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Social Networking
The New Marketing Tool for Businesses




         Micah Humphreys, dirt guy




                                        1
What do you think of when you
 hear ‘Social Networking’ or
       ‘Social Media’?




                                2
“Social Media is the process of
 using interactive web-based tools
to create and share information in
   order to establish community
   engagement online and off.”




                                     3
A personal observation...




   Twitter Updates of TCTWest




                                4
5
Businesses of products I love offer
    coupons with these tools!




                                      6
Ponder this fact:



Half of my life I’ve had access to
          the internet.




                                     7
Percent of Life with Internet!
          100!


           90!


           80!


           70!
Percent




           60!


           50!


           40!


           30!


           20!


           10!


            0!
                 32! 31! 30! 29! 28! 27! 26! 25! 24! 23! 22! 21! 20! 19! 18! 17! 16! 15! 14! 13! 12! 11! 10! 9!   8!   7!   6!   5!   4!   3!   2!   1!   0!




                                                                           Age



                                                                                                                                                               8
With my students, research projects are
      now online collaborations.




                                          9
Coldplay on Twitter



         One Month...




   40,000 eyes
        $0
                        10
Okay, but what is social networking?




                                       11
Oh, and I found that presentation
  software through a contact



          ...on twitter.




                                    12
One last example(s):




                       13
14
15
A quick overview of
Social Networking Tools
                          16
RSS - Your New News Source
 It Stands for Really Simple Syndication




                                           17
Twitter
“What are you doing?” And much more.


                140 characters or less

                    A Sixth Sense

                      twibs.com



                                         18
Facebook - A Friendlier Face
     for Your Business
   Become Friends and Finding Fans




                                     19
Blogs and Websites
Because Your Product Isn’t Static




                                    20
There’s plenty of others...
            Beebo
          Classmates
          Dodgeball
          Friendster
           GoingOn
            Habbo
            Imeem
            Last.fm
           Meetup
             Ning
             Orkut
            Xanga


                              21
Things To Remember...
Your business plan remains your best directive
  Your customer profile is the starting point




                                                 22
Things To Remember...
 You have special knowledge, and that knowledge
can be used as material for drawing customers and
  filling out your ‘Social Networking Personality’




                                                    23
Things To Remember...




       Start Slow.

                        24
Things To Remember...
       You will not be an instant expert




It will take time to realize the potential of these
                    (free!) tools
                                                      25
Things To Do...
  Read these books:




                      26
www.northwestcollege.edu/ag


www.twitter.com/micahhumphreys

    www.designhollow.com




                                 27

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Social Media for Businesses