4. Today’s Menu
• Lifestyle business vs. Scalable business
Be mindful of what you will create
• Bring personal values to the corporate marketplace
Create a rudder in the water
• Of Wizards and Business-partners
Know your role and optimize for it
• Business metrics
marketing, finance, production, admin
5. Anne Kennedy
• President at Outlines Venture Group
• Co-host of CEOcoach
WebmasterRadio.fm
• Founder of Beyond Ink
World’s largest international consortium of digital marketing companies
• Author
Global Search Engine Marketing & Global Social Media Marketing
6. Gillian Muessig
• CEO at Outlines Venture Group
• Co-host of CEOcoach
WebmasterRadio.fm
• Co-founder of MOZ
World’s most popular provider of digital marketing software
• Board Member
and investor at companies in four continents