Based on the Medium article: https://medium.com/@ben.dressler/two-keys-to-data-and-product-research-cfc4e0d75ae4 A beginners guide to data and research that is different. Instead of using any jargon like "qual" and "quant" this presentation gives a basic view of how to think about data. Ben Dressler is a user researcher at Spotify in Stockholm, Sweden.