동영상 gamification에 관한 ppt자료입니다.

1. GAMIFICATION
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2. INDEX
• What IS GAMIFICAITON?
• THE PROPERITES OF THE GAMIFICATION
• IMPORTANT PARTS OF THE GAMIFICATION
• THE CASE OF GAMIFICATION
• ONBOARDING
• HOW TO ONBOARDING
• CONCLUSION

3. WHAT IS GAMIFICATION?
• Gamification is the concept of applying game mechanics and
game design techniques to engage and motivate people to
achieve their goals
• Gabe Zichemann said that Gamification is using game
techniques and thinking to make users to concentrate in
solving questions.

4. THE PROPERTIES OF THE
GAMIFICATION
• 1) gameplay : enjoy game based on game rule
• 2) creativity: can play game efficiently by ourselves
• 3) communication: can communicate with other
people and satisfy through self- expression
• 4) reward: motivate people by score, prize money

5. IMPORTANT PARTS OF THE
GAMIFICATION
• The most important part in gamification is ‘fun’ .
• Secondly ‘reward’.
• Thirdly, ‘competition’.

6. THE CASE OF GAMIFICATION
• The case of gamification in Korea is
‘KB SMARKT’ of KB bank.
-Saving
-grow animals in animal farm which are in
application.
* Give “fun”

7. ONBOARDING
• Onboarding, also known as organizational socialization, refers to
the mechanism through which new employees acquire the
necessary knowledge, skills, and behaviors to become effective
organizational members and insiders.

8. HOW TO ONBOARDING?
• Show many things in short time.
• Do not give too many information.
• Let people win easily.
• Remember data. ex) big data

9. CONCLUSION
• Nowadays, gamification receive attention in the world.
• Cocacola, BMW, Macdonald
• We need to search exactly about consumers’ interest.
• Gamification is an attractive point for consumer.
• We need to study hard to develop gamification.

10. Thank you