Details on UCB's upcoming 2018 comedy festival, DCM. 700 shows on 10 stages over 3 days.

1. Del Close Marathon
Sponsorship Deck
2018

2. Real Quick, Though:
WHO IS DEL CLOSE?
• Del Close worked as a writer, performer,
teacher and coach at Chicago’s Second
City, Improv Olympic and on Saturday
Night Live.
• The styles of improv taught and performed
by UCB and by improv schools across the
country were honed by Close and his
colleagues.
• Del Close’s work as a comedian spans
four decades; his influence reaches out to
the biggest names in comedy, past and
present, from Bill Murray to Tina Fey and
the founders of the UCB.

3. The Del Close Marathon
(DCM)
700 COMEDY SHOWS x 10 STAGES x 3 DAYS
June 29th–July 1st
The 20th anniversary
A H A PPEN IN G
A PA R TY
A PILGR IMA GE
LIKE NO OTHER
C OMED Y’S
C OA C H ELLA

4. 20TH ANNIVERSARY SHOW
AT CARNEGIE HALL
AM Y P O E H L E R . M AT T W AL S H .
M AT T B E S S E R . I AN R O B E R T S .
UCB’s founders will kick off the festival with a
special reunion show Thursday, June 28th
at Carnegie Hall.

5. WHO ATTENDS? WHO PERFORMS?
• Comedians, fans and groups from all over the world come
to DCM, including:
o Celebrity performers
o Improv groups from colleges
o Improv teams from cities across the country
o Comedy nerds and lovers of the art form
• UCB brings together a tribe of over 10,000 attendees
o All ages: college students and millennials are heavily
represented, along with comedy veterans and Gen
X’ers ages 35 and up, and more

6. WELL-KNOWN DCM PERFORMERS
• The UCB Four
o Amy Poehler
o Matt Besser
o Matt Walsh
o Ian Roberts
• Horatio Sanz (SNL, Great News)
• Bobby Moynihan (SNL)
• Sasheer Zamata (SNL)
• Anthony Atamanuik (The President Show)
• Adam Pally (Making History)
• Echo Kellum (Arrow)
• Gil Ozeri (Brooklyn Nine-Nine)
• Chad Carter (The Detour)
• Zeke Nicholson (Take My Wife)
• Hillary Matthews (Start Up)
• Lou Wilson (The Guest Book)
• Lauren Adams (Unbreakable Kimmy Schmidt)
• John Reynolds (Search Party)
• Jack McBrayer
• John Gemberling (Making History)
• Kirby Howell-Baptiste (Downward Dog)
• Tami Sagher (Don’t Think Twice)
• Jo Firestone (Fallon)
• Neil Casey (Making History)
• Shannon O’Neill (The Chris Gethard Show)
• Jason Mantzoukas (The House, The League)
• Scott Adsit (Big Hero 6)
• Becky Drysdale (OITNB)
• Peter Grosz (The President Show)
• Jessica McKenna (Party Over Here)
• John Lutz (Late Night with Seth Myers)
• Heather Ann Campbell (Eric Andre Show)
• Jon Glaser (Girls, Neon Joe)

7. LAST YEAR’S STAGES
UCB Chelsea:
26th Street West Side
UCB East Village (The Beast):
East 3rd Street
The Magnet Theater
School of Visual Arts
Silas Theater
Beatrice Theater
FIT Haft Auditorium
Theater for the New City
Cabaret
Cino
Community
Johnson

8. THIS YEAR’S NEW STAGE:
UCB HELL’S KITCHEN
• We’ve moved out of our Chelsea
theatre to a new space on 42nd
Street.
• Significant upgrade from the
previous basement space.
• Full-scale film production
capabilities.
• Broadcast and branding
opportunities for sponsors.

9. DCM 24-HOUR PARTY SPACE FOR PERFORMERS

10. ADJACENT VIP SPACE FOR CELEBRITIES

11. TRADITIONAL BENEFITS
o Signage
o Tickets (Carnegie Hall and DCM)
o Press Release
o Social Media Support
o Product Distribution/Sampling
NON-TRADITIONAL
o Activations
o Branded Shows
o Consumer Research
o Branded Content (Video, VR, etc.) by
Don’t Think Productions, UCB’s
production company
SPONSORSHIP
OPPORTUNITIES

12. ADDITIONAL BENEFITS
• Exposure to a highly engaged
community of comedians, fans and
influencers
• Increased reach via social media
and traditional media support

13. SPONSORSHIP TIERS
G O L D
S I L V E R
B R O N Z E
$100K
$50K
$10-25K
Premium Signage/
All Venues, and
Event Posters
Branded
Improv
Show
Creative
Content
Activation
DCM and
Carnegie
Hall Tickets
Party
Space
Integration
Social
Media
Support
Signage/ Party
Space and Event
Posters
Creative
Content
Activation
(Smaller Scale)
DCM and
Carnegie
Hall Tickets
Party
Space
Integration
Social
Media
Support
Signage/ Party
Space and Event
Posters
DCM and
Carnegie
Hall Tickets
Sampling
& Product
Distribution
Social
Media
Support

14. WHAT DCM & UCB
REPRESENT
“Here we are having the time of
our lives, in the city of dreams.”
“UCB is a big reason as to how I have a lot of my
friends now in the city, and I just owe them a lot
for bringing this great community to me.”
“It’s a mecca. A once-in-a-lifetime experience.”
“It’s the best weekend literally of the year.”
“We flew 30 hours just to be here for DCM.”
“DCM is where I’ve met my best friends in the entire
world. The smartest, funniest people I know.”
“I work as a human rights lawyer. Improv has been
an incredible part of my life because it has helped
me to not only express my artistic interests, but
also it has helped me just to be a better human
being, listening, and understanding my coworkers
and friends.”

15. CONTACT
Deidre Sullivan, Director of Brand Strategy
deidre@ucbcomedy.com | 917.648.1022
Sam Srinivasan, Sechel PR
sam@sechelpr.com | 612.845.2213

16. THANK YOU