The document serves as a guide for users preparing for the AD0-E125 Adobe Experience Manager Forms Developer Expert certification exam and includes insights on navigating the Adobe Analytics platform. It outlines key differences in data processing and collection between Adobe Analytics and Google Analytics, particularly regarding bounce rates and session definitions. Additionally, it provides resources for users to understand metrics discrepancies between Adobe Analytics and third-party solutions.

1. The Ultimate Guide to AD0-E125 Adobe
Experience Manager Forms Developer Expert
AD0-E125 Adobe Experience Manager Forms Developer Expert Certification exam credential.
Users accessing this Workspace project can now use this dropdown to apply segments or other
components to the project. See Panels Overview in the Adobe Analytics Tools guide for more
information.
I’m used to clicking on a dimension item to see a drilldown. How can I replicate that easy workflow in
Analysis Workspace?
Dimension items in Analysis Workspace also have an easy breakdown workflow. Access it by using
right-click instead of left-click. Right-click on a dimension item, click **Breakdown, then select the
desired component. You can apply the same breakdown to multiple dimension items by using ctrl+click
(Windows) or cmd+click (Mac) on each value.
Processing and architecture differences between Analytics platforms
Although Adobe Analytics and Google Analytics are both Analytics tools, the way data is collected and
processed between platforms is very different. Use this page to understand some of the key differences in
how certain dimensions and metrics are collected, and why they might display different numbers in
similar reports.
Bounce Rate
Bounce Rate is a common KPI that is used to help measure the effectiveness and the relevance of landing
pages in most analytics tools. This is commonly defined as visits that enter the website but do not include
a click to another page.
In Adobe Analytics, Bounce Rate is calculated using the formula Bounces divided by Entries.
In Google Analytics, Bounce Rate is calculated using the formula Single-page sessions divided by
Sessions.
On both platforms, if multiple hits are sent in the same visit or session, it is not considered a bounce. In
Adobe Analytics, custom links are available and fairly common which can prevent a visit from counting
as a bounce. Google Analytics does not typically send more than one data request on the same page.

2. To achieve better parity between reporting tools, use the Single Page Visits metric in Adobe Analytics
instead of Bounces as part of a calculated metric. The Single Page Visits metric includes the total number
of visits that only included one-page view, or visits that enter the website but do not include a click to
another page.
Visits and Sessions
Visits (known as sessions in Google Analytics) are a group of page views made by the same user in a
short amount of time. Visits on both platforms typically expire after 30 minutes of inactivity. Both
platforms allow customization on when a Visit expires. There are several scenarios that can cause
differences on each platform.
End of day: All sessions in Google Analytics expire after 11:59 PM on a given day. If the user is still
active on your site after 12 AM, a new session is created. Adobe Analytics continue visits into the
following day as part of the same visit.
Different campaigns: A new session in Google Analytics starts if a user’s campaign source changes. If a
new Tracking Code value is seen in Adobe Analytics, it is considered part of the same visit.
Manual session override: A new session in Google Analytics starts if you use sessionControl to manually
start or end a session. Visits cannot be manually ended in Adobe Analytics.
Outlier visit detection in Adobe Analytics: A new Visit in Adobe Analytics automatically starts if a user
reaches 12 hours of continuous activity, 2500 hits, or 100 hits within 100 seconds. Each of these detection
criteria are typically triggered by bot activity.
See the Visits metric in the Components user guide for more information.
Resources on adobe.com
Compare Adobe Analytics data to third-party products
There are many analytics solutions available online. Each of these solutions uses its own methods to
implement code and collect data. Different products have their own definition on what constitutes a page
view, a visit, a unique visitor, and other metrics used in each respective product.
Because of these wildly differing definitions, data structure, and implementation, Adobe Customer Care
does not troubleshoot discrepancies with third-party analytics tools.
If you see a large discrepancy between Adobe Analytics and a third-party analytics tool, the following
resources are available: