2. The government attaches great importance to the design of
the built environment. Good design is indivisible from good
planning and should contribute positively to making places
better for people. The government s objective for the
planning system is to promote good design that ensures
attractive, usable and durable places. This is a key element
in achieving sustainable development.
— Draft National Planning Statement, August 2011
2
3. the value of good design
Health Children Environment Community
Climate
Homes Change Business Inclusion
Mitigation
Crime
Economy Road Safety Sustainability
Prevention
urban design london
4. the value of good design
Business
Economy
urban design london
5. growth and design quality
intrinsic property value
value from better public realm
retaining people who can
understanding the drivers of the economy
5
6. 1. intrinsic property value
It s what attracts people to a property in the first place.
Even more important now–the most important thing is
getting someone interested.
At times like this, design is something that can be used as a
real selling feature.
Well-designed properties are the only ones that are moving
at the moment.
Impression is important with offices.
People are looking for something with character and good
space for money.
- 2009 Places Matter! survey
14
7. 2.value from better public realm
Better streets result in higher market prices. Research shows that in London an
achievable improvement in street design quality can add an average of 5.2 per cent to
residential prices … and an average of 4.9 per cent to retail rents.
Business
urban design
8. 2.value from better public realm
In Sheffield the Grade 1 listed town hall
was refurbished and public square around
it has been upgraded. Two further public
squares, Millennium Square and St Paul’s
Place were created.
The first commercial office building at St
Paul’s Place was pre-let at a record rental
level for the city. Vacant and underused
sites near City Hall are being developed
brining new jobs and prosperity to the city
Economy
urban design
9. 3. people who can
people who can choose better
places to live
9
10. The competitiveness of the West Midlands depends on the
ability of the region to retain and attract graduates who can
bring innovative ideas that will encourage business growth.
- Advantage West Midlands 2009
A 10% increase in the proportion of an area s adult
population with a BA in 1980 predicts 6% more income
growth between 1980 and 2000. As the share of the
population with college degrees increases by 10%, per
capital gross metropolitan product rises by 22%.
- Edward Glaeser (based on US Census bureau data)
10
17. [in 2010] The number of Black Country
residents with degrees reduced by 3,640
people.
— The Black Country State of the Sub-Region Overview February 2011
17
18. 4. the drivers of growth
On average as the share of a country s population that is
urban rises by 10%, the country s per capita output
increases by 30%. Per capital incomes are almost four
times higher in those countries where a majority of people
live in cities than in those countries where a majority of
people live in rural areas.
- Edward Glaeser (based in UN population data)
18
19. Our major metros already generate more than three-quarters of
our gross domestic product…the next economy will be largely
metropolitan, in form and function. 100 metropolitan areas that
after decades of growth take up only twelve percent of our land
mass, but harbour two-thirds of our population and generate
seventy-five percent of our gross domestic product.
- Bruce Katz, Vice President and Director of the Metropolitan Policy Program at the
Brookings institution 2010
19
