19. “The ipad is so
much more
intimate.”
- Steve Jobs
SOURCE: WIKIPEDIA
20. It’s hard to assume
which context a user
will be in
Behaviors are changing
21. 34% of users discover your
site on a desktop...
then follow up on mobile.
SOURCE:YAHOO!
22. But that’s why
the web works.
---
It’s an universal platform
that’s accessible from
anywhere
---
Users are changing devices
mid-way through their experience.
---
That’s why it’s important for us
as designers to ensure that we
continue a familiar exp across
all platforms.
Access is becoming part
of the user experience.
39. Behind the scenes
• Hide the address bar.
• Hide the browser chrome.
• Change the color of the status bar.
• Include mobile icon.
• Use proper input fields.