Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Customer discovery path four seasons
1. Online customer discovery path
The example of Four Seasons online
strategy
Artigny Géraldine - Poirier Benoit - Medeiros Miguel - Filippi Cecilia
2. Positioning
• « A brand for luxury, diversified offer and
customer satisfaction. »
• Cohesive brand image online empowered by
visual impact and complemented by
collaborators contribution for improvement.
3. Positioning
• « Perfecting the travel experience »
• Family culture
• « Authentic and elegant »
• « Admired but not easily replicated »
• First ranked digital IQ hospitality group
worldwide.