters, and WT relies upon WT.srch andr WT.mc_id. Currently WebTrends is configured to measure visits, page views, unique visitors, clickthroughs, revenue and a host of many more metrics for many appropriately tagged campaigns. Google Analytics is configured only for Google Adwords. That said, the GA reports provided for this Acquisition source are far superior to those found in WT.

8. Paid campaigns such as zwoops that have appended a campaign identifier have a very similar count of Page Views. Note WebTrends does not Total Visits due to the overcounting of Visits that would occur..

10. Traffic Sources The acquisition pie chart is wonderful and must be admired. Out of the Box Google has managed to display the 4 key acquisition points to most sites. Unfortunately the granularity does not extend far past this point. WebTrends provides varied levels of granularity in listing different referral sources as well as the list and filtration methods used to group domain traffic.

11. Traffic Sources As seen, WebTrends for better or worse provides a much more detailed viewed into the actual referral domain. This makes comparison with Google Analytics difficult against sources with many known domains such as Yahoo, Google, and maybe even searchingbooth.com. Direct Traffic is something that likely is defined and categorized differently by both providers.