2. Dr. Werner Vogels
@werner
CTO, Amazon.com

3. Our largest AWS Summit series, ever.
Over 36,000 people registered
MumbaiDelhi
Bangalore

4. Seven years young
Amazon S3 launched: March 14th 2006

5. 30+ services spanning
compute, storage,
database and
application
management

6. 100,000s of customers,
across 190 countries.

7. Here
and
abroad

10. A wide range of technologies

11. Consulting Partners Technology Partners

12. India Partner Ecosystem

13. AWS Marketplace: Buy Software Pre-Configured to
Run on AWS
Growth since Jan 1, 2013
25 categories
778 product listings
Active customers
Usage per customer
102%
53%

14. 34 Price
Reductions
Since 2006
Ecosystem
Global
Footprint
New
Features
New
Services
Infrastructure
Innovation
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers

15. Customer Infrastructure
Audits:
Saves money
Improves availability
Closes security gaps
Increases performance
Recent Performance:
329,000 recommendations
$22M in annualized savings
AWS Trusted Advisor

16. Including:
AWS Oregon Region
Elastic Beanstalk (Beta)
Amazon SES (Beta)
AWS CloudFormation
Amazon RDS for Oracle
AWS Direct Connect
AWS GovCloud (US)
Amazon ElastiCache
VPC Virtual Networking
VPC Dedicated Instances
SMS Text Notification
Including:
Amazon SNS
Amazon CloudFront
Amazon Route 53
S3 Bucket Policies
RDS Multi-AZ Support
RDS Reserved Databases
AWS Import/Export
Including:
Amazon RDS
Amazon VPC
Amazon EMR
EC2 Auto Scaling
EC2 Reserved Instances
Including:
6 new Direct Connect Sites
DynamoDB
RDS in VPC
AWS Trusted Advisor
CloudFormation in VPC
AWS Storage Gateway
Amazon Glacier
Cost Allocation Tagging
CloudFront Live Streaming
Amazon CloudSearch
AWS Marketplace
Red Hat Reserved
Instances
New EC2 Instance Types
Multi-AZ Oracle RDS RDS
SQL Server
EC2 RI Marketplace
VM Export
Multiple IPs in VPC
Provisioned IOPS
Oracle Data Pump
New APAC Region -
Sydney
AWS Data Pipeline
AWS Pace of Innovation

17. 14
18
21 19 20
January February March April May
Including:
AWS Management
Console Tablet and Mobile
Support
Elastic Transcoder
Price reduction for
Amazon EC2, global
expansion of M3 Standard
Instances, and reduced
data transfer pricing.
92 New Service
Announcements and
Updates so far in 2013
Including:
Amazon Redshift Available
to All Customers
AWS OpsWorks
IAM Role and Auto Scaling
Support for Amazon
CloudWatch Monitoring
Scripts for Linux
Amazon SQS and SNS
Announce Lower Prices
and Expanded Free Tiers -
50% price drop for SQS
Including:
New Lower Pricing for Amazon
EC2 Reserved Instances
AWS Free Usage Tier Now
Includes Amazon ElastiCache
Amazon DynamoDB Reduces
Prices
AWS Elastic Beanstalk for
Node.js
Amazon RDS now supports
3TB and 30,000 Provisioned
IOPS per database instance
Announcing EBS-Optimized
Support for Additional Instance
Types
Including:
Amazon Redshift and EC2
High Storage instances in US
West (Oregon)
Lower request pricing for
S3EC2 tags console page
Price reduction for Windows
On-Demand EC2 instances
AWS Elastic Beanstalk
supports VPC and IAM Roles
Secondary Indices for
DynamoDB
Global Certification Program
Including:
New Edge Location in
Seoul, KoreaGA of
Node.js SDK4000
IOPS per EBS
volumeAWS Direct
Connect in Seattle
OpsWorks launches
CloudWatch metrics
and ELB support
Parallel scan and
lower cost reads for
DynamoDB
7 new features for
Elastic Transcoder
AWS Pace of Innovation

18. Amazon S3: Over 2 Trillion
Total Objects
1.1M peak
requests/sec

19. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
5/22/2010
7/24/2010
9/25/2010
11/27/2010
1/29/2011
4/2/2011
6/4/2011
8/6/2011
10/8/2011
12/10/2011
2/11/2012
4/14/2012
6/16/2012
8/18/2012
10/20/2012
12/22/2012
2/23/2013
Amazon Elastic MapReduce: Clusters
launched by customers
5.5 M clusters
launched since May 2010

20. Amazon RedshiftAmazon DynamoDB Amazon Glacier

21. Amazon DynamoDB
Transforming
architectures

22. The most radical and
transformative of inventions are
those that empower others to
unleash their creativity -
to pursue their dreams
“
”
Jeff Bezos, Letter to Shareholders, 2012

