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Interactive Marketing for Foundations of Marketing

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My presentation for my Foundations of Marketing class, where I was teaching about interactive marketing

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Interactive Marketing for Foundations of Marketing

  1. 1. Interactive Marketing <br />Mitchell Hislop<br />Foundations of Marketing<br />
  2. 2. And why do I care?<br />Who is this guy<br />
  3. 3. Mitchell Hislop<br />21<br />Been in interactive for 2 years<br />Currently with SMCPros<br />Active with SMBMSP, MIMA, MinneBar<br />Presented at…<br />
  4. 4. Online Marketing 2.0<br />What is interactive?<br />
  5. 5. Online 1.0<br />Display ads<br />Keywords<br />Site/$$ focus<br />No focus on users<br />
  6. 6. Interactive Marketing<br />All about users<br />Help<br />Connect<br />Build relationships<br />$ will follow<br />CSR/Marketing/PR<br />
  7. 7. Tools/Tactics<br />SEO<br />Social Media<br />Design <br />PR<br />
  8. 8. SEO <br />Search Engine Optimization<br />Find what they are looking for<br />“If its good for users, its good for search”<br />Not gonna cover it today<br />Too techie<br />I could talk for days about it<br />Not totally marketing<br />
  9. 9. Its kind of a big deal<br />Social Media<br />
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  14. 14. Social Media:<br />Users connecting, sharing, and building relationships online<br />
  15. 15. Social Media 101<br />Users=champions<br />Make everything sharable<br />Encourage 1:1 dialogue, as well as conversing<br />Control != social media<br />Join the conversation<br />
  16. 16. Your brand is what others say when you aren’t in the room<br />
  17. 17. Basic Tools<br />Twitter<br />Facebook<br />Flickr<br />YouTube<br />Ning<br />
  18. 18. Twitter<br />
  19. 19. Facebook<br />
  20. 20. Web Design<br />Not my forte<br />MyklRoventine<br />I’m a developer and a strategist<br />Focus on users<br />
  21. 21. The Good, The Bad, and The Ugly<br />Case Studies<br />
  22. 22. Bad<br />
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  26. 26. Good<br />
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  29. 29. Bad:<br />Didn’t listen<br />Didn’t react<br />Made a damn dumb call<br />
  30. 30. Good:<br />Listen first<br />Leverage your fans<br />Enable users<br />Engage users<br />
  31. 31. Tools don’t matter<br />Paradigm shift<br />One to many<br />Sharing<br />Users<br />
  32. 32. Your Takeaways<br />“Homework”<br />
  33. 33. Social Media and you!<br />Connections<br />To future employers<br />To future friends<br />Personal Brand <br />
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  39. 39. All friends from social media<br />
  40. 40. Social Media and relationships<br />Long tail<br />Find people:<br />Like you<br />Think like you<br />Think differently than you<br />Can help you<br />You can help<br />
  41. 41. You, online and in real life<br />Personal Brand<br />
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  44. 44. Some Quick Stats<br />~1400 Followers<br />~700 FB friends<br />My content is seen by (potentially) 2100 people<br />Website gets ~1000 uniques/month<br />
  45. 45. WTF???<br />Im 21<br />Build a personal brand as an expert<br />People care what I say<br />Cost next to nothing<br />You can do it too<br />You might be doing it<br />That’s people to help you, too<br />
  46. 46. What do you want to talk about?<br />Quick experiment<br />
  47. 47. In Closing,<br />For more info, help getting started, or to tell me how wrong I am:<br />http://www.mitchellhislop.com<br />http://twitter.com/mitchellhislop<br />Google “Mitchell Hislop”<br />mitchell.hislop@gmail.com<br />
  48. 48. Questions?<br />Ask Them!!!<br />

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