3. Facebook's mission is to give people the power to share and
make the world more open and connected. Millions of people
use Facebook every day to keep up with friends, upload
photos, share links and videos, and learn more about the
people they meet.
Habari Media is the official partner for Facebook across sub
Saharan Africa with a key focus on Kenya, Nigeria and South
Africa. The Habari Media Facebook team helps marketers
reach their customers on Facebook whilst educating them on
best practice techniques to meet business objectives.
Habari Media’s Facebook team is pioneering digital innovation
into Africa by working with top tier brands including P&G,
Unilever, GM, Vodacom, MTN and Diageo to build effective
page, media and technology strategies that engage and
resonates with their target audience.
5. Digital infrastructure, providing global reach, and an
“always on” mentality has been re-drawn along digital and
social lines, putting people back at the heart of business.
As digital has evolved rapidly from indexed content, to
algorithmic search, to social, consumers increasingly have
more tools to manage online activity into a more
interactive, personalised experience.
Habari Media’s Professional team offers a unique 360-
degree approach to speaking to your target market, from
world news, niche business and investment, corporate,
personal finance and social media insight platforms.
6. Digital infrastructure, providing global reach, and an
“always on” mentality has been re-drawn along digital and
social lines, putting people back at the heart of business.
As digital has evolved rapidly from indexed content, to
algorithmic search, to social, consumers increasingly have
more tools to manage online activity into a more
interactive, personalised experience.
Habari Media’s Professional team offers a unique 360-
degree approach to speaking to your target market, from
world news, niche business and investment, corporate,
personal finance and social media insight platforms.
7.
8. Habari Media Lifestyle includes a range of high profile passion
websites with a core focus on entertainment, lifestyle and leisure.
Most noticeable is the audience’s continued interaction and high
level of engagement with the platforms, due to the relatable
content to user’s hobbies, daily interests and the level of
entertainment the sites offer.
All aspects of daily life are covered and through this, a diverse
range of brands are compatible across the platforms and are
able to easily connect and engage with their target markets.
The team is linked directly to the platforms’ ability to reflect the
attitudes and values of their readers, as well as satisfy their
intricate needs, wants and aspirations.
9. PI = 1,141,160 and UB = 114,066 PI = 22,456,862 and UB = 565,209
Average age: 21-40 Average age: 25-45
PI =257,593 and UB = 94,735 PI = 233,290 and UB = 50,562 PI = 233,290 and UB = 50,562
Average age: 18-35 Average age: 40 Average age: 40
10.
11. Mobile has evolved into the 7th Mass Media channel with more cell
phones in the world than all televisions and PCs combined. There are
now 45 million registered SIM cards in South Africa with the most active
user base of mobile internet in Africa.
This gives mobile huge reach with over 85% penetration through
various LSM levels. Mobile advertising is interactive, targeted,
instantaneous, cost effective and absolutely measurable. It offers age,
gender, location and handset targeting. The mobile medium offers
unique moments of consumer engagement due to the close and
personal relationships people have with their phones; moments that
other platforms are unable to deliver.
Habari Media’s mobile team can structure a package suitable to your
target market and provide you with a comprehensive mobile
advertising strategy.
12. UB = 80 500 PI = 72 000 000 PI = 35 000 000 PI = Unlimited
Average age: 16-26 UB = 4 500 000 UB = 12 000 000
Average age: 30 Average age: 30 Network
PI = 1 700 000 PI = 300 000 PI = 1.3 Billion UB = 2 000 000 PI = 60 000 000
UB = 114,066 UB = 95 000 UB = 11 000 000
Network Network
Average age: Mailer Base
Average age: SMS Base
41 25-44
