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Overview The    main objective is to integrate the many characters and personalities on HBO with famous brands.
Target Audience True Blood- 18-35 years old The Newsroom- 24-49 years old Game of Thrones- 18-49 years old Boardwalk E...
Competition Cinemax Showtime STARZ ENCORE TBS TNT Etc.
Integrated Advertising
Social Media Strategy The social media strategy includes video  ads and pictures of certain characters  with their respec...
Show StrategyA   product placement strategy would be  implemented. It wouldn’t be over the top just enough for  brand re...
Closing Theoverall idea would be to increase subscribers for HBO by increasing the profile of the actors on HBO.
HBO
HBO
HBO
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HBO

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HBO

  1. 1. Overview The main objective is to integrate the many characters and personalities on HBO with famous brands.
  2. 2. Target Audience True Blood- 18-35 years old The Newsroom- 24-49 years old Game of Thrones- 18-49 years old Boardwalk Empire- 35-49 years old Etc.
  3. 3. Competition Cinemax Showtime STARZ ENCORE TBS TNT Etc.
  4. 4. Integrated Advertising
  5. 5. Social Media Strategy The social media strategy includes video ads and pictures of certain characters with their respective brands. We also want our characters on the brands sites promoting the product.
  6. 6. Show StrategyA product placement strategy would be implemented. It wouldn’t be over the top just enough for brand recognition.
  7. 7. Closing Theoverall idea would be to increase subscribers for HBO by increasing the profile of the actors on HBO.

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