6. CHALLENGES
• Control the social media experience
• Due to the local economy and climate, people have
different demands on cosmetics
• Difficult to contact to customer
• Hard to control the price in worldwide in the same level
7. DANGERS
• The amount of capital invest of each strategy
is huge, and hard to be flexible
• Government policy protect local brands
• High taxes on international brands
8.
9. • World’s largest food and
beverage company
• Founded in 1866
• 2000 Brands ranging from
global icons to local
favorites.
• Present in 191 countries
13. CHALLENGES
• Over 2000 brands does this take away
from the Main brand???
• High cost of launching a brand
• Locally sourced raw materials :
Inconsistency in taste
• Too many brands only a few have a high
return on investment
14. DANGERS
• Criticism over unethical
practices as production is
localized and outsourced
• Different regulations and
safety measures in each
country this can effect the
overall brand.
15.
16. • Year of starting 1886
• Brand 3,900 around the
world
17.
18. TARGET MARKET
• A) Family
• B) Students
• C) Primarily, 12-30 years of age
25. • American based supermarket chain
high-quality natural and organics to
our customers.
• 473 stores globally. 9 stores in the
UK.
• $56M profit in 2016 (estimated)
from $3.44B in revenue
39. DANGERS
• Exacerbates existing chasms in society
between the rich and the poor.
• The level of choice an offer to broad
range consumers is sacrificed in the
pursuit of satisfying the needs of “citizen
consumers”.
40.
41. DANGERS
• Exacerbates existing chasms in society
between the rich and the poor.
• The level of choice an offer to broad
range consumers is sacrificed in the
pursuit of satisfying the needs of “citizen
consumers”.
• The Wholefoods local approach, while once
unique, is not unique in 2017.
