Spotify strives for team autonomy and independence. This means that no team should be blocked by others and they should be able to move as fast as they can. The autonomy has is a challenge for managing a centralised and coordinated experimentation infrastructure and analysis. This a talk about how we approach A/B testing in a fast moving company.
10. Tribes
Provide fast and
reliable access to all
the world's music
Enable high product
development speed
while maintaining a
highly available service
P P P P
Squad Squad Squad Squad
Chapter
Chapter
P P P P
Squad Squad Squad Squad
Chapter
Chapter
Our team is growing rapidly
400
30
100
10
15. Do A/B testing!
15
A/B testing is a simple
randomised experiment
with at least two variants,
which are the control and
treatment in the controlled
experiment
29. 29
Making magic happen with desired metrics
Vital Sign Group A Group B
Functionality 1 +1.5% -0.5%
Functionality 2 +2.5% -3%
Functionality 3 +0.5% 0%
Functionality 4 +1% -7%
33. Copyright
Napster pic by bixentro, cc 2.0
http://www.flickr.com/photos/bixentro/
Busy record store pic by gomattolson
http://www.flickr.com/photos/gomattolson
Empty record store pic by passetti
http://www.flickr.com/photos/passetti/
First Frankenstein screenshot form :
“Frankenstein” movie by Kenneth Branagh, 1994
Second Frankenstein screenshot form :
“I, Frankenstein” movie by Stuart Beattie, 2014
Automation screenshot from:
Startrek Next generation, TV show (1987–94)