Gaining and presenting a new perspective tableau

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Utilize Tableau and other data extraction tools to gain broader insights into your website's user behavior.

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Gaining and presenting a new perspective tableau

  1. 1. WebAnalyticsWednesday
  2. 2. Gaining and presenting a new perspective Thomas Bosilevac
  3. 3. Where have I fit in…• Utilizing Analytics: 5 years – Agency world (VML) – E-Commerce (WhatsHotNow) – Business Process Apps – Virtumundo – SPAMMERS (but learned a TON)• Managing Analytics: 5+ years – Web Analytics Manager Caterpillar – Program Manager (Intranet Analysis): Microsoft• Implementing Analytics: 5+ years – WebTrends: (Principal Consultant,Speaker, CYA’r) – Independent (Holland America, LuxuryLink, Stanford Hospital, Blurb Books) – (Co-founder) MashableMetrics – (co-founder) PurchLive
  4. 4. These guysreally want data …
  5. 5. These guys really want datamore than they ask
  6. 6. Delivery of data is a crap-shoot
  7. 7. Not froma lack of aOr a lack “ANALYTICS” GOOGLE SEARCH VOLUME INDEXof … (though still an issue)
  8. 8. But becausethe process toget here
  9. 9. Now looks like this…
  10. 10. Challenges within “Web” Analytics• Disparate datasets: – Google Analytics Webtrends Omniture – Twitter Facebook YouTube – AdWords, DART ads, CPM runs – eMail and CRM data• “big data” - High cardinality - (Date, Location, Sources, Landing Page, Campaign…)- Current analytics tools act as data acquisition not true reporting
  11. 11. The Problem…Full day… Few days … Last Minute
  12. 12. The Solution…Partial Day… Several Days… Iterative
  13. 13. Excel is good attelling factsNot at exploring thereason
  14. 14. COMPARE – CONTRASTQuickly utilize multi dimension graphing. (scatter + size + color) Non- Branded Over 49K unique phrases
  15. 15. ENGAGEUse Quick Filters- Range, Interactive Selection,Dropdown(s)
  16. 16. ACCESSIBILITYA low learning curve isESSENTIAL for enterpriseadoption
  17. 17. Twitter: @bosilyticsthomas@mashablemetrics.com

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