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Tapping The Mainline

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Given at SHiFT 08 in Lisbon, Portugal

Published in: Design, Technology

Tapping The Mainline

  1. 1. Tapping the Main Line Designing for learned and evolved responses Mike Stenhouse / Trampoline Systems / Donotremove
  2. 2. “ To further confound the problem of understanding motivation, Maslow points out that motives are not always conscious. In the average person, he believes, they are more often unconscious than conscious — showing the influence on his thinking of Freudian psychologists who have long been concerned with the hidden causes of human behavior. en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs
  3. 3. “ Unfortunately, we quickly find out that expectations don’t drive how users interact with our designs. They look elsewhere, to the visual clues and a well- designed flow, to ensure they have the delightful experience we’re hoping for. icanhaz.com/greatexpectations
  4. 4. Map vs Territory
  5. 5. piclens.com
  6. 6. virb.com
  7. 7. flickr.com
  8. 8. iwantsandy.com
  9. 9. “ Angry sales rep: I hate how Amazon thinks it knows me. overheardintheoffice.com/archives/007194.html
  10. 10. dopplr.com
  11. 11. underconsideration.com/speakup/archives/004262.html
  12. 12. “ Account executive: So, who'd you vote for? Creative director: Obama, he's got cool logos. overheardinnewyork.com/archives/015249.html
  13. 13. delicious-monster.com
  14. 14. Social psychology
  15. 15. Social proof
  16. 16. 37signals.com
  17. 17. techcrunch.com
  18. 18. linkedin.com
  19. 19. 37signals.com
  20. 20. trig.com
  21. 21. myspace.com/lilymusic
  22. 22. flickr.com
  23. 23. flickr.com
  24. 24. “ Here’s the cool thing about Twitter. It’s side by side communication. Here’s a picture of Dan & I (Ed). Say Dan twitters ‘hey, I’ve found this amazing site, go check it out.’ Do I question it? Do I have defenses up? No. I go straight there. icanhaz.com/twittertao
  25. 25. youtube.com
  26. 26. facebook.com
  27. 27. Similarity
  28. 28. freshbooks.com
  29. 29. google.com
  30. 30. wordtracker.com
  31. 31. Rapport
  32. 32. “ A close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well. “Rapport” in the dictionary
  33. 33. “ The more Themail confirmed their expectations—that is, their mental model of what their relationships were like —the more they enjoyed using the tool. alumni.media.mit.edu/~fviegas/projects/themail/study/index.htm
  34. 34. myspace.com/smatka
  35. 35. Reciprocity
  36. 36. Cadbury’s
  37. 37. Pot Noodle
  38. 38. blinksale.com
  39. 39. Permission
  40. 40. songkick.com
  41. 41. songkick.com
  42. 42. silverbackapp.com
  43. 43. “ Hartmann argued that gratification is gained from the sheer exercise of one's functions, as when a child is delighted by learning to walk or to draw, and Rapaport identified novelty-seeking as a self- rewarding activity. encyclopedia.com/doc/1O87-egopsychology.html
  44. 44. “ The ideal in gameplay, the goal every developer aims for, is an experience that keeps players in a “flow” state — constantly surfing the edges of their abilities without bogging down. [...] The flow comes from constantly discovering innovative ways to solve these open- ended problems. wired.com/gaming/virtualworlds/magazine/15-09/ff_halo
  45. 45. Natural limits
  46. 46. “ The assistant professor of cognitive science at Rensselaer Polytechnic Institute has demonstrated that the shapes of letters in 100 writing systems reflect common ones seen in nature: Take the letter “A”—it looks like a mountain, he says. And “Y” might remind one of a tree with branches. He also showed that across different languages most characters take three strokes to write out. That’s because, he says, three is the highest quantity a person’s brain can perceive without resorting to counting. sciam.com/article.cfm?id=understanding-how-our-bra
