1. Business Plan
Presentation
By Madison Lawrence-Tripp, Damaris Villalobos, Valeria Regalado-Valles
and Miguel A. Jimenez

2. Our Business
• Serve authentic international coffee while providing a inviting
atmosphere to socialize, work and drink a quality cup of coffee.
• Offerings: Prepared Coffee and tea from different
countries, whine, pastries and miscellaneous products from the
regions we obtain our coffee beans from.
• Association with Specialty Coffee Association of America

3. The Need
• “Instead of giving a customer a rushed experience we create an oasis
for them to escape while sipping an exotic beverage that brings them
to paradise of foreign delight.”

4. Our Customers
• Students (college Level)
• Workforce (parents, professionals workers)
• 18-45

5. Our Market
• Eastern Irvine
• Students and workforce who like to socialize while having a
productive & stimulating environment.

6. Competition
• National Brands:
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Starbucks
Coffee Bean and Tea Leaf
Pete’s Coffee and Teas
Paradise Perks
Market Café
• Competitive Advantage:
• Product Knowledge
• Atmosphere
• Technology

7. Marketing
• Launch: March 2014
• Goal: Creating a connection that will provide a unique experience for
our customers.
• Events: Art Exhibitions, Art Auctions, open mic nights & book signings
• Student and senior discount
• Promotional items
• Philantropy- With the purchase of our bagged coffee, a portion of the
proceeds will go to kids in that country that need education