3. The need
Web portals Search Engines User Generated Social Networks
ABC DEFGH
1995 2000 2005 2010
Production Journalists / Artists Journalists/Artists People People
Selection Editors/A&R Editors / A&R Editors / A&R People
Marketing Brand Search Search People
Distribution Domain Search Results Embed Social Streams
Every 5 years people add a new way to consume digital content
4. Don’t miss a thing
In the age of information overload, we need personal curation tools to filter, organize,
contextualize and repackage content to make it easily accessible for individuals
5. Pilot
100K users 50% active users use the app daily
88K active users 50 minutes on app daily
6. persona/
• Import same experience to iPad
• Aggregation:
& more!
• Curated Contents
• Smart Channels
• Stay tuned for more...
7. Smart Channels
7am 9am 11am 13pm 15pm 17pm 19pm 21pm 23pm
What you see What you see
while browsing while browsing
regular social regular social
channels channels
8. Smart Channels
7am 9am 11am 13pm 15pm 17pm 19pm 21pm 23pm
What you see What you see
while browsing while browsing
regular social regular social
channels US Politics
Videos and channels
photos about
Gossip
13. Technology Overview
• Recommendations (cont.)
• RTFM: developer.apple.com is your friend.
• You should not embed UIWebView or UITableView objects in
UIScrollView objects. If you do so, unexpected behavior can result
because touch events for the two objects can be mixed up and
wrongly handled.
• The UIWebView class should not be subclassed.
• The connection retains delegate. It releases delegate when the
connection finishes loading, fails, or is canceled.
• You should avoid creating UIImage objects that are greater than
1024 x 1024 in size.
14. Technology Overview
• Test
• Unit Testing, TDD
• Real Hardware: iPad 1, iPad 2, iPad N
• Different iOS versions: 4.3.0, 4.3.1,
4.3.2, 4.3.3, 4.3.4, 5.0.0, 5.0.1, and so
on
• TestFlight
