Social Media for Businesses

•

20 likes•1,269 views

micah.humphreys

A presentation given at the Lunch & Learn group for the NWC Center for Training & Development in Cody, WY.

Business

What do you think of when you
hear ‘Social Networking’ or
‘Social Media’?

2

“Social Media is the process of
using interactive web-based tools
to create and share information in
order to establish community
engagement online and off.”

3

A personal observation...

Twitter Updates of TCTWest

4

Businesses of products I love offer
coupons with these tools!

6

Ponder this fact:

Half of my life I’ve had access to
the internet.

7

Percent of Life with Internet!
100!

90!

80!

70!
Percent

60!

50!

40!

30!

20!

10!

0!
32! 31! 30! 29! 28! 27! 26! 25! 24! 23! 22! 21! 20! 19! 18! 17! 16! 15! 14! 13! 12! 11! 10! 9! 8! 7! 6! 5! 4! 3! 2! 1! 0!

Age

8

With my students, research projects are
now online collaborations.

9

Coldplay on Twitter

One Month...

40,000 eyes
$0
10

Okay, but what is social networking?

11

Oh, and I found that presentation
software through a contact

...on twitter.

12

A quick overview of
Social Networking Tools
16

RSS - Your New News Source
It Stands for Really Simple Syndication

17

Twitter
“What are you doing?” And much more.

140 characters or less

A Sixth Sense

twibs.com

18

Facebook - A Friendlier Face
for Your Business
Become Friends and Finding Fans

19

Blogs and Websites
Because Your Product Isn’t Static

20

There’s plenty of others...
Beebo
Classmates
Dodgeball
Friendster
GoingOn
Habbo
Imeem
Last.fm
Meetup
Ning
Orkut
Xanga

21

Things To Remember...
Your business plan remains your best directive
Your customer proﬁle is the starting point

22

Things To Remember...
You have special knowledge, and that knowledge
can be used as material for drawing customers and
ﬁlling out your ‘Social Networking Personality’

23

Things To Remember...
You will not be an instant expert

It will take time to realize the potential of these
(free!) tools
25

www.northwestcollege.edu/ag

www.twitter.com/micahhumphreys

www.designhollow.com

27

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Social Media for Businesses

1. Social Networking The New Marketing Tool for Businesses Micah Humphreys, dirt guy 1

2. What do you think of when you hear ‘Social Networking’ or ‘Social Media’? 2

3. “Social Media is the process of using interactive web-based tools to create and share information in order to establish community engagement online and off.” 3

4. A personal observation... Twitter Updates of TCTWest 4

5. 5

6. Businesses of products I love offer coupons with these tools! 6

7. Ponder this fact: Half of my life I’ve had access to the internet. 7

8. Percent of Life with Internet! 100! 90! 80! 70! Percent 60! 50! 40! 30! 20! 10! 0! 32! 31! 30! 29! 28! 27! 26! 25! 24! 23! 22! 21! 20! 19! 18! 17! 16! 15! 14! 13! 12! 11! 10! 9! 8! 7! 6! 5! 4! 3! 2! 1! 0! Age 8

9. With my students, research projects are now online collaborations. 9

10. Coldplay on Twitter One Month... 40,000 eyes $0 10

11. Okay, but what is social networking? 11

12. Oh, and I found that presentation software through a contact ...on twitter. 12

13. One last example(s): 13

14. 14

15. 15

16. A quick overview of Social Networking Tools 16

17. RSS - Your New News Source It Stands for Really Simple Syndication 17

18. Twitter “What are you doing?” And much more. 140 characters or less A Sixth Sense twibs.com 18

19. Facebook - A Friendlier Face for Your Business Become Friends and Finding Fans 19

20. Blogs and Websites Because Your Product Isn’t Static 20

21. There’s plenty of others... Beebo Classmates Dodgeball Friendster GoingOn Habbo Imeem Last.fm Meetup Ning Orkut Xanga 21

22. Things To Remember... Your business plan remains your best directive Your customer proﬁle is the starting point 22

23. Things To Remember... You have special knowledge, and that knowledge can be used as material for drawing customers and ﬁlling out your ‘Social Networking Personality’ 23

24. Things To Remember... Start Slow. 24

25. Things To Remember... You will not be an instant expert It will take time to realize the potential of these (free!) tools 25

26. Things To Do... Read these books: 26

27. www.northwestcollege.edu/ag www.twitter.com/micahhumphreys www.designhollow.com 27

Social Media for Businesses

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