  47. 47. “ There is a span of absolute judgement that can distinguish about seven categories and that there is a span of attention that will encompass about six objects at a glance. musanim.com/miller1956/
  48. 48. havenworks.com
  49. 49. “ It seems that by adding more dimensions and requiring crude, binary, yes-no judgements on each attribute we can extend the span of absolute judgement from seven to at least 150. musanim.com/miller1956/
  50. 50. “ Dunbar’s surveys of village and tribe sizes also appeared to approximate this predicted value, including 150 as the estimated size of a neolithic farming village; 150 as the splitting point of Hutterite settlements; 200 as the upper bound on the number of academics in a discipline’s sub- specialization; 150 as the basic unit size of professional armies in Roman antiquity and in modern times since the 16th century; and notions of appropriate company size. en.wikipedia.org/wiki/Dunbar's_number
  51. 51. lifewithalacrity.com/2004/03/the_dunbar_numb.html
  52. 52. Pattern matching
  53. 53. kare.com
  54. 54. icanhaz.com/googleeyes
  55. 55. boxesandarrows.com/view/cues-the-golden
  56. 56. netvibes.com
  57. 57. labs.digg.com/arc
  58. 58. garrettdimon.com/archives/2008/1/22/
  59. 59. business.gov.uk
  60. 60. dopplr.com
  61. 61. Stories
  62. 62. donotremove.co.uk oo5.whatiminto.com trampolinesystems.com contentwithstyle.co.uk The End
  63. 63. Influence by Robert Cialdini Sources of Power by Gary Klein Permission Marketing by Seth Godin A Theory of Fun by Raph Koster Mind Hacks by Stafford and Webb Blink by Malcolm Gladwell Tricks of the Mind by Derren Brown Yes! by Goldstein, Martin & Cialdini Freakonomics by Levitt & Dubner Paper
  64. 64. en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs underconsideration.com/speakup/archives/004262.html everything2.com/node/1106547 en.wikipedia.org/wiki/Copycat_suicide copyblogger.com/social-proof-herd-it-through-the-grapevine en.wikipedia.org/wiki/Fundamental_human_needs the-deblog.com/2008/04/shafted-41-hour.html webventurer.com/blog/thirty-day-challenge-3/key-concepts/the-tao-of-twitter encyclopedia.com/doc/1O87-egopsychology.html ok-cancel.com/archives/article/2006/04/the-usability-of-urinals.html slideshare.net/blackbeltjones/polite-pertinent-and-pretty-designing-for-the-newwave-of-personal- informatics-493301 overheardinnewyork.com/archives/015249.html uie.com/brainsparks/2008/06/08/uietips-article-the-wheres-and-whens-of-users-expectations e-consultancy.com/out.asp?url=http%3A%2F%2Fwww%2Eenquiro%2Ecom %2FEyetracking2%2DSample%2Epdf boxesandarrows.com/view/cues-the-golden garrettdimon.com/archives/2008/1/22/evolution_of_a_header sciam.com/article.cfm?id=understanding-how-our-bra musanim.com/miller1956 en.wikipedia.org/wiki/Dunbar's_number lifewithalacrity.com/2004/03/the_dunbar_numb.html Electronic
  65. 65. flickr.com/photos/clocky/193557826 flickr.com/photos/laurie_pink/2446789763 flickr.com/photos/luisrubio/273935981 flickr.com/photos/andrewn/192711044 flickr.com/photos/amalthya/408368786 flickr.com/photos/ulleskelf/1409518988 flickr.com/photos/paytonc/139185859 flickr.com/photos/jordanroher/228479411 flickr.com/photos/bijijoo/2121103205 flickr.com/photos/blueisbest/339161956 flickr.com/photos/citnaj/1548695025 flickr.com/photos/alexadan/2127928417 flickr.com/photos/krypto/481230057 flickr.com/photos/daadi/2197059771 flickr.com/photos/momorgan/1485263389 flickr.com/photos/blueandwhitehoops/2294861912 en.wikipedia.org/wiki/Image:CavePainting1.jpg flickr.com/photos/niwru/91591044 flickr.com/photos/antmoose/84543977 flickr.com/photos/brainfarts/2518171466 Thanks
  66. 66. donotremove.co.uk oo5.whatiminto.com trampolinesystems.com contentwithstyle.co.uk The End

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