Presentation of Benjamin Tysebaert - Instantpay at Mobile Convention Brussels - 5th of November 2013 - Living Tomorrow

1. Killing cash, the m-payments way
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2. Benjamin Tysebaert
Xander De Jong
Account Manager Mobile Payments
Product Manager Mobile Payments
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3. What’s around now
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Premium SMS
Mobile Content Billing / Operator billing
PingPing
Mobile Wallet
Payment apps
…
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4. Premium SMS
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Suitable for any mobile phone
The end user texts a keyword to a shortcode (eg: 4420)
The user receives a Text Message in response.
For receiving that Text Message, the user pays a specific amount.
This payment will be charged via the user's monthly phone bill or via their
pre-paid credit.
 The Telecom Operator pays a portion of the amount to the service
provider.
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5. Mobile Content Billing
 Mostly for smartphone only
 For payment of digital content : a newspaper article, video, or other
premium content or service.
 Via mobile site, selects the content , pays, and receives immediate access.
 The cost will be included on their monthly telephone bill.
 Only for digital content / non physical content
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6. PingPing
– Send an SMS message to a short number.
– Use your PingPing tag, a sticker with a NFC microchip
– This payment will be added to the user's
monthly phone bill (proximus customer)
– Directly from bankaccount (Keytrade bank)
– Load money to your PingPing account via banktransfer, creditcard, mistercash,
M-Pay
Mobile Wallet
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Mostly used for B2C
Application / NFC
Connects with your credit card or bank account
Ex. ISIS, Belgian Mobile Wallet
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7. Payment Apps
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Mostly used for C2C (peer to peer)
Ex. Bancontact App
Connects with your bankcard/visacard
Uses smartphone with apps
Pay and recieve payments
8 steps : install app - request activationcode – enter activation code –
identify – enter card number – 0 euro transaction - enter pincode
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8. Workshop
Take some time to discuss in small groups
– The most important aspects of a great mobile
payment solution
– The challenges for mobile payments
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9. Instantpay
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10.  Instantpay is a mobile payment method
which can be implemented for webshops,
publishers of (digital) content
 Simple, fast and transparent payment
method *
 NO Cardreaders or other complicated
authentication methods needed.
 Every person with any type of mobile
phone and a bank account can use
Instantpay instantly
 Variable amounts: Payments can vary from
1 euro up to 50 Euros
 2 years experience in The Netherlands
*only available in The Netherlands and Belgium
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11. Mobile Number
•
Bank account
Connects your mobile number to your
bankaccount with the use of SMS
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12. How does it work
flow (first time customer)
Step 1
To: 8850
Text: BCA1
Step 2
From: 8850
Text: Om uw
betaling af te
ronden, hebben
wij uw
rekeningnummer
nodig. SMS uw
rekeningnummer
(ALLEEN CIJFERS)
naar 8850. Meer
info: [URL]
Step 3
To: 8850
Text:
123456789
Step 4
From: 8850
Text: Bedankt
voor uw
aankoop.
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13. How does it work
flow (recurring customer)
Step 1
To: 8850
Text: BCA1
Step 2
From: 8850
Text:
Bedankt
voor uw
aankoop.
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14. Instantpay cases
Cases : Stad Antwerpen
Cashless counter - Stad Antwerpen
Cases : WWF
Micro Donations
Cases : Estée Lauder (NL & BE)
Donations for Breast Cancer Awareness program
Cases : Essent (NL)
Charge your electric car
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15. Thank You
Benjamin Tysebaert
Xander De Jong
Account Manager Mobile Payments
Product Manager Mobile Payments
benjamin.tysebaert@mobileweb.be
xdj@cm.nl
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