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How HBO Changed The Game For Cable Television The Impact on Mass Media and Consumer Culture With The Hit Show Sex And The City Michele Moreno Asia Gaskin Justine Delgaudio Jessica Washkwich
A Brief History
1972 HBO launches basic cable   premium cable  pay per view
NY Rangers vs. Vancouver Canucks ,[object Object]
“ It’s Not TV” ,[object Object],[object Object],[object Object],[object Object],[object Object]
1975 MUHAMMED ALI JOE FRAZIER VS
1981 ,[object Object]
[object Object],1986 DIGITAL ENCRYPTION NO MORE UNAUTHORIZED VIEWING =
1980’S HBO FACES NUMEROUS LAWSUITS
Marketing Crisis ,[object Object],“ The Home Box” “ Start with Us on HBO” “ There’s No Place Like HBO” “ Let’s All Get Together” “ Watch Us Here on HBO” “ Simply The Best” “ IT’S NOT TV. IT’S HBO” “ We’re Out of Town Today”
1989 Media Empire ,[object Object],[object Object],[object Object],[object Object],[object Object]
PUSHING THE ENVELOPE ,[object Object],[object Object],[object Object],[object Object]
Global Reach
Home of the Hits
Quiz!!!! ,[object Object],[object Object],[object Object],[object Object]
Quiz!!!! ,[object Object],[object Object],[object Object],[object Object]
Target Demographics, Diversity, and Trends in HBO Programming and Viewership
The Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diversity in Programming ,[object Object],[object Object],[object Object]
Trends in Programming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends in Viewership ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quiz!!!! ,[object Object],[object Object],[object Object],[object Object]
HBO’s Sex and the City  ,[object Object]
The SATC HBO Template ,[object Object],[object Object],[object Object]
The inception of HBO’s use of SEX ,[object Object],[object Object],[object Object],[object Object]
The Pilot
HBO’s Template for Continued Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recipe for Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pound of SEX ,[object Object]
Pinch of  PRISON LIFE ,[object Object],[object Object]
Dash of  CRIME LIFE ,[object Object],[object Object]
Touch of  DEATH ,[object Object],[object Object]
Sprinkle of  FAME ,[object Object],[object Object]
WHAT DO YOU GET?
A POT FULL OF AWARD WINNING  CABLE TELEVISION  PROGRAMING!  HBO is the leader in cable TV nominations and wins at the Emmy’s
HBO Edge: ‘Get in and Get Out’ ,[object Object],[object Object],[object Object],[object Object]
HBO’s Edge: ‘No one does it like they do’ ,[object Object]
HBO’s Edge: ‘Sunday Night Block’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
HBO’s Edge: ‘Use of Themes’   ,[object Object],[object Object]
Current HBO Hits
Pop Quiz ,[object Object]
Pop Quiz  ,[object Object]
Sex and the City… and  Consumer Culture
Sexy Show … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sexy Syndication … ,[object Object],[object Object],[object Object]
Sexy syndication… ,[object Object],[object Object]
Sexy Syndication cont’d… ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Sexy Silver Screen  … ,[object Object],[object Object],[object Object],[object Object]
Sexy Style… Creating  a “New” New Hollywood   Fashion: the replacement of special effects  Sex and the City 2
Sexy  Sites…  ,[object Object],[object Object]
Sexy Signs… ,[object Object],[object Object],[object Object]
Sexy Signs…
Sexy Stuff  ,[object Object],[object Object]
Sexy Stuff
Sexy Time!...  ,[object Object],[object Object]

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