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The Data Privacy Paradox

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A presentation for the XTEND Network
London, February 7th, 2017
http://www.theexecutivenetwork.org.uk/event-tuesday-7th-february-2017/

We are all skeptical of how businesses and Government use our personal data. Yet, every one of us demands personalised services, which can only be provided if we relinquish our hold over our data. You call a customer service helpline, you expect the agent to know you and the details of your account. If you get offers from retailers, you expect them to be relevant. This is the ‘Data Privacy Paradox’.

The talk is for anyone with an interest in the pervasive use of personal information today, in business, government and socially – and who wants to know what to do.

The audience will get a clear view of what Big Data is, how it is used, and how to think about data privacy issues. Mick will then provide very practical thoughts on dealing positively with the Privacy Paradox, to help get better business results

Published in: Business
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The Data Privacy Paradox

  1. 1. © mick yates 2017 page 1 mick yates / LeaderValues Visiting Professor, University of Leeds the data privacy paradox
  2. 2. © mick yates 2017 page 2 5exabytes of Human Speech
  3. 3. © mick yates 2017 page 3
  4. 4. © mick yates 2017 page 4 internet of things 21 billion connected devices in 2020
  5. 5. © mick yates 2017 page 5 120 exabytes a day 2020 forecast
  6. 6. © mick yates 2017 page 6 personalisation
  7. 7. © mick yates 2017 page 7
  8. 8. © mick yates 2017 page 8 only 13 per cent of the public trusts providers to secure sensitive data
  9. 9. © mick yates 2017 page 9
  10. 10. © mick yates 2017 page 10
  11. 11. © mick yates 2017 page 11 • privacy is not usually practically breached at the point of collection, or when it is anonymised and aggregated • privacy is breached when the data is used on an individual basis in ways that the individual does not want it to be used • immutability • whose benefit • individual impact
  12. 12. © mick yates 2017 page 12 • easier access to own data (what data is held & by who) • clarity on how personal data is processed and used • right to data portability, making it easy to transfer data • every organization to appoint a Data Protection Officer EU GDPR (2018)
  13. 13. © mick yates 2017 page 13 includes IP addresses
  14. 14. © mick yates 2017 page 14
  15. 15. © mick yates 2017 page 15 EU ‘Digital Single Market’ ePrivacy rules go beyond traditional telecoms privacy will be guaranteed for content of communication as well as metadata need to be anonymised or deleted if users did not give their consent
  16. 16. © mick yates 2017 page 16
  17. 17. © mick yates 2017 page 17 only YOU can access ALL of your data
  18. 18. © mick yates 2017 page 18 regulation
  19. 19. © mick yates 2017 page 19 technology
  20. 20. © mick yates 2017 page 20 ask the RIGHT business question
  21. 21. © mick yates 2017 page 21 offer a FAIR exchange
  22. 22. don’t use a REAR VIEW mirror
  23. 23. © mick yates 2017 page 23 data ethics are GOOD for business
  24. 24. © mick yates 2017 page 24 be COOL not creepy
  25. 25. © mick yates 2017 page 25 mick yates / LeaderValues Visiting Professor, University of Leeds the data privacy paradox

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