Andy Jassy, senior vice president of Amazon Web Services, provides an overview of AWS at the May 8, 2013 Startup Secrets session at Harvard innovation lab.
11. Every Imaginable Use Case
Free steak
campaign
Facebook
page
Mars exploration
ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing
web site
Interactive
TV apps
Financial markets
analytics
R&D data
analysis
Consumer
social app
Big data
analytics
Web site &
media sharing
Disaster
recovery
Media
streaming
Web and
mobile apps
Streaming
webcasts
Facebook
app
Consumer
social app
12. Comprehensive Security Capabilities to
Support Virtually Any Workload
VPC
Direct connect
Dedicated instances
Identity & Access
ManagementS3 Encryption
Security groups for EC2 & VPCNetwork ACL
Multi-Factor Authentication
CloudHSM
RDS Oracle transparent encryption
13. Certifications & Accreditations for Workloads
that Matter
“Amazon
Virtual
Private
Cloud
offers an
additional
level of
Dr. Michael Miller,
security and
Head ability
of HPC for R&D
an
to integrate
with other
aspects of
our
infrastruct
ure.”
14. The AWS Price Reduction Philosophy
Reduced
Prices
More
Customers
Ecosystem
Lower
Infrastructure
Costs
More AWS
Usage
Global Footprint
New Features
New Services
Infrastructure
Innovation
Economies
of Scale
More
Infrastructure
rice
31 P
tions
educ
R
2006
ince
S
15. Obsessed with Helping Customers Save
Money
AWS Trusted
Advisor
Cost
optimizations
Security &
Availability
checks
Performance
recommendati
To: AWS Customer
To: Amazon Web Services
From: AWS Customer
To: AWS Customer
From:Potential Cost Savings
Subject: Amazon Web Services
From: Amazon Web Services
Subject: Potential Cost Savings
DearSubject: Potential Cost Savings
Customer,
Dear Customer,
We have identified $49,000 of potential
WeDear your current AWS deployment.
haveCustomer, $49,000 of potential
savings in identified
We have identified $49,000 of potential
savings in your current AWS deployment.
savings Services
-Amazon Web in your current AWS deployment.
-Amazon Web Services
-Amazon Web Services
329,000
recomme
ndations
$22M
in
annualiz
ed
savings
17. AWS Marketplace: Buy Software Pre-Configured to
Run on AWS
25 categories
778 product listings
Growth since Jan 1, 2013
Active customers
Usage per customer
102%
53%
19. 1. Trade Capital Expense for Variable Expense
On-Premises
$0 to get started
Average of 400
servers replaced
per customer
Pay as you go
Source: IDC
Whitepaper,
sponsored by
Amazon, “The
Business Value of
Amazon Web
Services
Accelerates Over
Time.” July 2012
20. 2. Lower Variable Expense Than Companies Can
Do Themselves
70% lower 5 year TCO per
app
AWS
$0.90M
Onpremises
$3.01M
50% reduction in
analytics costs
Saved $34M on
SmartHub app
10’s of millions of $ saved with
first 12 apps migrated to AWS
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
21. 3. You Don’t Need to Guess Capacity
Self
Hostin
g
Actual demand
r
me tion
st o f ac
Cu tis
a
ss
Di
Waste
The
Cloud
Actual demand
Predicted Demand
Rigid
Elastic
23. 4. Dramatically Increase Speed & Agility
Old World: Infrastructure in
Weeks
AWS: Infrastructure in
Minutes
aws.amazon.com/managementconsole
Instance Type
M3 Extra Large
Number of Instances
Availability Zone
1,000
US-West-2b
Launch
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
24. “Time to
deploy from
went weeks
to hours.”
Comparison of developer efficiency with
AWS and in-house alternatives
Improved Efficiency
“We reduced
application
deployment
times from 2
months to 3
days.”
5X
Faste
r
600%
500%
400%
300%
200%
100%
0
De
Ov
Te
De
Int
e ra
stin
eg
p lo
ve
rat
l op
ll
g
ym
io n
me
en
t
nt
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.” July
2012
25. 5. Stop Spending Money on Undifferentiated
Heavy Lifting
We take care of...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
so you don’t have
to...
buy and install new hardware
set up and configure new software
build new data centers
27. The Benefits of Cloud Computing
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go
Global in
Minutes
✔
✔
✔
✔
✔
✔
Do we need green color coding here to indicate new service?
We’ve spent the last 7 years building out a broad and deep set of services to run virtually any app in the Cloud.
Note that many vendors who are newly entering this market have essentially rolled out AWS circa 2008
21 in March?
LAST SLIDE
LAST SLIDE
LAST SLIDE
Fast forward to 2012. Today, the AWS business is expanding so rapidly that we add enough server capacity every day to equal what we had to support our entire retail business in 2003.
So, essentially, we’re adding the equivalent of an entire $5B enterprise shop every day... to put this in perspective, lets look at a few $5B businesses from the 2012 Fortune 500 list...