23. The most radical and
transformative of inventions are
those that empower others to
unleash their creativity -
to pursue their dreams
“
Jeff Bezos, Letter to Shareholders, 2012
”

25. Transformation:
What drives it?
Who is doing it?
What is next?

26. Transformation:
What drives it?
Who is doing it?
What is next?

27. Economic drivers Abundance of products
Intensifying competition
Growing consumer power
Reduced customer loyalty
Limited capital
Q
$
D
S

28. Uncertainty

29. Addressing
Uncertainty
Acquire resources on demand
Release resources when no
longer needed
Pay for what you use
Leverage other’s core
competencies
Turn fixed cost into variable

30. The benefits of cloud
computing.

31. 1. Trade Capital Expense for Variable Expense
$0 to get started
Pay as you go
Saved $34M on
SmartHub app
Overall cost
benefit of 30-40%
Saved $1M in initial
Capital Expense

32. 2. Lower Variable Expense Than Companies Can Do Themselves
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.”
July 2012
70% lower 5 year TCO per app
AWS
On-
premises
$3.01M
$0.90M

33. 3. You Don’t Need to Guess Capacity
Self
Hosting
Waste
Actual
demand
Predicted
Demand
Rigid
Actual demand
Elastic

34. Typical Weekly Traffic to Amazon.com
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

35. 39%
61%
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical Weekly Traffic to Amazon.com

36. November Traffic for Amazon.com

37. November Traffic for Amazon.com
76%
24%

38. November 10th, 2010
October 31, 2011

39. November Traffic for Amazon.com

40. Old World:
Infrastructure in Weeks
4. Dramatically Increase Speed And Agility
AWS:
Infrastructure in Minutes
# of Instances 1,000
Instance Type M3 X-Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole

41. Increase Innovation When The Cost of Failure
Approaches Zero
Old world: AWS:
Experiment infrequently
Failure is expensive
Less innovation
Near $0
Experiment often
Fail quickly at a low
cost
More innovation

42. 5. Stop Spending Money on Undifferentiated Heavy Lifting
so you don’t have
to...
We take care of...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
buy and install new hardware
set up and configure new software
build new data centers

43. 6. Go Global In Minutes

44. 1. Trade capital expense for variable expense
2. Lower variable expense than companies can do themselves
3. You don’t need to guess capacity
4. Dramatically improved speed and agility
5. Stop spending money on undifferentiated heavy lifting
6. Go global in minutes
The Benefits of Cloud
Computing

45. The Foundation for
21st Century Architectures

46. awsofa.info

47. Old world
Development
Experimentation
Flexibility
Years
$$$
Rigid
Availability Scarce

48. Old world
Development
Experimentation
Flexibility
Years
$$$
Rigid
Availability Scarce
AWS
Minutes
$0.00
Elastic
Plentiful

49. Transformation:
What drives it?
Who is doing it?
What is next?

50. Transformation:
What drives it?
Who is doing it?
What is next?

51. Every industry.

52. Banking, Financial Services
and Insurance

53. Banking and Financial Services
Extreme competition
New products and instruments daily
Rapid development and delivery
Rapid experimentation

54. Insurance
Very price sensitive
Highly competitive
Driven by data

55. Huge capacity requirements
(sometimes).

56. Large data volumes.

57. Stringent regulatory,
compliance and security
requirements.

61. Media & Entertainment

62. 1950 1960 1970 1980 1990 2000 2010
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
Print Only
Including
Online
Millions of 2012
Dollars
Newspaper Advertising
Revenue
Adjusted for Inflation, 1950 to 2012
Source: Newspaper Association of
AmericaCarpe Diem Blog

63. Media and Entertainment
New ways to monetize content
Competitive landscape changing
Highly competitive
Driven by data

69. Manufacturing

70. Manufacturing
Increasingly global
Highly collaborative
Significant scale and performance

71. West Coast
Data
Center
East Coast
Data
Center
Switzerland
Data
Center
80ms
120ms
80ms

72. CEED Collaborative Federated Environment
Access Materials Data and Models from Global Partners
With Governance, Controllership, and Ownership

74. Hospitality

75. Hospitality
Rapid growth
Cost conscious
IT is undifferentiated heavy lifting
A ‘long tail’ from B&B to boutiques

76. Rapid growth and huge
opportunities
for online engagement.

77. Focus on the customer

83. Retail and E-Commerce

86. Transformation:
What drives it?
Who is doing it?
What is next?

87. Transformation:
What drives it?
Who is doing it?
What is next?

88. The most radical and
transformative of inventions are
those that empower others to
unleash their creativity -
to pursue their dreams
“
”
Jeff Bezos, Letter to Shareholders, 2012