Twitter for Business take 2

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This is my presentation for New Business Minnesota from Aug. 12th.

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  • Started by Jack Dorsey
  • The demo: Early adpoters, the kind to get their friends to try it…
  • Users came up with many of the features, such as the @ reply, used for publiciallyreferancing someone, the hashtag, used for backchannel communications at events, and the DM
  • Twitter for Business take 2

    1. 1. Twitter for Business<br />How 140 characters has changed communications<br />
    2. 2. Who is this kid?<br />Mitchell Hislop<br />20<br />I have been doing social media for…<br />Cool (intl)<br />&lt;codename&gt; LINGO<br />www.mitchellhislop.com<br />
    3. 3. Twitter?<br />Twttr<br />21 March, 2006<br />SMS dispatch service<br />E.g. I am at this awesome club in SF<br />First message: “just setting up my twttr”<br />(http://twitter.com/jack/status/20)<br />
    4. 4. Twitter hits the mainstream<br />Everyone could use it<br />Everyone knew about it<br />The demographic of users caused the change<br />
    5. 5. @,#,D?<br />Users drove innovation<br />@ replies<br />Hashtags<br />Direct Messages<br />
    6. 6. Where is Twitter now?<br />~60 Million accounts<br />Public IM<br />Crowdsourcing<br />Business Tool<br />NOT a direct marketing channel<br />
    7. 7. How can businesses benefit from twitter?<br />Takeaway #1<br />
    8. 8. Case Study<br />Bob’s Widget Cranking Shop<br />@Bobcrankswidgets<br />
    9. 9. 3 steps for a business to use Twitter<br />Join<br />Listen <br />Engage<br />
    10. 10. Join<br />Join Twitter<br />Twitter.com<br />Join the conversation<br />
    11. 11. Listen<br />
    12. 12. How to Listen<br />Set up relevant searches<br />Follow Influencers<br />
    13. 13. 3 types of CSR tweets<br />Direct-negative<br />Direct-positive<br />Non-direct<br />
    14. 14. Direct-Negative<br />Users are reaching out to you-engage them for help, ideas, or just to fix the problem. Users want a solution in this case<br />
    15. 15. Direct-Positive<br />Users are happy! Thank them for their support, and ask if they have any feedback-this is a free focus group!<br />
    16. 16. Non-Direct<br />This needs attention right now. Stand up, go to your computer, and fix it. This person wants to vent and rant-can work against you in a big way<br />
    17. 17. Engage people about anything and everything<br />Twitter is a big conversation, a public IM, a cocktail party…<br />
    18. 18. Things to talk about<br />Good Things<br />Brand<br />Company<br />Product<br />Other peoples tweets<br />Events happening<br />What you are doing<br />Organic, original content<br />RT’s<br />Bad Things<br />Only talking about Brand, Company or Product<br />Shouting<br />
    19. 19. I propose a change<br />Think about it this way…<br />
    20. 20. Twitter doesn’t matter<br />
    21. 21. It could be any service<br />It just so happens to be Twitter right now<br />Twitter could change tomorrow<br />Users will stay the same<br />Users will want the same<br />
    22. 22. What Twitter means for business<br />A paradigm shift<br />A new channel for interacting<br />A new part of your marketing mix<br />
    23. 23. Contact us for resources<br />Any Questions? Q&A at the end.<br />Want to tweet about me?<br />@mitchellhislop<br />@coolintl<br />@codenamelingo<br />www.mitchellhislop.com<br />www.codenamelingo.com<br />

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