Mark Lyons has over 15 years of experience in strategic management consulting, market analysis, and nutrition services across various industries. He possesses strong skills in project management, market research, data analysis, and developing effective strategies. As a consultant, he has managed numerous projects and studies, generating an average of $150,000 in revenue annually. He holds an M.S. in Animal Science and Six Sigma Green Belt training.

1. Phone: 847-776-5206 | Cell: 847-809-5341 | E-mail: marklyons@ymail.com
LinkedIn: http://www.linkedin.com/in/markllyons | Google: http://www.google.com/profiles/marklyons64
MARK L. LYONS
VALUE TO AN ORGANIZATION
Marketing professional with expertise in strategic management consulting, market analysis, and nutrition
services across the agriculture, food, and healthcare nutrition industries. Possess interpersonal skills to engage
industry professionals in fact-finding interviews and persuade them to share valuable market information.
Possess solid skills in gathering information, interpreting results, drawing conclusions, identifying competitive
opportunities, and completing projects on time and on budget. Organized and managed due diligence projects,
market assessments, performance analyses, and commodity analyses for food manufacturers, trade
organizations, and livestock producers, and generated an average of $150,000 per year in revenue. Experience
backed up by an MS degree in animal science and six sigma green belt training. Ability to inspire and motivate
sharpened by fifteen years experience as a musical entertainer.
Core competencies:
• Team mentoring, coaching, and skills • Customer performance analyses
development • Competitor insights
• Project management • Data analysis and interpretation
• Team management • Due diligence studies
• Qualitative and quantitative market research • Survey design
• Primary and secondary market research • Timeline and budget management
• Internet research
KEY ACCOMPLISHMENTS
• Processed module product codes with a sense of urgency that contributed to the beverage business unit
meeting its Q1 goals.
• Managed $175,000 study at Technomic on healthy eating in the chain restaurant industry for the Produce for
Better Health Foundation, which helped them develop more effective go-to-market strategies to increase the
use of fruit and vegetable options on menus.
• Increased client revenue in the area of $200,000 at Technomic through effective management of a multiclient
study of the Asian and Hispanic restaurant markets.
PROFESSIONAL PROFILE
KRAFT FOODS, INC., NORTHFIELD, IL (Contract, 2011 -- Present)
Worldwide manufacturer of processed grocery and snack food products
Master Data Coordinator (Contract, 2011 -- Present)
• Reviewed and corrected specifications for over 100 Capri Sun and Kool-Aid products; provided updated
information to the plant that helped them to manufacture the product with the correct dimensions and weights.
• Updated codes for a Mio product that had the same UPC as a Log Cabin product; sent new codes and
product information to plant in a timely manner that helped to keep a critical product launch on schedule.
THERMO FISHER SCIENTIFIC, VERNON HILLS, IL (Contract, 2011)
A distributor of laboratory and other scientific equipment and supplies
Project Consultant (Contract, 2011)
• Reviewed and cleaned up data from over 10,000 SKUs of product; results helped the E-Business Group to
create a more accurate and efficient online ordering system.
MINTEL INTERNATIONAL, CHICAGO, IL (Contract, 2010)
A provider of market intelligence, analysis, and critical recommendation
Project Consultant (2010)
• Managed $100,000 study on networked digital signs for 3M. Conducted in-depth fact-finding interviews with
major chain restaurants. Successfully gathered information that helped the client make go-to-market
decisions for their digital sign networks.
• Advised project manager on conducting a market assessment for the French government. Suggested ways
to narrow the focus, which resulted in a project that was more manageable and easier to execute.

2. NESTLÉ HEALTHCARE NUTRITION, Buffalo Grove, IL (Contract, 2008 – 2010)
A division of Nestlé, specializing in nutritional supplements for hospitals and other healthcare facilities
Project Consultant (2008 – 2010)
• Managed day-to-day organization of a teleseminar with McKesson Medical; generated and distributed over
300 PINs, cover letters, and other supporting material to participants in a timely manner that allowed
participants to speedily obtain continuing education credit.
• Processed requests from hospitals for formulary cards; reduced response time by 10%.
• Created formulary cards for a major hospital conversion in South Carolina; provided content in a timely
manner that supported sales reps in their efforts to convert the hospital from Abbott to Nestlé.
TECHNOMIC, INC, Chicago, IL (2001 – 2008)
A strategic consulting company specializing in the foodservice industry
Manager (2007 – 2008)
• Managed a $190,000 study on the pistachio market for a major client; study results and recommendations
helped clients develop strategies to better market their pistachios to the foodservice market.
• Conducted due diligence for JP Morgan Chase which contributed to their decision to acquire Aramark, a $12
billion company.
• Presented industry overviews at International Foodservice Manufacturing Association’s Foodservice
Fundamentals meetings; presentations helped increase participant’s knowledge of the foodservice industry.
Senior Consultant (2004 – 2007)
• Conducted a detailed study of the European, Japanese, and US vending industry for Pepsico; results provided
Pepsico with insights and ideas for more effective marketing through the vending channel.
• Lead editor on a monthly newsletter for General Mills’ Foodservice and Bakery Division which provided timely
information on the foodservice and bakery channel that could potentially impact their business.
Consultant (2001 – 2004)
• Conducted research for Starbucks which helped them to effectively market their Seattle’s Best Coffee stores
to potential licensees and increase revenue by $150,000 per year.
• Managed a study on whey protein concentrates for Dairy Management Incorporated; study results and
recommendations helped them develop new go-to-market strategies for these ingredients.
NEC-MITSUBISHI, Itasca, IL (Contract, 2000 – 2001)
A joint venture between NEC and Mitsubishi that manufactures computer monitors.
Project Consultant (2000 – 2001)
• Organized and presented information for a US Customs audit; results simplified auditing procedures,
shortened the process and eliminated $25,000 worth of penalty fees.
• Created improved database of customs information; results improved communication of product information
for international shipments.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Six Sigma Green Belt Training, Chicago Deming Association, Six Sigma Masters Program
Certificate of Completion, Introduction to Commodity Trading, Chicago Board of Trade
Professional Sales Skills, Continental Grain Company
Effective Business Management, Continental Grain Company
Basic Sales Skills, Continental Grain Company
Presentations That Work, Continental Grain
M.S. Degree, Animal Science, Purdue University
B.S. Degree, Agriculture, University of Illinois
VOLUNTEER WORK
Volunteer Instructor, Employment Power Workshop – Illinois WorkNet Center, Arlington Heights, IL
SPEAKING ENGAGEMENTS
The Role of the Manufacturer in the Foodservice Channel – Robert Morris College, Chicago, IL
Foodservice Fundamentals -- International Foodservice Manufacturers Association