Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2010 Ato Ato Media Kit


Published on

  • Be the first to comment

  • Be the first to like this

2010 Ato Ato Media Kit

  2. 2. ATO ATO INTEGRATED MEDIA - HISTORY Founded in 2004, ATO ATO is a multi-faceted marketing and entertainment company Formed a strategic alliance with China West Entertainment, promoter of international superstar concerts, in 2009
  3. 3. Branded Entertainment…" “An advanced form of advertising in which a brand is deeply integrated within a captive entertainment content, whether it is a TV program, TV drama series, feature film, online program, or live entertainment event”"
  4. 4. Branded Entertainment Planning +Tailored Program/Campaign for Advertisers +Comprehensive Project Management & Execution" Film & Filmed Entertainment Campaign " Television – Reality Shows, Dramas, " Online – Reality Shows, Dramas" Feature Film" Electronic Press Kits" ATO ATO SERVICES – WHAT WE HAVE BEEN DOING Live Entertainment Campaign & Celebrity Services" Concerts & Other Live Events" Celebrity Appearances" Celebrity Endorsement / Spokespersons Agreements" Event Management
  6. 6. ATO ATO TV PROGRAM – WHAT WE’VE DONE LYCRA WO XING WO SHOW I & II (TV + Web) • China’s First “Idol” Format Reality TV Show sponsored by Lycra, Coca Cola, Sony Ericsson, Dragon Airlines, Maxwell, Guangming • Number 1 Show on Friday Prime Time • Avg. 100+ Million Viewers Each Season • Program Ran 6 Seasons on Prime Time TV • Brand Value Over 900 Million RMB • Responsible for entire TV & online project creation & execution • Delivered: 15 Live Episode + 200 online clips
  7. 7. ATO ATO TV PROGRAM – WHAT WE’VE DONE PEPSI BATTLE OF THE BANDS (TV + Web) • China’s Largest Band Competition sponsored by Pepsi, Volkswagen, & SEMIR • Number 2 Show on Saturday Prime Time • 130+ Million Viewers on ZJSTV • 20+ Million Unique Visitor on Home Page • 200+ Million Page Views • 55+ Million Video Views • Responsible for entire TV & online project creation & execution • Delivered: 11 Live TV Episode + 1 Recap TV Episode + 1 Live TV Concert + 12 Live Web Show + 463 Online Video Clips + 8 Online Video Clips on LA Trip + Campaign Website
  8. 8. ATO ATO TV PROGRAM – WHAT WE’VE DONE L’OREAL BUZZ MY HEART (Web + TV) • 8 Episode Online Scripted Drama Series sponsored by L’Oreal • First Airing on Yoka/Youku/Tudou/PPLIVE • 5+ Million Unique Visitors in 8 Weeks • Second Window on CQSTV • Responsible for entire online project creation & execution • Delivered: 8 Online Episode + 8 Behind-The-Scenes Online Video
  9. 9. ATO ATO TV PROGRAM – WHAT WE’VE DONE TEFLON SMART COOK (Web + TV) • China’s first TV Chef Competition sponsored by Dupont Teflon • First airing on • 15+ Million Unique Visitors • 5+ Million Consumer Votes • Second Window on Travel Channel & QHSTV • Responsible for entire TV & online project creation & execution • Delivered: 10 TV Episodes + 36 Online Episodes + Campaign Website
  12. 12. THE MANAGEMENT TEAM ERIC ZHO – CEO As one of the pioneers of branded entertainment in China, Mr. Zho has helmed several groundbreaking, high-profile projects including Wo Xing Wo Show, China’s first Pop idol reality show produced in partnership with Universal Music Group and Shanghai Media Group. This prime time program, now in its 6th season, featured major brands Lycra, Coca Cola, Sprite, Dragon Air, Sony Ericsson and Maxwell, and was a huge success for Dragon TV attracting more than 100,000 applicants countrywide and over 100 million viewers each season. The show broke Dragon TV’s prime time ratings record and set a new standard for TV programming in China. In addition, Mr. Zho co-created the biggest rock ‘n’ roll project in Chinese history with PepsiCo, Pepsi Battle of the Bands. With over ½ billion RMB in marketing investment from Pepsi, marketing support that included prime time TV commercials across key national CCTV and Satellite TV stations, billions of Pepsi cans exposure, and nearly every large internet portal and newspaper talking about the project, Pepsi Battle of the Bands became a major catalyst propelling the underground band music scene in China into the mainstream. The show aired on China’s Zhe Jiang Satellite Channel, and consistently ranked in the top 2 highest rated shows on prime time across China with over 130 million viewers tuning in, in addition with 55+ millions video views on the internet, 200+ millions of page views on its home page (, and thousands of media mentions. Other notable projects created by Mr. Zho include Teflon Smart Cook, China’s largest online Chef competition that received 15+ millions of video views on (, and Pepsi Creative Challenge, an online TV commercial script competition that received over 120 million page views over an 8 week campaign period on Netease ( and is currently running its 5th season campaign. Mr. Zho is widely