A presentation for the XTEND Network
London, February 7th, 2017
We are all skeptical of how businesses and Government use our personal data. Yet, every one of us demands personalised services, which can only be provided if we relinquish our hold over our data. You call a customer service helpline, you expect the agent to know you and the details of your account. If you get offers from retailers, you expect them to be relevant. This is the ‘Data Privacy Paradox’.
The talk is for anyone with an interest in the pervasive use of personal information today, in business, government and socially – and who wants to know what to do.
The audience will get a clear view of what Big Data is, how it is used, and how to think about data privacy issues. Mick will then provide very practical thoughts on dealing positively with the Privacy Paradox, to help get better business results