For English 1 Hybrid at Madison College

1. Advice and Reminders

2.  Needs a subject and a Point of View
◦ Subject = your specific advertiser and the
advertisements you chose
◦ POV = two conclusions based on your analysis of
details
 1) A conclusion regarding the ad’s persuasive
tactics/strategies
 2) An interpretation of the cultural significance of that
changing strategy

3. ◦ The thesis statement is not a personal reflection
on how the ads personally affected/impacted
you, how you experienced them, came upon
them, etc.
◦ The thesis statement could include an evaluative
claim (i.e., I like it, it was good/bad/whatever),
but that should not be the central point of the
thesis

4.  Analyze the text by itself, the image by itself,
and how the text and image function
together.
 Be inclusive (attention to detail)
 Base your conclusion on what is present—not
on what is absent
 Be wary of generalizations (and assumptions
about culture that are hasty generalization
and/or can’t be supported)

5.  Rhetorical triangle
 Compositional features
 Audience analysis
 Logical fallacies

6.  Include an analysis of
compositional
features
 Discuss what the ad
implies
 Discuss the ad’s
intended strategy
 Include details of the
ad as evidence for
your analytic claims
 Just describe what it
looks like
 Assume that all
readers will react the
way you do
 Assume it works or is
successful (or not)
 Bring up ad’s detail
without discussing
it’s
significance(rhetorica
lly or culturally)