regarded as an expert in the field of branded entertainment & reality programming and has been invited by the world-renowned CLIO Advertising Awards and the American Chamber of Commerce to speak on this topic. Clients Mr. Zho represented in past include: Pepsi, Pepsi Max, Coca Cola, Sprite, Dupont Lycra, Dupont Teflon, Motorola, Lay’s, Estee Lauder, L’Oreal, SEMIR, Volkswagan, MAC Cosmetics, Sony Ericsson, Guess, and Diesel, to name a few. Mr. Zho has also worked with many Greater China celebrities including: Alan Tam (HK), Hakin Lee (HK), Jackie Cheung (HK), Shawn Yue (HK), Kelly Chen (HK), Andy Hui (HK), QiQi (HK), Stephanie Sun (HK), Evonne Hsu (TW), Jolin Tsai (TW), Show Lo (TW), Wilbert Pan (TW), Vanness Wu (TW), The Fall Out Boys (US), SMASH!! (RUS), David Wu (TW), Cui Jiang (CHN), Kimi (CHN), Essay Wong (CHN), and Jason Zhang (CHN). Mr. Zho graduated from Brown University and attended NYU Film School.
  13. 13. STEVE SYBESMA – COO Mr. Sybesma’s entire life has revolved around the core business of live entertainment. In the process, he has touched almost every aspect of the American live entertainment industry, and now including concerts and live television in China, beginning when he organized and promoted his first concerts in 1971. Since that time, he has developed and co- developed many important entertainment companies and live music venues that have produced and promoted more than 6,500 concerts and other events including Broadway shows, live boxing, motor sports, festivals, fairs, Live TV specials, exhibitions and more. He has produced concerts with almost every major artist in the world including The Rolling Stones, Paul McCartney, U2, Elton John, The Police, Sting, Frank Sinatra, Bob Hope, The Eagles, Bruce Springsteen, Prince, Dave Matthews Band, The Grateful Dead, and Michael Jackson, to name a few. In 1974 Mr. Sybesma joined with Dave Lucas and in just a few short years built Sunshine Promotions into one of the largest concert companies in the United States, promoting concerts in Indiana, Ohio, Kentucky, Tennessee, West Virginia, Virginia, Georgia, Mississippi and Nevada and expanding into Puerto Rico in 1984. As early as the late 1970’s the company was producing in excess of 250 concerts per year, and was ranked as one of the top 10 U.S. concert promoters during the following fifteen years. In 1997 Lucas and Sybesma sold Sunshine Promotions and five other companies they had developed, including the 25,000 seat Deer Creek Music Center (Indianapolis, IN), the 20,000 seat Polaris Amphitheater (Columbus, OH), and the 2,700 seat Murat Theater (Indianapolis, IN), to Live Nation Entertainment’s predecessor SFX Entertainment, and where Sybesma remained as COO of the companies until October 2000. Mr. Sybesma established China West Entertainment in 2004 which became a well known and respected brand in China for bringing in artists including Norah Jones, James Brown, The Black Eyed Peas, Ziggy Marley, The Roots, James Blunt, Kanye West, and more. In February 2009 Sybesma brought his experience to Ato Ato where he now serves as Chief Operating Officer. THE MANAGEMENT TEAM
  14. 14. GIL WADSWORTH – HEAD OF PRODUCTION Gil Wadsworth began his career with the Greatest Show on Earth. In 1979 he graduated from Ringling Brothers Barnum and Bailey’s prestigious Clown College in Venice Florida. Gil also holds a MFA summa cum laude from the University of Florida, and is a graduate of the Directors Guild of America’s Los Angeles Directors Program. Gil has worked as a staff Producer/Director for HBO, Showtime, Republic Pictures, United Artists, and Viacom. In 1995 he created two independent film and television production companies, Sterling Pacific Films and Loch Lomond Entertainment. Gil has had Housekeeping Contacts with Paramount Pictures, Viacom Television, USA Network, Columbia Pictures, Universal Television Enterprises, and Twentieth Century Fox Television. He has to his credit, 43 feature films, 13 television series, 8 Movies of the Week, plus assorted commercials, documentaries and music videos. Some of Gil’s television credits include the highest rated syndicated one-hour cable series, Team Knight Rider (Universal Television and The United Paramount Network); the number one rated half hour live action comedy series, Howard Stern’s Son of the Beach (20th Century Fox Television and the FX Network); the award winning film, The Apartment Complex (Showtime and Viacom); The Burbs (Imagine Entertainment, Columbia Pictures Television, and NBC); and he wrote and directed the film festival winner, The Glass Jar starring Tony Award winner Anthony Crivello, C. Thomas Howell, and John Kassir. THE MANAGEMENT TEAM
  15. 15. THANK YOU Ato Ato Integrated Media" Rm.107, Bldg.10, 652 Changshou Lu" Shanghai 200060 China T: + 8621 6277 5850" F: + 8621 6277 5853 Eric Zho, CEO" Steve Sybesma, COO"