2. OUR BUSINESS
• SERVE AUTHENTIC INTERNATIONAL COFFEE WHILE PROVIDING A INVITING ATMOSPHERE TO SOCIALIZE,
WORK AND DRINK A QUALITY CUP OF COFFEE.
• OFFERINGS: PREPARED COFFEE AND TEA FROM DIFFERENT COUNTRIES, WHINE, PASTRIES AND
MISCELLANEOUS PRODUCTS FROM THE REGIONS WE OBTAIN OUR COFFEE BEANS FROM.
• ASSOCIATION WITH SPECIALTY COFFEE ASSOCIATION OF AMERICA

3. THE NEED
• “INSTEAD OF GIVING A CUSTOMER A RUSHED EXPERIENCE WE CREATE AN OASIS FOR THEM TO ESCAPE
WHILE SIPPING AN EXOTIC BEVERAGE THAT BRINGS THEM TO PARADISE OF FOREIGN DELIGHT.”

4. OUR CUSTOMERS
• STUDENTS (COLLEGE LEVEL)
• WORKFORCE (PARENTS, PROFESSIONALS WORKERS)
• 18-45

5. OUR MARKET
• EASTERN IRVINE
• STUDENTS AND WORKFORCE WHO LIKE TO SOCIALIZE WHILE HAVING A PRODUCTIVE & STIMULATING
ENVIRONMENT.

6. COMPETITION
•
•
NATIONAL BRANDS:
•
•
•
•
•
STARBUCKS
COFFEE BEAN AND TEA LEAF
PETE’S COFFEE AND TEAS
PARADISE PERKS
MARKET CAFÉ
COMPETITIVE ADVANTAGE:
•
•
•
PRODUCT KNOWLEDGE
ATMOSPHERE
TECHNOLOGY

7. MARKETING
• LAUNCH: MARCH 2014
• GOAL: CREATING A CONNECTION THAT WILL PROVIDE A UNIQUE EXPERIENCE FOR OUR CUSTOMERS.
• EVENTS: ART EXHIBITIONS, ART AUCTIONS, OPEN MIC NIGHTS & BOOK SIGNINGS
• STUDENT AND SENIOR DISCOUNT
• PROMOTIONAL ITEMS
• PHILANTROPY- WITH THE PURCHASE OF OUR BAGGED COFFEE, A PORTION OF THE PROCEEDS WILL GO TO
KIDS IN THAT COUNTRY THAT NEED EDUCATION