The HOW of 'Innovation through Out of Box thinking'
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We all know that innovation comes through 'out of box' thinking. But the real question is 'HOW do you move Out of the Box'. This presentation will explain the HOW.
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The HOW of 'Innovation through Out of Box thinking'
- 1. Innovation is done by ‘Moving out of the Box’. But HOW does one do it? After the initial excitement, WHAT technique is to be used to do that. Simple actually. Move from product to its FUNCTION. 12/5/2014 www.innovatorsandleaders.com
- 2. How would you rate a novel umbrella which does not use any fabric hood to deflect the rain, uses electricity and lasts only for 15 minutes? 12/5/2014 www.innovatorsandleaders.com
- 3. • Most people I asked said, ' What's the great deal? Fabric, in any case, is cheap and what's an umbrella that lasts only 15 minutes. Huh, big deal!’ 12/5/2014 www.innovatorsandleaders.com
- 4. If you are basing your comment on the present utility of this device for use in rains, your comment is justified. But if you were an innovator, you could be smacked for making such a comment. 12/5/2014 www.innovatorsandleaders.com
- 5. How do a furniture designer produce a better chair? He plays around with the design of its four legs, seat, back-rest, capacity etc. This is so because primarily he believes that a chair is a 'contraption of four legs, one seat, a back-rest and maybe two arm-rests'. Inside this sandbox, he plays. 12/5/2014 www.innovatorsandleaders.com
- 6. • But the innovator moves from product to its function and purpose. Not what a chair IS, but what a chair DOES. • What does a chair DO? It helps you to sit comfortably. 12/5/2014 www.innovatorsandleaders.com
- 7. • To achieve that FUNCTION, any shape will do. Once you thus break out of the box of the present chair, you can even think of making a chair like the image that follows-- 12/5/2014 www.innovatorsandleaders.com
- 9. • You see, the typical businessman only improves the existing product, while the innovator moves from HIS PRODUCT to YOUR NEEDS- and makes a killing. 12/5/2014 www.innovatorsandleaders.com
- 10. • See the balance of this post here (https://www.linkedin.com/pulse/article/2014 1130082706-1711848-rate-this-product-twice- for-utility-and-for-innovation-value) 12/5/2014 www.innovatorsandleaders.com