inCitu maps the world's future built environment into augmented reality, using state-of-the-art visualizations and data to empower developers, governments, and citizens to collaborate on the future of cities.

1. Investment Deck | July 2022
in si tu // adverb
in its natural place
.
Augmented Reality-powered Cities Future

2. Mission .
inCitu is mapping the world’s future built environment in AR, in
order to empower residents in the process of urban change.

3. Envisioning the future of cities
is too inaccessible and non-
transparent for the quality and
pace of urban development our
cities must produce
City Planning is OUTDATED .
The Problem .

4. > Major distrust result in opposition to
any urban change
> Classic participants usually have strong
interest to stop development
> Projects are rejected, delayed, or
counterproductive
> The world gets urbanized, but Cities
become more and more unaffordable
The Problem .

5. inCitu uses immersive technologies
to bring people together in the
process of urban change
We take city planning out of City Hall
and into the urban context to win
community support while effectively
crowdsourcing stakeholders' feedback

6. Users get notified about
proposed developments in
their areas of interest; QR’s
near under-review projects
create awareness, in-situ.
People are more receptive to
density when it’s built.
Exploring the future on-site
in AR makes residents more
positive about- and open to-
change.
Easy participation through a
mobile app, in lieu of lengthy
public hearings allows a large,
diverse, representative audience
to take part in the planning
process.
Informed Empowered Impactful
Augmented
Reality
Civic
Engagement
How it works .
Hyper-local
geofencing
Download from App Store: inCituAR

7. 15 MONTHS
PLAN
APPROVED
PLAN
APPROVED
Cost
Time
2yr
1yr 3yr 4yr
40
mo
$750K
$2M
Smart engagement
along the complete
planning cycle
accelerates development
from concept through
entitlement to completion
Community
Engagement and
Public Review >>
Conceptual
Design >> Post Approval >>
$750K
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
15 MONTHS
PLAN
APPROVED
Multi-Phase Savings .
* Based on NYC average planning timeline
inCitu makes MORE PEOPLE become YIMBY’s

8. Community Engagement and Public Review >>
Preliminary Planning >> Post Approval >>
Business Model .
Cities are our channels
advocate, incentivize and/or require
state-of-the-art community engagement
inCitu
“Sandbox”
>> >>
Developers subscribe
to de-risk, improve and speed up their
projects with representative public input
Residents use the tool
To become part of urban change
Design Teams
! Developers / Architects
! Planning Tool
! Feasibility Studies
! Zoning analysis
inCitu
Classic
Engagement
Package
Developers
continue to:
! Mitigate public
concerns from
approval to project
completion
! Use the AR as a
marketing tool
Augment
the
future

9. $11.49T spent on construction
in 2020 worldwide; expected
to get to $16.6T by 2025
$46B
$10.1B
Planning budget in
urban areas of target
Obtainable allocated budget to
large scale infill development
Source: Business Wire Global Construction
Market Analysis
$505MM
0.4% of construction cost
Is considered to be planning
Source: UN Data, 2018
780 municipalities with
>50,000 residents;
22% of the US population
First vertical: Large
development
projects
Assuming 5% of new construction are large
developments. Source: NYC Construction Dashboard
Addressable Market .
CAGR 29.3%
2021-2028
Global Smart Cities Market

10. Large-Scale Developments
Large-Scale Developments
We work with the largest Real-Estate Developers
in the country to accelerate the approval of large
residential and mixed-use developments
Proactively lifting the standard of how
planning is communicated:
> Build Trust: Reduce fear and excite people
about visions to their neighborhood
> Create Confidence: Incorporate hyper-local
knowledge for successful inclusive planning
>>
Go-To Market Strategy .
1
1
^^ BOTTOM UP ^^
^^ BOTTOM UP ^^

11. Smart Cities Network & Channels
We build relationships with Urban Tech and Smart Cities
key players worldwide to nurture the ground for
effective private- and public-sector adoption;
> Winners of US Ignite + Facebook Reality Labs
AR Challenge in Long-Beach, CA (August 2021)
> Winners of Revive! Challenge by Colorado
Smart Cities Alliance (August 2021)
> Winners at the Startup to watch
competition at AWE US 2021 (Nov ‘21)
> Won a major grant from Snap
as a GHOST Fellow (Nov ‘21)
> Winners of 2022 Smart 50 Award (April ‘22)
>>
Go-To Market Strategy .
2
2
TOP DOWN
^^ ^^
TOP DOWN
^^ ^^

12. Flywheel .
inCitu
Adoption
Better alignment
between City
Stakeholders
Intelligent,
Efficient
Planning
More
Residents
involved
Shorter Planning
Cycles
Greater trust in
City Government
Disrupting Urban Development to create Social and Economic success .
New Era of
City Development
New Era of
City Development

13. Business Roadmap .
Red-Hook, BK
AR Community-
led planning
July 2020 May 2021 Q3+Q4 2021
2019 2022 Q1
Selected for a 2-year
EIR Program for Eric
Schmidt’s social
impact organization
inCitu Midtown Manhattan
Pilot // MN Community
Board 5 + PAU Studio
pilots+demos across the US;
first revenue + first city-
partnership
Raised Venture-Led Pre-seed
Product v2: engagement+data
SCC’22 + Smart Columbus
NYC City-Wide Campaign
Q2 2022: Seed Round

14. First Pilot: inCitu Midtown Manhattan | May 2021
Manhattan Community Board Five used inCitu to assess the future density of
Penn Station area, visualizing a proposal to relocate Madison Square Garden.

16. We got younger, mixed-income, mixed-education level and
more renters than the classic participants in city planning
*Users replied to an in-app survey upon downloading; data of 56 responders
Critical Product-Market Fit: Diversifying Participation

17. Ecosystem .
AR
Community
Engagement
Smart
Planning
Govtech
Smart
Planning
Govtech
Community
Engagement

18. Team & Advisors .
Alexandros Washburn
Co-founding Senior Advisor
Principal, DRAW Brooklyn
NYC’s Chief Urban Designer
(2007-2014)
Supported by
Schmidt Futures
Managing Partner, HR&A Advisors
Founding Director NYC DCP
Capital Planning (2014-2017)
Danny Fuchs
City Development Advisor
Entrepreneur-In-Residence,
Schmidt Futures (2020-2022)
Architect (TAU 2013) +
Urban Data Scientist (NYU CUSP ‘18);
F-15 & F-15I Flight Simulator
Trainer (IAF 2005-2008)
Dana Chermesh
Founder and CEO
Computer Engineer &
Transportation Planner
Cornell Tech [2022]
University of Oregon
[2017]
Tyce Herrman,
Head of Product
AR researcher and creative
technologist, Brown Institute for
Media Innovation
AR design Professor, NYU Tisch
Ziv Schneider
Head of Design
Land-use Attorney, Strook
& Lavan LLP
Ashley Doukas
Land-use Advisor
H/L Ventures
Aleka Raju
BS Finance & Economics, NYU
Stern (2016) MS Urban Science
& Informatics, NYU CUSP (2021)
Tech Policy Advocate
Data Science Intern

19. Why Now ?
ARPA Funds
$350M to State &
Local Governments
for inclusive,
equitable recovery
Political Momentum
AR becomes
ubiquitous
AR Market worth
$340.16B by 2028
CAGR 43.8%
Technology is here
Stagnated,
counterproductive,
exclusive planning
cost lives
Climate Change &
Public Health
* Source: PR Newswire Feb 2021

20. Why Now ?
We can and must transform a fight into a conversation

21. Thank you
inCitu.us | hello@incitu.us